Milton Keynes, UK, 2017-Feb-16 — /EPR Retail News/ — The very latest craze in kids’ collectibles, L.O.L Surprise! comes to the UK’s number one toy store this week.
Inspired by the unboxing phenomenon, the ‘Lil Outrageous Littles’ feature seven different layers for children to unwrap, each containing a special surprise, and a cute tiny baby doll at the centre. Surprises include stickers, mix and match outfits and accessories, and even secret messages!
Characters include rockers, divas and mer-babies and what’s more, each doll’s pod transforms into a playset and fun purse for the child.
And when you feed the baby doll water, there are yet more surprises in store!
At just £7.99 each, there are 45 different characters in the range to collect with more launching later this year.
Linzi Walker, Chief Toy Buyer at Argos, said: “Collectibles are all the rage and children will absolutely love these unique new toys. It’s almost like their very own personal ‘Pass the Parcel’ experience, with fun surprises at every stage. And at just £7.99 each they’re really pocket-money-friendly.”
L.O.L Surprise! is available now at Argos stores, at argos.co.uk and on the Argos app.
Notes to Editors:
About Sainsbury’s Argos
Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.
Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.
Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.
Argos Press Office
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