Chipotle launches ‘Cado Crusher’ online game where players get a chance to win free chips and guac

DENVER, 2017-Jan-25 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) in partnership with Avocados From Mexico announced today (Jan. 24, 2017) a new online game called ‘Cado Crusher, where users have three rounds to smash and combine ingredients to make their own version of Chipotle’s delicious guacamole.

Players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the US. Users may play ‘Cado Crusher anytime January 24 through February 7, while supplies last, with all offers expiring February 28, 2017. There is a limit of one offer per person, per mobile number.

“This game provides a fun way for our customers to see the short list of quality ingredients that go into each and every batch of our scratch-made guacamole, while also giving them a chance to enjoy some chips and guac on us to complement their meal,” said Mark Crumpacker, chief marketing and development officer at Chipotle.

Chipotle’s guacamole is made from scratch throughout the day. Each batch of ripe avocados is hand-mashed and seasoned with freshly diced red onions, jalapeno peppers, cilantro, citrus juice and salt. Each of Chipotle’s 2,200-plus restaurants goes through approximately five cases of avocados a day, amounting to about 45,000 pounds of avocados in each restaurant annually. The company sources avocados exclusively from Mexico in certain months to ensure the taste and quality of its guacamole is the absolute best. Chipotle also buys avocados from California, Chile and Peru based on peak growing seasons.

“Avocados From Mexico is excited to partner with Chipotle this month to celebrate the star ingredient in their popular guacamole — fresh, great-tasting avocados,” said Alvaro Luque, president of Avocados From Mexico. “Guacamole super fans, and those new to Chipotle, will enjoy the ‘Cado Crusher game as part of our promotion around the Big Game, and we are thrilled to team up with Chipotle to provide free guacamole to their customers across the country.”

To learn more and play ‘Cado Crusher, please visit cadocrusher.com. To access Chipotle’s signature guacamole recipe, visit chipotle.com/guac-recipe.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

ABOUT AVOCADOS FROM MEXICO

Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle Mexican Grill announces new online game based on animated short film “A Love Story”

DENVER, 2016-Oct-12 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Oct. 11, 2016) a new online game based on the company’s original, animated short film “A Love Story.” The game is available online and allows users to test their memory skills by matching up real Chipotle ingredients while being careful not to select the imposters (added flavor or added color cards). Anyone who plays the game will receive a mobile Buy-One/Get-One (BOGO) free entrée offer (while supplies last) redeemable at any Chipotle in the U.S. orCanada just for playing.

“A Love Story” illustrates how competition among food businesses has caused food to become increasingly processed and filled with added colors and flavors. The film –- which has been viewed more than 61 million times — follows the story of two young entrepreneurs, Ivan and Evie, and the escalating rivalry that leads them to build competing fast food empires with vast menus and heavily processed food.

Since its release in July 2016, the film has been well received. Market researcher Ace Metrix noted that the film was the highest scoring quick-service restaurant ad it ever tested, an accomplishment made more impressive by the film’s three-minute length. Chipotle’s own research on “A Love Story” shows that 71% of consumers the company surveyed said that they would be more likely to agree that Chipotle uses high quality, whole ingredients, and 65% saying it made them more likely to trust the company.

“A commitment to real, unprocessed ingredients remains central to our mission,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “This new game furthers the important themes in ‘A Love Story’ while reinforcing our commitment to sourcing the very best ingredients and preparing them using classic cooking techniques.”

Users may play “A Love Story” Match Game starting October 11. To test your matchmaking skills, visit Chipotle.com/alovestorygame and to view the original “A Love Story” film and inspiration for the game, please visit Chipotle.com/alovestory.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly, with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 2,000 restaurants, including 26 Chipotle restaurants outside the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates four Pizzeria Locale restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle