Non-Food products online sales in UK up 6.6% in March 2017 vs 2016’s March, BRC – KPMG

London, 2017-Apr-12 — /EPR Retail News/ —


Covering the five weeks 26 February – 1 April 2017

  • Online sales of Non-Food products in the UK grew 6.6% in March versus a year earlier, when they had increased by 9.5%. This is the lowest growth since August, below the 3-month and 12-month averages of 7.4% and 9.0% respectively but is negatively distorted by the timing of Easter.
  • Over the 3 months to March, Online sales of Non-Food products in the UK grew 7.4% year-on-year, the lowest since May 2013. Over the same period, Total Non-Food sales in the UK fell by 0.8%, the second consecutive month of 3-month average decline
  • In March 2017, Online sales represented 22.0% of total Non-Food sales in the UK, against 20.9% in March 2016. On a 3-month basis, penetration rate was 22.3%.
  • Over the 3 months to March, Online sales contributed 1.7 percentage points to the year-on-year growth of Total Non-Food sales. In contrast, In-Store sales made a negative 3-month contribution of 2.5 percentage points. In March, Online sales contributed 1.2 percentage points to Non-Food growth
  • Over the 3 months to March, In-Store sales fell, posting declines of 3.0% on a total basis and 3.4% on a like-for-like basis. For the month of March, In-Store sales showed a decline, exaggerated by the timing of Easter.


“Online non-food sales growth in March was dampened by the later timing of Easter this year. Those products historically popular with shoppers over the long weekend, notably larger homeware items, took a hit but will feel the benefit during April instead. Health and beauty products on the other hand, achieved the strongest sales growth of all categories thanks to gift purchases for Mother’s Day, while gaming and electricals continue to be online bestsellers as customers are enticed with new product launches.

“Retailers continue to innovate and invest in their digital offers to attract customers amidst the intense competition. Mobile optimisation has been the focus for many and some are already reaping the benefits of higher conversion rates as customers enjoy speedier browsing activity. Meanwhile, for fashion retailers, new free delivery initiatives have successfully driven increased loyalty from those customers who sign up.”


“Online retail sales in March fared better than the high street, with non-food sales up 6.6 per cent in the month. That said, we haven’t seen growth this low since August last year and the timing of Easter is likely to have had an impact. Demand in UK retail is also showing signs of slowing down more broadly.

“Most categories did note growth in the month however, with health and beauty performing particularly well. It is likely Mother’s Day provided a helping hand, and with temperatures being milder than usual for the month, shoppers were also shrugging off the shackles of winter. Fashion sales also proved especially popular, with spring collections seemingly striking the right chord with shoppers.

“The later timing of Easter is likely to have contributed to the sluggish furniture and homeware sales in the month.  Interest in these categories will probably pick-up in the coming month, with the holiday providing an opportunity for home improvements.

“It remains to be seen if the slowdown in online sales is just a temporary blip or a more significant occurrence.”

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924

Source: BRC

BRC – KPMG: UK online sales of Non-Food products grew 6.2% in August

London, 2016-Sep-06 — /EPR Retail News/ — Helen Dickinson OBE, Chief Executive, British Retail Consortium. “Online echoed the performance of total sales this month, with growth slowing to just 6.2 per cent, well below the 12-month average of 11.1 per cent. People’s attention on screens turned to watching the Olympics rather than browsing, resulting in the lowest growth for online non-food sales since March 2013.

“Online as a proportion of total non-food retail sales remains above 20 per cent, contributing positively to total non-food sales growth, while store sales registered a decline. Today’s figures are a reflection of a month of lower sales growth across the board as people focused their energies on outdoor leisure activities rather than shopping.

“The fact that online continues to be the key driver of sales growth is both testament to and a driver of innovation in the industry. Despite continuing uncertainty and swings in consumer confidence since the referendum retailers continue to invest in optimising their digital platforms, which have already become an integral part of the customer journey.”

David McCorquodale, Head of Retail, KPMG
“While online sales were a more positive affair than the high street overall, e-channels experienced the slowest growth so far this year with non-food online sales up just 6.2% in the month.

“Health and beauty was the standout category as consumers stocked up on sun cream ready for exotic holidays abroad and Britain’s very own August scorcher. The warmer weather also encouraged parents to order outdoor toys online, helping to keep the kids out of mischief during the school summer break.

“In contrast, women’s footwear experienced negative growth in the month with shoppers reluctant to consider new Autumn collections in the summer heat. No doubt the category will improve as the weather cools in the coming months.

“With the summer holidays now coming to an end, ‘back to school’ marks the next opportunity for online retailers to grab the attention of shoppers.”

For Media Enquiries:
Zoe Maddison
British Retail Consortium
Tel: 0207 854 8924

Source: British Retail Consortium

BRC – KPMG: Online sales of Non-Food products in UK grew 9.0% YoY

LONDON, 2016-Jul-14 — /EPR Retail News/ — Helen Dickinson OBE, Chief Executive, British Retail Consortium. “Online sales growth slowed to 9 per cent this month. While lower than last month’s growth it remains a solid performance, considering that June 2015 had recorded the best growth of that year. Online sales grew across all categories except Footwear and increased their share of total non- food sales as stores sales slipped further into negative territory.

“While online clearly remains the primary driver of sales growth for UK retailers, shoppers are no longer thinking in channels and are more and more often using both digital and physical stores as part of their customer journey from initial consideration to the actual transaction. Today’s figures re-emphasise the need for physical stores to be a destination for retail experiences rather than specifically and solely for the sales transaction itself.”

David McCorquodale, Head of Retail, KPMG
“Online sales slowed in June, up just 9 per cent versus a record month last year. The gloomy weather failed to persuade shoppers onto the virtual aisles which meant summer fashion sales resembled tumble-weed on a catwalk and footwear sales flip-flopped considerably. Rather than browse new summer collections, consumers instead preferred to accessorize with hats, scarves and bangles.

“Well timed advertising campaigns sparked sales of electricals as consumers’ sort out new TVs and the latest high-tech mobile phones to catch the Euro 2016 action at home and on-the-go.

“With the referendum fallout still uncertain, retailers will need to make sure all channels are ready and resilient to cope with the impact of a Brexit.”

For Media Enquiries:
Zoe Maddison
British Retail Consortium
T 0207 854 8924

Source: BRC

BRC-KPMG ONLINE RETAIL SALES MONITOR JANUARY 2015: Online sales of Non-Food products in the UK grew 11.7% in January vs a year earlier

LONDON, 2015-2-10 — /EPR Retail News/ — Online sales of Non-Food products in the UK grew 11.7% in January versus a year earlier, when it had risen by 19.2% over the previous year. This month’s growth is close to the 12-month average of 12.0%. In January 2015, online sales represented 18.4% of total Non-Food sales, against 16.8% in January 2014.

Toys & Baby Equipment was the second fastest growing category in January, reporting its best growth since it became an RSM category in June 2014. Footwear also experienced its best performance since December 2012.

Online sales contributed 2.0 percentage points to the growth of Non-Food total sales in January. The 3-month average contribution of online to Non-Food growth exceeded that of stores for the fifth consecutive month.

Helen Dickinson, Director General, British Retail Consortium, said: “Online sales for January tend to be strong with people enjoying surfing for online bargains after the busy frenzy of Christmas shopping. With the January penetration rate only second to November this shows just how popular online sales were.

“As websites continue to improve with more stock being listed online it is not a surprise that we loved buying online this January. We were particularly enthusiastic about buying shoes online as over £1 in every £3 of footwear purchases was spent online, perhaps because we could see immediately whether our size was still available in the sales. Retailers who have invested in an omni-channel strategy will certainly take comfort in these figures.”

David McCorquodale, Head of Retail, KPMG, said: “Online sales had a strong January, bolstered by seasonal sales campaigns and targeted marketing drives. This side of retailers’ business has a leading role to play in driving overall sales growth, with more shoppers than ever choosing the convenience of buying online.

“In order to significantly move the dial substantial spend is needed to improve the robustness of retailers’ systems and improve the experience for customers. Retailers’ online operations warrant the lion’s share of their investment budgets this year.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900.