Online sales of Non-Food products in UK up 11.8% in November vs. a year earlier – BRC-KPMG

  • Online sales of Non-Food products in the UK grew 11.8% in November versus a year earlier, when they had risen by 12.0% over the previous year. November’s online sales performance was in line with its 3-month average of 11.9% and was just ahead of its 12-month average of 11.6%.
  • In November 2015, Online sales represented 22.4% of total Non-Food sales, against 20.3% in November 2014, meaning 1 in 5 pounds was spent online. This is the highest penetration since the inception of this monitor in December 2012, indicative of the popularity of online shopping ahead of Christmas and during the Black Friday sales.
  • Household Appliances achieved its fastest growth since our records began in November 2014 and its highest penetration rate, at 40.8%. Similarly, Health & Beauty reached its strongest penetration rate on record, at 8.0%.
  • Online sales contributed 2.7 percentage points to the year-on-year growth of Non-Food total sales in November, while stores made a negative contribution.

LONDON, 2015-12-9 — /EPR Retail News/ — Helen Dickinson, Chief Executive, British Retail Consortium, said: “Online was an attractive place for shoppers this November with the highest penetration rate on record at 22 per cent, edging closer to people spending £1 in every £4 online across non-food categories. Retailers worked hard to offer attractive targeted Black Friday promotions, which were often extended across several days, as well as enhancing the customer experience by improving website performance, offering user-friendly apps and improving order delivery services. Customers had access to an array of offers, with many retailers personalising their website offerings such as granting loyal customers early access to sales. We spent heavily on household appliances online with the category also seeing its highest penetration rate on record at an impressive 40 per cent. The success of November’s online sales will encourage customers to continue to shop across channels in the run-up to Christmas.”

David McCorquodale, Head of Retail, KPMG, said: “As some retailers sought to play down the stampede of Black Friday and put fighting in the aisles behind them, the consumer too shied away from the High Street to click into Christmas from the phone or tablet. This year’s was certainly an online Black Friday, which drove penetration levels to an all-time high of 22.4 per cent.

“Retailers will delight in systems that were able to withstand the peak demand but will yet have to count the cost of meeting delivery deadlines and handling returns next month before they know if this has been a profitable venture or a giveaway gesture.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900. info@brc.org.uk

SOURCE: British Retail Consortium

 

BRC-KPMG: Online sales of Non-Food products in UK grew 17.6% in June vs a year earlier

– Online sales of Non-Food products in the UK grew 17.6% in June versus a year earlier, when it had risen by 10.6% over the previous year. This is the best online performance since August 2014 and outperformed the 3-month and 12-month averages of 14.6% and 12.6%, respectively.

– In June 2015, online sales represented 18.4% of total Non-Food sales, against 16.9% in June 2014, the highest penetration rate since January.

– Online growth in the Clothing and Footwear categories ranked among the top three in June, while Toys & Baby Equipment also had a successful month, reporting their fastest online growth since January.

– Online sales contributed 2.1 percentage points to the growth of Non-Food total sales in June. Compared to Stores, Online now consistently contributes more to 3-month average Non-Food sales growth, and over the three months to June 2015, made its greatest percentage contribution since December 2013.

LONDON, 2015-7-14 — /EPR Retail News/ — Helen Dickinson, Director General, British Retail Consortium, said: “Online retail sales have experienced the best growth since August 2014, largely driven by fashion promotions. As ever, websites are popular during the sales, providing greater clarity of stock availability for consumers. For retailers, online is an increasingly useful tool to reach customers selectively and showcase their offer. Online sales strength is also shown in the fact its contribution to three month non-food sales growth has reached its highest proportion since December 2013. This highlights the variety of digitally focused roles in the retail industry. It also shows the increasing demand for skilled people to develop sophisticated online operations and a seamless connection between physical and digital space.”

David McCorquodale, Head of Retail, KPMG, said: “Non-food online sales soared to record levels in June, up 17.6% – the highest level of growth this year – as the real benefits of the virtual aisle shone through. With temperatures soaring, consumers chose to click for summer fashion and festival chic rather than swelter on the high street.
“Unsurprisingly online sales in the Health & Beauty sector saw a particular boost as shoppers topped up on sun cream and beauty essentials to stay safe from the sun’s rays.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900. info@brc.org.uk.

 

BRC-KPMG: Online sales of Non-Food products in UK grew 12.3% in March versus a year earlier

– Online sales of Non-Food products in the UK grew 12.3% in March versus a year earlier, when it had risen by 12.8% over the previous year. This month’s growth is the best since October 2014 and is in line with the 12-month average of 12.1%. In March 2015, online sales represented 17.6% of total Non-Food sales, against 16.9% in March 2014.

– Furniture, a category which typically performs well at Easter, achieved its best performance since the inception of this monitor in December 2012 and was second fastest growing category online. This was followed closely by Toys & Baby Equipment which benefited from the school half term.

– Online sales contributed 1.4 percentage points to the growth of Non-Food total sales in March. Thanks to the preference for store shopping over Easter, the 3-month average contribution of stores to Non-Food growth exceeded that of online for the first time since August 2014.

LONDON, 2015-4-15 — /EPR Retail News/ — Helen Dickinson, Director General, British Retail Consortium, said: “Branded goods proved popular in March with consumers buying in the new ranges. With full price items whizzing off the online shelves this questions the view that people mainly shop online purely to get a bargain. We are seeing an interesting trend with brands seeking to be sold through retailers’ established high quality websites, leveraging their success with consumers.

“The steady advance of online sales and the continuation of a strong penetration rate is good for retailers with an online presence, considering people tend to spend more of their money on the high street in the run up to Easter. Furniture sales did particularly well reflecting consumer confidence in investing in big ticket items. As we move into Spring retailers will view March’s online figures as highly promising.”

David McCorquodale, Head of Retail, KPMG, said: Good weather and the long Easter break saw shoppers choose shops over screens as they hit the high street and enjoyed the sunshine.

Many retailers used this trend to their advantage, launching digital campaigns to drive footfall in stores by tempting shoppers in with emails promoting new ranges and money off vouchers.

This demand led approach proves that online and in store are simply two sides of the same coin for a successful retailer.

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900. info@brc.org.uk.