Leading automotive aftermarket parts provider aligns with El Tricolor
ROANOKE, Va. & NEW YORK, 2017-Mar-06 — /EPR Retail News/ — Advance Auto Parts, Inc. (NYSE: AAP) and the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico, today (Mar. 2, 2017) announced a multi-year partnership, designating Advance Auto Parts as the Official Automobile Aftermarket Parts Partner of the Mexican National Team’s annual U.S. tour, now in its 15th year.
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. The company operates more than 5,100 stores across the U.S., Canada, Puerto Rico and the Virgin Islands.
“We are pleased to be the official automobile aftermarket parts partner of the Mexican National Team’s annual U.S. tour,” said Advance’s chief marketing officer Walter Scott. “Professional soccer fans are passionate about their sport and the Mexican National Team has a tremendous fan base. This sponsorship provides a great opportunity to connect the love that our customers and team members have for soccer and their cars.”
Advance Auto Parts will receive exclusive onsite promotional rights at all Mexican National Team games played in the United States.
Advance and the Mexican National Team are announcing their partnership in conjunction with Advance launching their unprecedented Tax Madness Savings Event. The event runs through March 13 and offers great in-store and online savings opportunities for customers; visit www.AdvanceAutoParts.com for more details.
Mexico will have a busy summer as it defends its CONCACAF Gold Cup Title and it seeks international glory in the FIFA Confederations Cup in Russia.
The Tour will visit five cities across the United States in 2017 and will be broadcast nationally on the Univision and FOX Sports family of networks and Fútbol de Primera Radio Network.
In its 15th edition, the annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of more than 50,000 fans per game. With millions of already established fans in the U.S., the Mexican National Team has been able to use the U.S. Tour matches not only as a way to prepare for important competitions like the FIFA World Cup and the Gold Cup, but also to continue to fuel the growth of the national team’s popularity across North America.
Soccer United Marketing, Major League Soccer’s commercial arm and partner of the Mexican National Team’s U.S. Tour for more than a decade, facilitated the agreement.
“We’d like to welcome Advance Auto Parts to the North American soccer family,” said Kathy Carter, President of Soccer United Marketing. “The Mexican National Team is known to have an extremely passionate and loyal fan base and this year will be no exception with focus on FIFA World Cup Qualifying, CONCACAF Gold Cup and the Confederations Cup. It will be a busy year and a perfect time for Advance Auto Parts to partner with the Team.”
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 Worldpac branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.
About Soccer United Marketing
Over the past 15 years, Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. Currently, SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the United States market), and CONCACAF Properties (Gold Cup™ and CONCACAF Champions League). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.
Source: Advance Auto Parts, Inc.