Krispy Kreme Doughnut to open twenty Krispy Kreme® shops in Nigeria over period of five years

WINSTON-SALEM, N.C, 2017-Mar-09 — /EPR Retail News/ — Krispy Kreme Doughnut Corporation today (March 8, 2017) announced a development agreement with Quality Foods Africa. The agreement will bring twenty Krispy Kreme® shops to Nigeria over a period of five years.

“We are thrilled to be expanding into Nigeria, and we are fortunate to be working with an exceptional group,” said Michael McGill, Vice President of International at Krispy Kreme Doughnuts. “The joy of a Krispy Kreme doughnut and coffee is beloved all over the world, and we cannot wait to introduce that joy to the people of Nigeria over the next several years.”

Quality Foods Africa (QFA) is an African quick service restaurant business focused on providing a dining experience in accordance with top global standards and service quality to Africa’s rapidly growing consumer markets.

“We are delighted to be able to bring the Krispy Kreme brand to Nigeria,” said Edmond Sassine, CEO of QFA. “Nigeria is a huge market and we are truly excited about bringing the world’s best doughnuts to one of Africa’s biggest economies.”

This development agreement will make Nigeria the 31st nation with a Krispy Kreme presence worldwide. Nigeria is the second African nation to open Krispy Kreme shops. Krispy Kreme made its African debut in South Africa in 2015.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 30 countries. Connect with Krispy Kreme Doughnuts at, or on one of its many social media channels, including, and


Krispy Kreme Doughnut Corporation
Sarah Roof
Corporate Communications Coordinator

Source: Krispy Kreme Doughnut Corporation

SPAR named best supermarket chain in Nigeria at the African Quality Achievement Awards

Lagos, Nigeria, 2016-Oct-26 — /EPR Retail News/ — At the African Quality Achievement Awards (AQAA) held recently in Lagos, SPAR was named best supermarket chain in Nigeria. The award was given in recognition of SPAR’s quality standards and relentless service in offering Nigerians the best products at the best prices.

The Award ceremony, which took place at the Sheraton Hotel, welcomed dignitaries from various different industries and businesses. Speaking at the event, SPAR Nigeria Marketing Manager, John Goldsmith, thanked the organizers for acknowledging the efforts of the SPAR team in consistently delivering quality in terms of product offerings, customer service and retail store infrastructure across its 10 stores in Lagos, Abuja, Port Harcourt and Calabar.

He added that to deliver consistent quality across all 10 stores, SPAR Nigeria is continuously monitoring the quality of deliverables. Operating both hypermarket and large supermarket formats, SPAR Nigeria offers an extensive range of products. The quality standards for each product category are different, necessitating individual quality checks for each product category with continuous benchmarking measurements.

When it comes to service delivery, SPAR relies on its retail training programmes for all employees across job levels and locations. Managers engage directly with their teams in trainings to equip them with the required skills to deliver a world class shopping experience.

SPAR Nigeria has recognised the importance of staying connected with shoppers to make sure their expectations are being met. SPAR has multiple channels of communication through dedicated hotline numbers, emails and social media platforms.

Work is currently underway on an aggressive roll out plan of SPAR stores across Nigeria. Apart from strengthening SPAR’s presence in the existing cities of Lagos, Abuja, Port Harcourt and Calabar, SPAR stores will penetrate new geographies like Enugu, Asaba, Kaduna and Ilorin, to name just a few.

SPAR Nigeria also won an award for ‘Brand of the year 2016-2017’ in the Supermarket – Nigeria category at the World Branding Forum award ceremony held in London recently.


SPAR International
Tel: +3120 626 6749

Source: Spar International