H&M to provide outfits for Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018

H&M to provide outfits for Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018


H&M is proud to announce it will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018.

STOCKHOLM, Sweden, 2018-Feb-03 — /EPR Retail News/ — H&M will create outfits for the Opening and Closing Ceremonies. The collection will also include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure. The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection.

“It is such an honor for H&M to dress both the Swedish Olympians and Paralympians for the upcoming Games in PyeongChang. The designs will bring together sport, functionality and fashion and have Swedish heritage as a proud influence on the collection,”

says Pernilla Wohlfahrt, H&M’s Design Director.

The collaboration between H&M and the Swedish Olympic Committee started in 2013. Since then H&M has created the collections for the games in Sochi 2014 as well as the games in Rio 2016. H&M has also in-between these games created collections for six youth games.

“PyeongChang 2018 marks the third time H&M will dress Team Sweden. H&M brings fashion to the Olympics in a completely new manner. We are looking forward to getting dressed up in their new designs in February,” says Anna Lundin, Marketing and Communication Executive at the Swedish Olympic Committee.

“Being part of a big nations team, when all sports come together and to be representing your country; that´s what makes the Olympic Games special. The clothes are important for building that team spirit and H&M are awesome at creating that feeling. Their designs will make us want to go for gold. The Swedish team will for sure wear the clothing with pride,” says Henrik Harlaut, Swedish Olympic Team freestyle skiing, ski slopestyle.


Head of Media Relations
Katarina Kempe
+46 8 5780 85 54

Source: H&M


Loro Piana designs the outfits of European Ryder Cup team

PARIS, 2016-Jul-07 — /EPR Retail News/ — For the first time in the brand’s history, Loro Piana has announced its collaboration with the European team of the Ryder Cup for two matches: 2016 in the U.S. (Hazeltine, Minnesota) and 2018 in France (Le Golf National, Guyancourt). The Italian house has designed the outfits that the European players will wear in all their official public appearances: travel, practice, tournament play, gala dinners and the opening and closing ceremonies.

Held every two years since its creation in 1927, the Ryder Cup alternates between Europe and the United States. It is the most prestigious team golf competition in the world. The format is unchanging as the European and American teams challenge one another in two teams of 12 professional players and one captain per side for three days of head-to-head matches.

Designed according to the instructions of Darren Clarke, captain of the European team, the Loro Piana collection reflects the spirit of the event, incorporating natural colors, technical performance, durability, and above all refined elegance and impeccable style, even on the green. To announce the agreement, the “Tuesday Practice” sportswear range was unveiled at a preview.

“We are very proud and honored to represent the European Team at The Ryder Cup. We have high hopes that Loro Piana’s elegance, quality and extensive experience in transforming the best natural fibers in the world into high performance products, in this case for sports professionals, will win us yet another important victory,” said Antoine Arnault, Chairman of Loro Piana.

Through this partnership, Loro Piana has an opportunity for hands-on experience in testing the performance of its products or new fabrics and fibers under specific harsh atmospheric conditions and situations. A Ryder Cup capsule collection will be available exclusively at selected Loro Piana stores, including Milan, Paris, Beverly Hills, and Singapore Marina Bay from mid-September 2016.



Loro Piana designs the outfits of European Ryder Cup team
Loro Piana designs the outfits of European Ryder Cup team

Source: LVMH