NRF survey: Graduation spending expected to reach $5.6 billion, the highest number in the survey’s history

Washington, 2017-May-18 — /EPR Retail News/ — Consumers say they will spend more than ever on graduation gifts this year as they stuff greeting cards with gift cards and cash, according to the annual survey released today (May 17, 2017) by the National Retail Federation and Prosper Insights & Analytics.

With more consumers buying for graduates this year – 36 percent compared with 34 percent in 2016 – total spending is expected to reach $5.6 billion. That’s the highest number in the survey’s 11-year history, topping last year’s previous record of $5.4 billion.

“As students mark the end of one chapter in their lives and start the next, friends and family will help prepare them for this new journey,” NRF President and CEO Matthew Shay said. “From gift cards to clothing and electronics, retailers will have their shelves stocked with a variety of options.”

Cash will once again be the most popular gift, given by 53 percent of those surveyed as they seek to help students with the costly transition from high school to college or college to the “real world.” However, cash gifting is at a survey low in 2017, dropping about 10 percent from highs recorded in 2007 and 2009. Greeting cards follow at 41 percent, gift cards at 33 percent, apparel at 16 percent and electronics at 11 percent.

“This graduation season we are seeing more young Millennials giving gifts to their peers,” Prosper Principal Analyst Pam Goodfellow said, noting that 48 percent plan to do so, up from 42 percent last year. “While greeting cards are most likely to be exchanged among 18-24-year-old, gift cards, cash, and apparel are other popular options. In fact, this group is nearly twice as likely to give clothing than the overall average.”

While ages 18-24 are the most likely to give a gift to graduates (at 48 percent), they maintain the smallest budgets at $78.42. The biggest spending is likely to come among parent-age 45-54-year-olds at $119.84 as well as those in the grandparent bracket of 65+, who plan to spend an average $112.34.

The survey, which asked 7,335 consumers about their Graduation gifting plans, was conducted May 2-9 and has a margin of error of plus or minus 1.2 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

NRF Survey: American consumers will spend $14.1 billion to watch the Atlanta Falcons face the New England Patriots

Washington, 2017-Jan-26 — /EPR Retail News/ — American consumers will spend an average of $75 for a total of $14.1 billion as an estimated 188.5 million watch the Atlanta Falcons face the New England Patriots in Super Bowl LI on February 5, according to the National Retail Federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics. Viewership is about the same as last year’s 188.9 million but the spending is down from an average of $82 and a total of $15.5 billion.

“With the holidays past us, consumers are looking forward to spending time with friends and family for some good old-fashioned fun to celebrate the big game” NRF President and CEO Matthew Shay said. “Retailers will help fans prepare by making sure they are well stocked on decorations, party food, accessories and other Super Bowl necessities.”

Of the 76 percent of those surveyed who plan to watch the game, 80 percent say they will purchase food and beverages, 11 percent will buy team apparel or accessories, and 8 percent will splurge on new televisions to watch the game at home.

According to the survey, the 45 million people hosting a Super Bowl party should expect a full house, with 27 percent of those surveyed planning to attend a party to celebrate the big game. Bars and restaurants can also expect a good turnout with 12.4 million people planning to head out to watch at their favorite local spot.

Over 43 percent of viewers say the most important part is the game itself, 24 percent cite the commercials,15 percent want to hang out with friends, and 12 percent of say the half-time show is their top highlight.

The survey also found that 78 percent of viewers watch the commercials for entertainment and 18 percent say they make them more aware of the advertiser’s brand, but only 10 percent say the commercials influence them to purchase products. Sixteen percent say advertisers should save their money and pass the savings along to the consumers, and 10 percent say the commercials make the game last too long.

“As a favorite American past-time, the Super Bowl is a great chance for viewers to reconnect with friends and family after having a nice break after the holiday season,” Prosper Principal Analyst Pam Goodfellow said. “Even though the number of viewers is slightly down this year, plenty are still planning to enjoy the day by watching it at their favorite bar or friend’s place, wearing their lucky jerseys and hoping their favorite team wins.”

The survey, which asked 7,591 consumers about their Super Bowl plans, was conducted January 4 -11 and has a margin of error of plus or minus 1.1 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

NRF survey: more than half of consumers have already started buying holiday gifts

WASHINGTON, 2016-Nov-22 — /EPR Retail News/ — With the middle of the holiday season approaching and shoppers eager to take advantage of early promotions from retailers, more than half of consumers have already started making dents in their holiday gift lists, according to the annual mid-season survey released today (November 21, 2016) by the National Retail Federation and Prosper Insights & Analytics.

“Consumers are looking for great prices and promotions earlier than ever, and retailers answered that demand by offering Black Friday deals as soon as the day after Halloween,” NRF President and CEO Matthew Shay said. “This time of year is about finding the right gifts while staying on budget. For those looking for anything from toys to apparel at retailers large and small, in-store or online, retailers are ready with great merchandise at affordable prices.”

The survey found that 55.7 percent of shoppers have already started buying holiday gifts, the second-highest level in the history of the survey, down slightly from the record 56.6 percent at the same time last year. Only 3 percent said they were finished shopping.

Clothing and accessories remain the most popular gifts this year, given by 61 percent of shoppers; 56 percent will give gift cards. Nearly half of shoppers, 44 percent, will give books, CDs, DVDs, videos or video games; 42 percent will give toys, 31 percent food or candy and 30 percent will give electronics.

“With more promotions to come, shoppers will have ample opportunities this holiday season to seek out the perfect presents — either for themselves or for others,” Prosper Principal Analyst Pam Goodfellow said. “The popularity of gift cards makes them an easy choice, but many consumers will still search online and in store, browse ad circulars and even login to Facebook to find inspiration for unique and memorable gifts for their loved ones.”

Holiday shoppers are planning to purchase an average of three gift cards with an approximate value of $46 per card, the second most-popular gift after clothing. Spending on gift cards is expected to reach $27.5 billion, up from last year’s planned $26 billion. The most popular types of gift cards include those from restaurants (35 percent of buyers), department stores (33 percent), Visa/MasterCard/American Express (22 percent), coffee shops (21 percent) and entertainment (17 percent).

Predicting the “hot” toys each season can be a challenge for harried parents and others buying for children, but many already have their shopping lists prepared. Barbie (23 percent) reigns for the second consecutive year among those buying for girls, followed by traditional dolls (12 percent), Shopkins (5 percent), Hatchimals (4 percent), Legos (3 percent) and American Girl (also 3 percent). For boys, Legos again tops the list of must-haves (15 percent), followed by cars and trucks (8 percent), video games and Hot Wheels (tied at 6 percent) and Star Wars-related items (5 percent).

Debit cards are the most popular form of payment this year, used by 39.7 percent of shoppers, up from 39 percent last year and edging out credit cards, which will be used by 38.7 percent (up from 38 percent last year). One in five (19.5 percent) plan to pay with cash, while only 2 percent will use checks. Additionally, one-fifth (19.9 percent) plan to use PayPal when purchasing holiday gifts this year.

The survey, which asked 7,206 consumers about holiday shopping plans, was conducted November 1-8 and has a margin of error of plus or minus 1.2 percentage points.

Full data results will not be published on NRF.com. News media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

NRF survey: Halloween spending expected to reach $8.4 billion

NRF survey: Halloween spending expected to reach $8.4 billion
NRF survey: Halloween spending expected to reach $8.4 billion

 

WASHINGTON, 2016-Sep-24 — /EPR Retail News/ — Americans are looking forward to splurging on their favorite candy and costumes this Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $8.4 billion, an all-time high in the survey’s 11-year history.

U.S. consumers are expected to spend an average of $82.93, up from last year’s $74.34, with more than 171 million Americans planning to partake in Halloween festivities this year.

“After a long summer, families are excited to welcome the fall season celebrating Halloween,” NRF President and CEO Matthew Shay said. “Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event.”

According to the survey, consumers plan to spend $3.1 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.5 billion on candy (94.3 percent), $2.4 billion on decorations (70 percent) and $390 million on greeting cards (35.4 percent).

When it comes to preparation, 71 percent of consumers plan to hand out candy, decorate their home or yard (49 percent), dress in costume (47 percent), carve a pumpkin (46 percent), throw or attend a party (34 percent), take their children trick-or-treating (30 percent), visit a haunted house (21 percent) or dress their pet(s) in costume (16 percent).

Searching for the perfect costume inspiration will lead consumers to sources such as online (35 percent) and in-store (29 percent). Social media is the fastest-growing influencer for the perfect costume, particularly Pinterest (17 percent), which has seen 133 percent growth since 2012. Some other places for inspiration include friends/family (19 percent), Facebook (17 percent), pop culture (16 percent) and print media (14 percent).

“Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October. That is the highest we have seen in the survey history,” Prosper Insights Principal Analyst Pam Goodfellow said. “Americans will enjoy taking advantage of early-bird promotions both online and in-store as they kick off the fall season.”

When it comes to where consumers will shop for the season, 47 percent of shoppers will visit discount stores to buy their Halloween-related items this year and 36 percent will visit a specialty Halloween/costume store, up from 33 percent last year. In addition, 26 percent of customers will visit grocery stores/supermarkets, 23 percent will visit department stores and 22 percent will shop online.

The survey asked 6,791 consumers about Halloween shopping plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.

If you are a member of the press and require additional information or insight about our Halloween survey results, please contact Ana Serafin Smith at press@nrf.com.

About NRF

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities and the critical role retail plays in driving innovation. NRF.com

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF survey: spending for dad expected to reach $12.7 billion with the average person to spend $115.57 on gifts

WASHINGTON, 2015-6-10 — /EPR Retail News/ — Father’s Day may not be the most lucrative consumer holiday of the year for retailers, but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs and more. And, according to NRF’s 2015 Father’s Day Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $115.57 on gifts, nearly even with last year’s $113.80. The survey found 75.4 percent of Americans said they plan to celebrate Father’s Day.

“After a less than stellar first half of the year, retailers are ready to welcome the warm weather and the millions of shoppers that come along with it and kick off the summer spending season just in time for Father’s Day,” said NRF President and CEO Matthew Shay. “Spending on grilling and patio necessities, pool gear, sporting goods, apparel and other gift and seasonal merchandise could be the positive stepping stone retailers need heading into the second half of the year.”

When it comes to gifts for dad, four in ten (39.7%) will purchase apparel items such as a new dress shirt or necktie and will spend a total $1.7 billion overall. Another 43.3 percent will opt for experience gifts, such as tickets to a ballgame or a special meal with the family, spending a total of $2.6 billion.

2014 Father’s Day survey
NRF’s 2013 Father’s Day spending survey conducted by Prosper Insights & Analytics found the average person planned to spend $119.84 on gifts, nearly even with the $117.14 they planned to spend in 2012; total spending for Father’s Day was expected to reach $13.3 billion. Consumers said they would splurge on clothing, electronic items, and special outings. Specifically, the survey found spending on special outings and experience type gifts would reach $2.5 billion, and would top $1.7 billion for spending on electronic gifts such as a tablet or GPS system.

The survey also found that one in five (19.7%) shoppers will pick out new gadgets for dad such as a tablet or smartphone, totaling $1.6 billion. Additionally, four in 10 (39%) gift buyers will opt to let dad pick his own gift and will purchase a gift card, spending a total of $1.8 billion. Six in ten (62.2%) consumers will thank dad with a greeting card and will spend more than $777 million overall.

Loved ones will also spend on home improvement or gardening supplies ($710 million), new tools or appliances ($668 million), personal care items ($684 million), sporting goods or leisure items ($665 million) and books or CDs ($538 million).

Consumers will look all over for gifts, with most people planning to shop at department stores (36.4%), while others will shop online (29.2%) and at discount stores (25.2%); 16.9 percent will shop local at a small business.

“After splurging on mom and graduates this year and recognizing that dad is a little more laid back when it comes to celebrations and gifts, consumers will keep spending similar to about what they spent last year on Father’s Day,” said Prosper’s Principal Analyst Pam Goodfellow. “Regardless, they’ll still find a way to make sure that dad has a special day, whether they’re taking advantage of sales and promotions or treating him to an experience he’ll never forget.”

Shoppers on the move will use their smartphones and tablets to research and purchase gifts they know dad will love. About one-quarter of smart phone owners (24.1%) will use their devices to research gifts and compare prices, and nearly three in 10 (29.1%) tablet users will turn on their devices to do the same; additionally 13.1 percent of smartphone owners will actually purchase gifts via their smartphones and 17.5 percent of tablet owners will make a purchase with their devices.

More than half of those surveyed are planning to buy for their father or stepfather (51.8%), while others will shop for their husband (27.6%) or son (8.9%) this Father’s Day.

About the Survey
The NRF 2015 Father’s Day Spending Survey was designed to gauge consumer behavior and shopping trends related to the Father’s Day holiday. The survey was conducted for NRF by Prosper Insights & Analytics. The poll of 6,087 consumers was conducted from May 5-12, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

Treacy Reynolds
press@nrf.com
(855) NRF-Press

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NRF survey: spending for dad expected to reach $12.7 billion with the average person to spend $115.57 on gifts

NRF survey: spending for dad expected to reach $12.7 billion with the average person to spend $115.57 on gifts