Tag Archives: Pam Goodfellow

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New survey reveal an estimated 164 million people plan to shop during Thanksgiving weekend and Cyber Monday

WASHINGTON, 2017-Nov-15 — /EPR Retail News/ — The biggest shopping weekend of the year is right around the corner and 69 percent of Americans — an estimated 164 million people — are planning to shop or considering shopping during Thanksgiving weekend, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. For the first time in survey history, the numbers include Cyber Monday in addition to Thanksgiving Day, Black Friday, Small Business Saturday and Sunday.

“This year, we updated our survey to more accurately capture consumer behavior throughout the entire shopping weekend — Thanksgiving Day through Cyber Monday,” NRF President and CEO Matthew Shay said. “Consumers will benefit from competitive promotions both in stores and online lasting the course of the weekend, allowing them to find the best gifts at the lowest prices.”

Of those considering shopping the long holiday weekend, the survey found that 20 percent plan to shop on Thanksgiving Day (32 million) but Black Friday will remain the busiest day with 70 percent planning to shop then (115 million). A substantial 43 percent are expected to shop on Saturday (71 million), with 76 percent saying they will do so specifically to support Small Business Saturday. On Sunday, 21 percent expect to shop (35 million) and 48 percent are expected to shop on Cyber Monday (78 million).

Of those shopping, 66 percent said they’re doing so to take advantage of deals and promotions retailers will offer, while 26 percent cited the tradition of shopping over Thanksgiving weekend and 23 percent said it’s something to do over the holiday weekend. Another 23 percent said it is when they start their holiday shopping.

According to the survey, 56 percent of Americans have already started their holiday shopping, but most still have a long way to go. Only 12 percent of consumers have completed at least half of their shopping, while only 2 percent have finished all of their holiday shopping.

When asked what they enjoy the most about shopping during the holidays, 35 percent said it is a family tradition while 23 percent said they most enjoy holiday decorations and displays; 18 percent cited finding the perfect gift for someone.

“While the utility of the weekend will continue to draw shoppers into stores and online to efficiently and inexpensively check off their lists, we’re also seeing consumers report tradition and the opportunity to partake in holiday cheer as reasons for shopping, too,” Prosper Principal Analyst Pam Goodfellow said. “By now, people know what sort of deals they can expect to see during the weekend and are budgeting for them accordingly, and in many cases expertly.”

“For Gen Z, the holiday shopping weekend is a can’t-miss opportunity,” Goodfellow said. “This group overwhelmingly sees in-store shopping as a valuable way to connect with others, be it friends, family or store associates at their favorite retailers.”

While many consumers will take advantage of deals over Thanksgiving weekend, 31 percent will refrain from shopping that weekend. Of those not planning to participate, 52 percent won’t shop because they do not enjoy the experience and 51 percent say they never shop during Thanksgiving weekend. Of those not shopping, 46 percent said nothing would change their mind but 27 percent said a good sale or discount on an item they want could get them to shop.

The survey, which asked 7,439 consumers about their shopping plans, was conducted October 31-November 7 and has a margin of error of plus or minus 1.2 percentage points.

Full data results surrounding the survey will not be published on NRF.com. News media and analysts who require additional information can contact press@nrf.com. Due to the changes in the survey, no historical data will be provided.

NRF Thanksgiving Weekend and Cyber Monday Results and Weekend Contact Information

To more accurately capture the entirety of spending on Thanksgiving weekend, NRF this year will release spending data on November 28, the day after Cyber Monday. Doing so will allow NRF to provide a more accurate picture of consumer activity over the entire weekend and incorporate Cyber Monday data into the results. As consumer behavior evolves, NRF will continue to focus its efforts on providing the most relevant, accurate and insightful analysis of its impact on the retail industry.

Additionally, NRF will host a media call with Shay at 1 p.m. November 28. An advisory will be sent to retail, trade and business media in the coming days. The call will discuss what time people started shopping on Thanksgiving Day and Black Friday, how many people shopped for Small Business Saturday, the percentage of those shopping online over the weekend and final results for Cyber Monday.

NRF offices will be closed on Thanksgiving Day and Black Friday, but members of the media relations team will be available from 9 a.m. until 5 p.m. on Black Friday. To request a print or broadcast interview, contact Ana Serafin Smith at press@nrf.com or 855-NRF-PRESS.

About Prosper Insights & Analytics
Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of demand generation campaigns. www.ProsperInsights.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF forecast: families will spend $83.6 billion on back-to-school this year

WASHINGTON, 2017-Aug-23 — /EPR Retail News/ — Even though more parents started back-to-school shopping early this year, many families still have a lot of shopping left to do as they prepare their children for the start of school. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 had completed only 45 percent of their shopping as of early August. That’s down from a peak of 52 percent at the same time in 2013 and 48 percent last year, and the lowest level since 40 percent in 2012.

“Parents this year have been taking longer than usual to finish buying the clothing and supplies their children need for school,” NRF President and CEO Matthew Shay said. “Many kids are already getting on the bus and millions more will be back in class in another week or two, so anybody who hasn’t finished shopping by now is cutting it close. Retailers have some great bargains to offer, but parents better take advantage of them before the school bell rings.”

Of parents surveyed August 1-9, only 13 percent had completed all their shopping, and 23 percent had not started at all. The results come even though the number of parents who planned to start shopping at least two months before the beginning of school was up this year at 27 percent, compared with 22 percent last year.

NRF has forecast that families will spend $83.6 billion on back-to-school this year, including $29.5 billion on K-12 and $54.1 billion on college.

Among K-12 parents, 79 percent said they still needed to buy basic supplies such as pencils and paper, up from 77 percent at the same time last year, followed by 75 percent who needed to buy apparel, up from 70 percent; 58 percent still needed to buy shoes, up from 57 percent.

To wrap up their buying, 55 percent planned to head to department stores, 49 percent to discount stores, 39 percent to clothing stores, 35 percent to office supply stores and 33 percent online.

When deciding where to shop, 41 percent said they are influenced by coupons, down from 48 percent last year and the lowest in the survey’s history. But 33 percent said they would leverage in-store promotions and 29 percent said they would be influenced by newspaper advertising inserts. For those who’ve already started shopping, 43 percent of their purchases were influenced by coupons, sales and promotions.

The survey found that 61 percent of school supply purchases were influenced by school requirements, down from 64 percent last year. Similarly, 41 percent of electronics purchases were dictated by what schools required, down from 45 percent.

But even though those numbers were down, school requirements still play a significant role in how families go about their shopping.

“Similar to recent years, some of the big-ticket items are being significantly influenced by school requirements,” Prosper Principal Analyst Pam Goodfellow said. “That is why we are seeing many parents take their time in tackling their lists so they can take advantage of any special promotions that can help them save on items such as laptops and computers.”

College Shopping
Overall results for college students were largely the same, with students and their parents saying they, too, had completed 45 percent of their shopping, down from 48 percent last year. That was down from a peak of 54 percent at the same time in 2014 and the lowest level since 44 percent in 2011. Only 12 percent had completed all their shopping and 26 percent had not started at all.

According to the survey, 61 percent still needed to purchase school supplies, followed by clothing (51 percent) and shoes (33 percent).

The survey found college consumers will likely complete the rest of their shopping online (41 percent), at discount or department stores (38 percent each), college bookstores (32 percent) and clothing stores (31 percent).

Coupons and promotions are influencing consumers with back-to-college purchases: 41 percent may use coupons; 30 percent could take advantage of in-store promotions and 28 percent are influenced by word of mouth. For those who have already made purchases, 46 percent were influenced by promotions, down from 50 percent last year.

The survey asked 7,248 consumers about both back-to-school and back-to-college shopping plans. It was conducted August 1-9 and has a margin of error of plus or minus 1.2 percentage points.

About Prosper Insights & Analytics
Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of demand generation campaigns. www.ProsperInsights.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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SURVEY: Americans expected to spend $7.1 billion as they celebrate the Fourth of July this year

WASHINGTON, 2017-Jun-23 — /EPR Retail News/ — Americans are expected to spend $7.1 billion on food for cookouts and picnics as they celebrate the Fourth of July this year, up from $6.8 billion in 2016, according to the annual survey released today (June 22, 2017) by the National Retail Federation and conducted by Prosper Insight & Analytics.

According to the survey, 219 million Americans plan to celebrate the holiday, or 88 percent of those surveyed. A total of 162 million — 66 percent of those surveyed — plan to take part in a cookout or picnic, spending an average $73.42 per person, up from last year’s $71.34. The numbers cover only food items, not other holiday-related spending.

“With warmer than average weather so far this summer, Americans should be in the mood to head outside to celebrate, whether it’s watching fireworks or firing up the BBQ,” NRF President and CEO Matthew Shay said. “Retailers will be well-stocked with everything from flags to burgers to help Americans prepare for their holiday activities.”

The survey found that 65 percent of consumers already own a U.S. flag, 53 percent patriotic-themed apparel such as T-shirts, bathing suits or shoes, and 40 percent own patriotic decorations. Nonetheless, 28 percent plan on purchasing more patriotic items.

Do you plan to purchase patriotic merchandise within the next 30 days?Yes: 27.6 %No: 38.5 %Unsure: 34.0 %

NRF Independence Day Spending Survey, conducted by Prosper Insights & Analytics

When it comes to other activities to celebrate Independence Day, 44 percent of

Americans will attend a firework show or community celebration and 14 percent will watch a parade.

The holiday weekend is also a popular time for travel, with 32.9 million Americans saying they will head out of town (13 percent of those celebrating), up from 31.1 million from last year. Only 18 percent say the price of gasoline will affect their plans, down from 21 percent last year and a record low since the survey began in 2004. The number who said high gas prices would discourage them from spending for Independence Day peaked at 59 percent in 2008.

“With more Americans planning to travel this Independence Day, gas prices are far less of a factor than they were in previous years,” Prosper Insights Consumer Insights Director Pam Goodfellow said. “Many consumers will take advantage of low gas prices by taking long road trips with their family or heading to the beach for a long weekend.”

The survey of 7,258 consumers was conducted June 5-13 and has a margin of error of plus or minus 1.2 percentage points.

About Prosper Insights & Analytics
Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of demand generation campaigns. www.ProsperInsights.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF: Americans are expected to spend more than ever on gifts for Father’s Day this year

WASHINGTON, 2017-Jun-06 — /EPR Retail News/ — Americans are expected to spend more than ever on gifts for Father’s Day this year with the biggest share going to special outings like a ballgame, concert or dinner, according to the National Retail Federation’s annual survey conducted by Prosper Insight & Analytics.

Father’s Day shoppers are expected to spend an average $134.75 for the holiday, up from last year’s $125.92. With 77 percent of consumers surveyed celebrating, total spending is expected to reach $15.5 billion. That’s the highest number in the survey’s 15-year history, topping last year’s previous record of $14.3 billion.

“It’s encouraging to see that consumers are spending on special occasions such as Father’s Day,” NRF President and CEO Matthew Shay said. “This is a positive sign of strong consumer confidence heading into the second half of the year, and a good deal for all the dads who will reap the benefits.”

The survey found 27 percent of dads would love to receive a “gift of experience” for Father’s Day — and 25 percent of shoppers plan to grant that wish with gifts like tickets to a concert or a sporting event. When dinners, brunches and other types of “fun activity/experience” are included, consumers plan to spend $3.3 billion on special outings, which will be given by 48 percent of those surveyed.

Next up on the spending list is $2.2 billion on gift cards (given by 43 percent), followed by $2.2 billion on clothing (46 percent) and $1.8 billion on consumer electronics (21 percent). Personal care products such as a bottle of cologne (21 percent) total $888 million, slightly edging out home improvement supplies (16 percent) at $885 million. Greeting cards are the most common gift, purchased by 64 percent of consumers, but only account for $861 million of projected spending.

“With shoppers planning to be more generous to dad this year, the personal care category will be one to watch,” Prosper Principal Analyst Pam Goodfellow said. “Planned spending on items like cologne, aftershave and razors rose nearly 20 percent year-over-year, outpacing growth in every other gift category for Father’s Day.”

When searching for the perfect gift, 40 percent of consumers will head to department stores, 34 percent will shop online, 26 percent will shop at a discount store, 24 percent at a specialty store and 19 percent at a local small business. Among smartphone owners, 33 percent will use them to research gift ideas but only 18 percent will use them to make a purchase. Tablets are used slightly less frequently to research (32 percent) but slightly more frequently to buy (19 percent).

More than half of those surveyed plan to buy for their fathers or stepfathers (54 percent) while others will shop for their husbands (29 percent) or sons (10 percent).

The survey of 7,335 consumers was conducted May 2-9 and has a margin of error of plus or minus 1.2 percentage points.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperInsights.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF survey: Graduation spending expected to reach $5.6 billion, the highest number in the survey’s history

Washington, 2017-May-18 — /EPR Retail News/ — Consumers say they will spend more than ever on graduation gifts this year as they stuff greeting cards with gift cards and cash, according to the annual survey released today (May 17, 2017) by the National Retail Federation and Prosper Insights & Analytics.

With more consumers buying for graduates this year – 36 percent compared with 34 percent in 2016 – total spending is expected to reach $5.6 billion. That’s the highest number in the survey’s 11-year history, topping last year’s previous record of $5.4 billion.

“As students mark the end of one chapter in their lives and start the next, friends and family will help prepare them for this new journey,” NRF President and CEO Matthew Shay said. “From gift cards to clothing and electronics, retailers will have their shelves stocked with a variety of options.”

Cash will once again be the most popular gift, given by 53 percent of those surveyed as they seek to help students with the costly transition from high school to college or college to the “real world.” However, cash gifting is at a survey low in 2017, dropping about 10 percent from highs recorded in 2007 and 2009. Greeting cards follow at 41 percent, gift cards at 33 percent, apparel at 16 percent and electronics at 11 percent.

“This graduation season we are seeing more young Millennials giving gifts to their peers,” Prosper Principal Analyst Pam Goodfellow said, noting that 48 percent plan to do so, up from 42 percent last year. “While greeting cards are most likely to be exchanged among 18-24-year-old, gift cards, cash, and apparel are other popular options. In fact, this group is nearly twice as likely to give clothing than the overall average.”

While ages 18-24 are the most likely to give a gift to graduates (at 48 percent), they maintain the smallest budgets at $78.42. The biggest spending is likely to come among parent-age 45-54-year-olds at $119.84 as well as those in the grandparent bracket of 65+, who plan to spend an average $112.34.

The survey, which asked 7,335 consumers about their Graduation gifting plans, was conducted May 2-9 and has a margin of error of plus or minus 1.2 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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Americans Expected to Spend More On Late Easter Celebrations

WASHINGTON, 2017-Mar-27 — /EPR Retail News/ — Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last, the National Retail Federation said today (March 23, 2017). According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion, up 6 percent over last year’s record $17.3 billion and a new all-time high in the survey’s 14-year history. Those celebrating plan to spend an average of $152 per person, up 4 percent from last year’s previous record of $146.

“Most consumers have almost an entire extra month to shop for Easter this year, and by the time the holiday comes the weather should be significantly warmer than last Easter,” NRF President and CEO Matthew Shay said. “That should put shoppers in the frame of mind to splurge on spring apparel along with Easter decorations. With the economy improving, consumers are ready to shop and retailers are ready to offer great deals whether they’re buying Easter baskets or garden tools.”

According to the survey, consumers will spend $5.8 billion on food (purchased by 87 percent of shoppers), $3.3 billion on clothing (50 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.2 billion on flowers (39 percent), $1.1 billion on decorations (43 percent) and $788 million on greeting cards (48 percent).

The 50 percent of consumers planning to buy clothing is up from 45 percent last year and is the highest level in a decade while the $3.3 billion expected to be spent is up 9 percent from last year.

With shopping lists in hand, 58 percent of consumers will head to discount stores, 46 percent will go to department stores and 26 percent will shop at local small businesses. In addition, 27 percent will shop online, up from 21 percent last year. Among smartphone owners, 28 percent will research products on their devices while 18 percent will use their phones to make a purchase, while another 9 percent will use apps to do their research or purchase products.

“Easter continues to be a traditional holiday for consumers of all ages, especially young families who are planning to spend a bit more for this celebration,” Prosper Principal Analyst Pam Goodfellow said. “With the later timing of Easter, we will see more consumers shopping for special deals, especially on apparel and decorations.”

Consumers plan to celebrate Easter in several different ways: 61 percent will visit family and friends, 57 percent will cook a holiday meal, 52 percent will go to church and 17 percent will go to a restaurant. Children will have plenty to look forward to after the Easter Bunny arrives: 35 percent of consumers will have an Easter egg hunt and 16 percent will open gifts. In addition, some consumers will celebrate with more leisurely activities: 43 percent will watch TV, 10 percent will shop online and 9 percent will head to the movies or shop in a store.

The survey, which asked 7,411 consumers about their Easter Sunday plans, was conducted March 1-9 and has a margin of error of plus or minus 1.2 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF: St. Patrick’s Day spending expected to reach an all-time high

WASHINGTON, 2017-Mar-09 — /EPR Retail News/ — Americans will spend more than ever as they put on their favorite green outfits to celebrate St. Patrick’s Day this year, the National Retail Federation said today (March 8, 2017). According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for St. Patrick’s Day is expected to reach $5.3 billion, an all-time high in the survey’s 13-year history.

More than 139 million Americans plan to celebrate the Irish holiday, and are expected to spend an average of $37.92 per person, up from last year’s $35.37 and a new record that tops the previous record of $36.52 set in 2015. The $5.3 billion total is up dramatically from last year’s $4.4 billion and tops the previous record of $4.8 billion set in 2014.

“Now that winter is almost behind us and with St. Patrick’s Day falling on a Friday, we will see more Americans getting together to celebrate with friends and family,” NRF President and CEO Matthew Shay said. “Retailers should expect a nice boost in sales as consumers purchase apparel, decorations, food and beverages to help make their celebrations special.”

According to the survey, 83 percent of celebrants will wear green to show their Irish pride, 31 percent plan to make a special dinner and 27 percent will head to a party at a bar or restaurant. Twenty-three percent will decorate their homes or offices in an Irish theme and 15 percent will attend a private party. In addition, 15 percent are planning to attend a St. Patrick’s Day parade, especially those living in the Northeast (21 percent).

The survey found that 52 percent of celebrants will purchase food, 41 percent beverages, 28 percent apparel or accessories, 22 percent decorations and 14 percent buy candy. Of those making purchases, 39 percent will go to grocery stores, 29 percent to discount stores, 21 percent to bars/restaurants and 18 percent to department stores.

“St. Patrick’s Day is a time for consumers of all ages to have fun and celebrate all things Irish whether it is attending a parade, cooking an Irish meal, or meeting friends at a bar or restaurant,” Prosper Insights Principal Analyst Pam Goodfellow said. “While more Americans are planning to celebrate the shamrock-filled day, expect Millennials to take the lead among the festivities.”

The holiday is most popular among individuals 18-24 years old, with 77 percent celebrating, but those 25-34 will be the biggest spenders at an average $46.55.

The survey, which asked 7,609 consumers about their St. Patrick’s Day plans, was conducted February 1-8 and has a margin of error of plus or minus 1.1 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF and Prosper Insights & Analytics: Valentine’s Day total spending expected to reach $18.2 billion, down from $19.7 billion last year

WASHINGTON, 2017-Feb-03 — /EPR Retail News/ — After a decade-long increase in Valentine’s Day spending is expected to finally see a market correction this year, according to the annual survey released today (February 1, 2017) by the National Retail Federation and Prosper Insights & Analytics.

U.S. consumers are expected to spend an average $136.57, down from last year’s record-high $146.84. Total spending is expected to reach $18.2 billion, down from $19.7 billion last year, which was also a record.

“Valentine’s Day continues to be a popular gift-giving occasion even if consumers are being more frugal this year,” NRF President and CEO Matthew Shay said. “This is one day of the year when millions find a way to show their loved ones they care regardless of their budget. Consumers will find that retailers recognize that their customers are looking for the best deals and will offer good bargains just as they did during the holiday season.”

Starting at an average $119.67 for a total of $16.9 billion in 2007, Valentine’s spending grew most years over the past decade before hitting last year’s record. But the number of people surveyed who plan to celebrate the holiday has dropped by nearly 10 percentage points over the same period from 63 percent in 2007 to 54 percent this year.

This year’s survey found consumers plan to spend an average $85.21 on their significant other/spouse, $26.59 on other family members such as children or parents, $6.56 on children’s classmates/teachers, $6.51 on friends, $4.27 on co-workers, and $4.44 on pets.

Consumers plan to spend $4.3 billion on jewelry (given by 19 percent of shoppers), $3.8 billion on an evening out (37 percent), $2 billion on flowers (35 percent), $1.9 billion on clothing (19 percent), $1.7 billion on candy (50 percent), $1.4 billion on gift cards/gift certificates (16 percent) and $1 billion on greeting cards (47 percent).

Also popular this year are “gifts of experience” such as tickets to a concert or sporting event, a gym membership or an outdoor adventure. While 40 percent of consumers want an experience gift, only 24 percent plan to give one.

Consumers plan to shop at department stores (35 percent), discount stores (32 percent), online (27 percent), specialty stores (18 percent), florists (18 percent), and local small businesses (15 percent).

“While fewer are planning to celebrate Valentine’s Day this year, millions of shoppers will still make room in their budgets to spoil their loved ones,” Prosper Principal Analyst Pam Goodfellow said. “Consumers can expect promotions on everything from flowers to date-night dinner packages in the coming days, leaving plenty of ideas for those looking to spoil their Valentines.”

The survey, which asked 7,591 consumers about their Valentine’s Day plans, was conducted January 4-11 and has a margin of error of plus or minus 1.1 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF Survey: American consumers will spend $14.1 billion to watch the Atlanta Falcons face the New England Patriots

Washington, 2017-Jan-26 — /EPR Retail News/ — American consumers will spend an average of $75 for a total of $14.1 billion as an estimated 188.5 million watch the Atlanta Falcons face the New England Patriots in Super Bowl LI on February 5, according to the National Retail Federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics. Viewership is about the same as last year’s 188.9 million but the spending is down from an average of $82 and a total of $15.5 billion.

“With the holidays past us, consumers are looking forward to spending time with friends and family for some good old-fashioned fun to celebrate the big game” NRF President and CEO Matthew Shay said. “Retailers will help fans prepare by making sure they are well stocked on decorations, party food, accessories and other Super Bowl necessities.”

Of the 76 percent of those surveyed who plan to watch the game, 80 percent say they will purchase food and beverages, 11 percent will buy team apparel or accessories, and 8 percent will splurge on new televisions to watch the game at home.

According to the survey, the 45 million people hosting a Super Bowl party should expect a full house, with 27 percent of those surveyed planning to attend a party to celebrate the big game. Bars and restaurants can also expect a good turnout with 12.4 million people planning to head out to watch at their favorite local spot.

Over 43 percent of viewers say the most important part is the game itself, 24 percent cite the commercials,15 percent want to hang out with friends, and 12 percent of say the half-time show is their top highlight.

The survey also found that 78 percent of viewers watch the commercials for entertainment and 18 percent say they make them more aware of the advertiser’s brand, but only 10 percent say the commercials influence them to purchase products. Sixteen percent say advertisers should save their money and pass the savings along to the consumers, and 10 percent say the commercials make the game last too long.

“As a favorite American past-time, the Super Bowl is a great chance for viewers to reconnect with friends and family after having a nice break after the holiday season,” Prosper Principal Analyst Pam Goodfellow said. “Even though the number of viewers is slightly down this year, plenty are still planning to enjoy the day by watching it at their favorite bar or friend’s place, wearing their lucky jerseys and hoping their favorite team wins.”

The survey, which asked 7,591 consumers about their Super Bowl plans, was conducted January 4 -11 and has a margin of error of plus or minus 1.1 percentage points. Full data results will not be published on NRF.com but news media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF and Prosper Insights & Analytics survey: 156 million Americans consider taking advantage of Super Saturday sales

Washington, 2016-Dec-20 — /EPR Retail News/ — The biggest shopping day of the holiday season is approaching, with 66 percent of Americans – an estimated 155.7 million people – planning to or considering taking advantage of Super Saturday sales to complete their holiday gift list, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

For the first time in survey history, consumers were asked if they are planning to or considering shopping on Super Saturday, December 17. The survey found that more people said they planned to shop on Super Saturday than those who said they planned to shop over Thanksgiving Weekend, in an earlier survey.

“While many consumers got a head start with holiday shopping by taking advantage of extraordinary sales over Thanksgiving weekend, more shopping and great deals are yet to come,” NRF President and CEO Matthew Shay said. “We expect retailers will once again be competitive on price and value options in the final stretch, especially on Super Saturday.”

Though millions of people got a jump start on their holiday shopping, millions more still have plenty of items on their lists. Similar to previous years, only one in 10 have finished their holiday shopping – 24 million people; that means 90 percent of holiday shoppers have gifts, food, décor and/or other holiday items still to buy. The average holiday shopper has completed 52.5 percent of their shopping, down from last year’s 53.5 percent.

The survey revealed of those consumers that have completed half or less of their holiday shopping say it is because they are still deciding what to buy (44.7 percent) or waiting for requests from loved ones (27.2 percent). While 27 percent have other financial priorities before December and 25 percent said they are too busy with other activities which have delayed/restricted their time to shop for the holidays.

When it comes to when consumers are planning to purchase their last holiday gift, more than 38 percent said sometime before December 18th, up from 33 percent last year. Although 12 percent of consumers said that they are planning to wait until December 23rd.

Last-minute shoppers are planning to purchase their gifts online (52 percent), department stores (42 percent), discount stores (27 percent), clothing or accessories stores (21 percent), electronics stores (18 percent), local/small business (14 percent) and grocery/supermarket stores (13 percent).

“Even though there is still a lot of shopping left for the season, we are seeing Millennials continue the trend of an optimistic outlook heading into the final stretch,” Prosper’s Principal Analyst Pam Goodfellow said. “Although they tend to be most conservative holiday spenders, nearly half of those 18 to 24 say they are planning to spend ‘more’ this year compared to last, significantly higher than their older counterparts.”

As far as the kind of gifts consumers have purchased this season, the survey found 50 percent purchased clothing or clothing accessories, 36 percent toys, 34 percent gift cards/gift certificates, 33 percent books, CDs, DVDs, videos or video games, and 23 percent consumer electronics or computer-related accessories.

Also popular this year are gifts of experience such as tickets to a sporting event, cheese of the month club or an adventure outing like whitewater rafting. The survey found that 23 percent of consumers are planning to give a gift of experience, up from 22 percent last year. While 38 percent of consumers would love to receive a gift of experience, up from 37 percent last year.

Consumers receiving gift cards this holiday season will watch for a really good sale or promotion to maximize the value of the gift card (41 percent) and 22 percent will use their gift card as quickly as possible, up from 20 percent last year. While 19 percent of consumers say they will save their gift card for a rainy day or sometime when they feel they need to treat themselves.

Although consumers are getting ready to complete their holiday shopping within the next week, 48 percent of consumers are planning to take advantage of in-store after-Christmas sales (up from 47 percent last year) and 44 percent are planning to shop online (up from 43 percent last year).

The survey, which asked 6,890 consumers about holiday shopping plans, was conducted December 1 – 7 and has a margin of error of plus or minus 1.2 percentage points.

Full data results will not be published on NRF.com. News media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF: 122 million Americans plan to shop online on Cyber Monday, up from 121 million who planned to participate last year

WASHINGTON, 2016-Nov-28 — /EPR Retail News/ — Early season online deals captured consumers’ attention this year, allowing many to shop online ahead of Cyber Monday. According to the National Retail Federation’s Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, 122 million Americans plan to shop online on Cyber Monday, up from the 121 million who planned to participate last year.

“On Cyber Monday, retailers deliver online discounts unlike any other day of the year—driving consumers to shop online no matter where they are or what device they’re shopping from,” NRF President and CEO Matthew Shay said. “Millions of consumers shopped over Thanksgiving weekend and reserved a portion of their budgets exclusively for Cyber Monday, knowing that there will be digital deals that are too good to pass up.”

More than 28 million people, or 23 percent of Cyber Monday shoppers, plan to shop for Cyber Monday deals from their mobile device this year, about even with last year’s 29.6 million. More than eight in 10— 98.6 million people, will use their computers at home to shop on Monday, while 11.2 million will shop from their computers at work.

On Cyber Monday, retailers offer deals around the clock and consumers know to check-in with their favorite retailers early and often to find the deals they’re looking for. Early morning remains the busiest time for online shopping—38.9 percent of those shopping on Cyber Monday will shop first thing in the morning, while 33.9 percent will shop late in the morning, 16 percent will shop over lunch and 31 percent will shop in the early afternoon.

“Shopping online is more convenient than ever before—while travelling, emailing or relaxing at home, we’re seeing consumers of all ages researching and shopping for online deals,” said Prosper’s Principal Analyst Pam Goodfellow. “Cyber Monday deals have become something that smart shoppers rely on, and this year is no different. Consumers wake up early ready to shop at their favorite retailers for the items they’ve had their eye on all season.”

Press interested in video clips on the holiday survey can download an interview with Ana Serafin Smith, NRF Senior Director for Media Relations. Download mp4

Retailers Participating in CyberMonday.com Deals of the Hour on Cyber Monday

CyberMonday.com, which features holiday promotions and special savings from hundreds of retail companies, was created by retailers as a one-stop shop for consumers looking for the best Cyber Monday promotions. In addition to hundreds of special offers, some exclusive to CyberMonday.com, the site will feature a Deal of the Hour every hour. Retailers participating in the Cyber Monday Deal of the Hour include Best Buy, Home Depot and Neiman Marcus. Consumers can expect to see free shipping deals, dollars off and free gifts with purchase.

About the Survey
The survey, conducted November 25-26 by Prosper Insights & Analytics for NRF, polled 4,330 consumers and has a margin of error of plus or minus 1.5 percent.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Treacy Reynolds
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF survey: more than half of consumers have already started buying holiday gifts

WASHINGTON, 2016-Nov-22 — /EPR Retail News/ — With the middle of the holiday season approaching and shoppers eager to take advantage of early promotions from retailers, more than half of consumers have already started making dents in their holiday gift lists, according to the annual mid-season survey released today (November 21, 2016) by the National Retail Federation and Prosper Insights & Analytics.

“Consumers are looking for great prices and promotions earlier than ever, and retailers answered that demand by offering Black Friday deals as soon as the day after Halloween,” NRF President and CEO Matthew Shay said. “This time of year is about finding the right gifts while staying on budget. For those looking for anything from toys to apparel at retailers large and small, in-store or online, retailers are ready with great merchandise at affordable prices.”

The survey found that 55.7 percent of shoppers have already started buying holiday gifts, the second-highest level in the history of the survey, down slightly from the record 56.6 percent at the same time last year. Only 3 percent said they were finished shopping.

Clothing and accessories remain the most popular gifts this year, given by 61 percent of shoppers; 56 percent will give gift cards. Nearly half of shoppers, 44 percent, will give books, CDs, DVDs, videos or video games; 42 percent will give toys, 31 percent food or candy and 30 percent will give electronics.

“With more promotions to come, shoppers will have ample opportunities this holiday season to seek out the perfect presents — either for themselves or for others,” Prosper Principal Analyst Pam Goodfellow said. “The popularity of gift cards makes them an easy choice, but many consumers will still search online and in store, browse ad circulars and even login to Facebook to find inspiration for unique and memorable gifts for their loved ones.”

Holiday shoppers are planning to purchase an average of three gift cards with an approximate value of $46 per card, the second most-popular gift after clothing. Spending on gift cards is expected to reach $27.5 billion, up from last year’s planned $26 billion. The most popular types of gift cards include those from restaurants (35 percent of buyers), department stores (33 percent), Visa/MasterCard/American Express (22 percent), coffee shops (21 percent) and entertainment (17 percent).

Predicting the “hot” toys each season can be a challenge for harried parents and others buying for children, but many already have their shopping lists prepared. Barbie (23 percent) reigns for the second consecutive year among those buying for girls, followed by traditional dolls (12 percent), Shopkins (5 percent), Hatchimals (4 percent), Legos (3 percent) and American Girl (also 3 percent). For boys, Legos again tops the list of must-haves (15 percent), followed by cars and trucks (8 percent), video games and Hot Wheels (tied at 6 percent) and Star Wars-related items (5 percent).

Debit cards are the most popular form of payment this year, used by 39.7 percent of shoppers, up from 39 percent last year and edging out credit cards, which will be used by 38.7 percent (up from 38 percent last year). One in five (19.5 percent) plan to pay with cash, while only 2 percent will use checks. Additionally, one-fifth (19.9 percent) plan to use PayPal when purchasing holiday gifts this year.

The survey, which asked 7,206 consumers about holiday shopping plans, was conducted November 1-8 and has a margin of error of plus or minus 1.2 percentage points.

Full data results will not be published on NRF.com. News media and analysts who require additional information can contact press@nrf.com.

About Prosper Insights & Analytics
Prosper Insights & Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:

Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF survey: Halloween spending expected to reach $8.4 billion

NRF survey: Halloween spending expected to reach $8.4 billion
NRF survey: Halloween spending expected to reach $8.4 billion

 

WASHINGTON, 2016-Sep-24 — /EPR Retail News/ — Americans are looking forward to splurging on their favorite candy and costumes this Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $8.4 billion, an all-time high in the survey’s 11-year history.

U.S. consumers are expected to spend an average of $82.93, up from last year’s $74.34, with more than 171 million Americans planning to partake in Halloween festivities this year.

“After a long summer, families are excited to welcome the fall season celebrating Halloween,” NRF President and CEO Matthew Shay said. “Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event.”

According to the survey, consumers plan to spend $3.1 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.5 billion on candy (94.3 percent), $2.4 billion on decorations (70 percent) and $390 million on greeting cards (35.4 percent).

When it comes to preparation, 71 percent of consumers plan to hand out candy, decorate their home or yard (49 percent), dress in costume (47 percent), carve a pumpkin (46 percent), throw or attend a party (34 percent), take their children trick-or-treating (30 percent), visit a haunted house (21 percent) or dress their pet(s) in costume (16 percent).

Searching for the perfect costume inspiration will lead consumers to sources such as online (35 percent) and in-store (29 percent). Social media is the fastest-growing influencer for the perfect costume, particularly Pinterest (17 percent), which has seen 133 percent growth since 2012. Some other places for inspiration include friends/family (19 percent), Facebook (17 percent), pop culture (16 percent) and print media (14 percent).

“Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October. That is the highest we have seen in the survey history,” Prosper Insights Principal Analyst Pam Goodfellow said. “Americans will enjoy taking advantage of early-bird promotions both online and in-store as they kick off the fall season.”

When it comes to where consumers will shop for the season, 47 percent of shoppers will visit discount stores to buy their Halloween-related items this year and 36 percent will visit a specialty Halloween/costume store, up from 33 percent last year. In addition, 26 percent of customers will visit grocery stores/supermarkets, 23 percent will visit department stores and 22 percent will shop online.

The survey asked 6,791 consumers about Halloween shopping plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.

If you are a member of the press and require additional information or insight about our Halloween survey results, please contact Ana Serafin Smith at press@nrf.com.

About NRF
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities and the critical role retail plays in driving innovation. NRF.com

Contact:
Ana Serafin Smith
(202) 626-8189
press@nrf.com
(855) NRF-Press

Source: NRF

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NRF’s Holiday Consumer Spending Survey: consumers to spend $805.65 on average; the highest amount in the survey’s 14-year history

TOP FINDINGS OF CONSUMERS SURVEYED:

  • Average spending per person reaches $805.65, comparable with spending in 2014 holiday season ($802.45).
  • Spending on gifts for family members will total $462.95, up from $458.75 last year, and a survey high.
  • Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.
  • 21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.
  • Nearly half (46.7%) said free shipping/shipping promotions are important factors in their decision on where to shop
  • 55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of $131.59, up from $126.37 last year. ​

WASHINGTON, 2015-10-20 — /EPR Retail News/ — It’s the most wonderful time of the year for millions of Americans and this year, holiday shoppers have already added their family members to the ‘nice list.’” According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will spend an average of $805.65 on food items, decorations, gifts and more over the holiday season, the highest amount in the survey’s 14-year history and in line with last year’s $802.45. Spending on gifts for family members will total $462.95, up from $458.75 last year and also a survey high.

“Despite the challenges that still exist in our economy, it looks as if consumers are eager to celebrate the holidays with friends and family this year,” said NRF President and CEO Matthew Shay. “We expect consumers will tackle their holiday shopping lists with a healthy dose of optimism, tempered by a hint of caution as they look for ways to find the perfect, practical gift.”

“We continue to see positive momentum in retail sales growth, giving us reason to believe consumers will show up this holiday season as they look to take advantage of all of retailers’ promotional offerings,” continued Shay. “In an effort to attract all shoppers – from the extremely price sensitive to the online millennial, retailers will be offering exclusive incentives, low prices, price-matching, top toys and everyone’s favorite – free shipping and buy online pick up in store offers.”

Those celebrating the holidays will also spend on gifts for friends ($77.85), co-workers ($25.95) and others, such as pets and babysitters ($28.05). Average spending on decorations will reach $53.02, and $28.67 on greeting cards and postage; shoppers will also spend an average of $107.80 on food.

Buy online pick up in store, free shipping high on busy shoppers’ lists

Savvy holiday shoppers will shop around to find the perfect gift this year with most saying they will shop at discount (55.9%) and department stores (55.6%), and online (52.9%). Two in five (44.1%) will shop at grocery stores and one-third (33.4%) will shop at clothing or accessory stores.

Of those who plan to shop online, 46.5 percent say they will take advantage of retailers’ buy online pick up in store or ship-to-store options. Free shipping seems to be the most anticipated promotion however: 93.1 percent of online shoppers say they will use a free shipping offer when shopping for holiday merchandise.

Millennial online shoppers are most likely to take advantage of the instant gratification option when it comes to shipping and fulfillment: According to the survey, 16.7 percent of 18- to 24-year-olds and 15.9 percent of 25- to 34-year-olds will use a same-day delivery option when buying gifts, décor and other holiday items, compared to just 7.8 percent of the rest of the population.

“The surprise factor isn’t the numbers surrounding Millennials and their planned use of retailers’ innovative digital offerings, it’s the power that this cohort of adults has when it comes to influencing retailers to speak their language,” said Prosper’s Principal Analyst Pam Goodfellow. “Young adults and Millennials are incredibly savvy when it comes to finding the right gift at the right price at the right place.”

Almost half of holiday shopping – buying and browsing – will be done online

More of shoppers’ time this holiday season will be spent browsing and buying online compared to last year — and the 10 years NRF has been tracking this. The survey found nearly half (46.1%) of holiday shopping will be conducted online, up from 44.4 percent last year and the highest recorded since NRF first asked in 2006.

High level of mobile engagement among holiday shoppers is expected

There’s no question that consumers have adopted mobile technologies into their way of life. And when it comes to the holiday season, many smartphone and tablet owners already have big plans for their handheld devices. The survey found that 21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011. Additionally, more will use their smartphone to research products (37.9% vs. 35.8% last year) and to look for a way to connect with a retail store by looking up retailer information like store hours and directions (28.4% vs. 26.9% last year). One in five (20.3%) will specifically use their smartphone to look up product availability in a store.

Tablet owners plan to be just as mobile-active. Nearly half (47.5%) will use their device to research products and 34.5 percent will use their tablet to make a holiday purchase of some kind, similar to last year (33%); nearly one-quarter (23.5%) will check for in-store availability from their tablet.

One for you, two for me: “self-gifting” spending up

In addition to shopping for gifts for their loved ones, holiday shoppers will take advantage of discounts to treat themselves and/or their family members to a non-gift item. The survey found 55.8 percent will splurge on themselves and/or others for non-gift items, and will spend an average of $131.59, up from $126.37 last year.

Proof holiday early birds exist

For the 14th year in a row, NRF’s holiday spending survey found that approximately 40 percent of holiday shoppers say they begin their holiday shopping before Halloween. Another 41.5 percent say they begin their holiday shopping in November, and 18.7 will begin sometime in December.

When asked why they begin shopping early, most of those that responded that they shop before or in September or October say it’s to spread out their budget (61.4%). Another 48 percent say they want to avoid the November and December crowds and 46 percent do so to avoid the stress of last-minute shopping.

Sales and discounts, quality of merchandise tops for holiday shoppers

When asked which factors are the most important in their decision on where to shop during the holiday season, nearly three-quarters (73.1%) said sales or price discounts are a factor, and six in 10 (60.7%) said quality of merchandise. Additionally, 58.6 percent said selection of merchandise and two in five (45.3%) said a convenient location helped them decide.

And when it comes to online shopping, 46.7 percent said free shipping/shipping promotions are important factors in their decision on where to shop, and nearly three in 10 (28.3%) responded that easy-to-use websites or mobile sites were important to them.

Additionally, 38 percent of 18- to 24-year-olds say that helpful, knowledgeable customer service is an important factor when it comes to deciding where to shop, compared to 28.4 percent of other adults. And one in 10 (10.3%) 18- to 24-year-olds say layaway services are important in their destination decision.

Gift cards maintain their spot at top of wish lists

Those struggling with finding the perfect gift this year should look no further than a retailer’s gift card section. According to the survey, nearly six in 10 (58.8%) consumers celebrating the holidays say they would like to receive gift cards as a gift, making this the ninth year in a row that gift cards have topped the list of most requested gift items. Close behind is clothing or clothing accessories (52.2%) and books, CDs, DVDs and video games (40.5%) — though the latter is the lowest percentage seen since NRF started asking.

About the Survey
The NRF 2015 Holiday Consumer Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 7,276 consumers and was conducted for NRF by Prosper Insights & Analytics, October 5-13, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

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Kathy Grannis Allen
(202) 783-7971
press@nrf.com
(855) NRF-Press

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NRF survey: spending for dad expected to reach $12.7 billion with the average person to spend $115.57 on gifts

WASHINGTON, 2015-6-10 — /EPR Retail News/ — Father’s Day may not be the most lucrative consumer holiday of the year for retailers, but spending for dad is expected to reach $12.7 billion for golf lessons, home improvement tools, coffee mugs and more. And, according to NRF’s 2015 Father’s Day Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $115.57 on gifts, nearly even with last year’s $113.80. The survey found 75.4 percent of Americans said they plan to celebrate Father’s Day.

“After a less than stellar first half of the year, retailers are ready to welcome the warm weather and the millions of shoppers that come along with it and kick off the summer spending season just in time for Father’s Day,” said NRF President and CEO Matthew Shay. “Spending on grilling and patio necessities, pool gear, sporting goods, apparel and other gift and seasonal merchandise could be the positive stepping stone retailers need heading into the second half of the year.”

When it comes to gifts for dad, four in ten (39.7%) will purchase apparel items such as a new dress shirt or necktie and will spend a total $1.7 billion overall. Another 43.3 percent will opt for experience gifts, such as tickets to a ballgame or a special meal with the family, spending a total of $2.6 billion.

2014 Father’s Day survey
NRF’s 2013 Father’s Day spending survey conducted by Prosper Insights & Analytics found the average person planned to spend $119.84 on gifts, nearly even with the $117.14 they planned to spend in 2012; total spending for Father’s Day was expected to reach $13.3 billion. Consumers said they would splurge on clothing, electronic items, and special outings. Specifically, the survey found spending on special outings and experience type gifts would reach $2.5 billion, and would top $1.7 billion for spending on electronic gifts such as a tablet or GPS system.

The survey also found that one in five (19.7%) shoppers will pick out new gadgets for dad such as a tablet or smartphone, totaling $1.6 billion. Additionally, four in 10 (39%) gift buyers will opt to let dad pick his own gift and will purchase a gift card, spending a total of $1.8 billion. Six in ten (62.2%) consumers will thank dad with a greeting card and will spend more than $777 million overall.

Loved ones will also spend on home improvement or gardening supplies ($710 million), new tools or appliances ($668 million), personal care items ($684 million), sporting goods or leisure items ($665 million) and books or CDs ($538 million).

Consumers will look all over for gifts, with most people planning to shop at department stores (36.4%), while others will shop online (29.2%) and at discount stores (25.2%); 16.9 percent will shop local at a small business.

“After splurging on mom and graduates this year and recognizing that dad is a little more laid back when it comes to celebrations and gifts, consumers will keep spending similar to about what they spent last year on Father’s Day,” said Prosper’s Principal Analyst Pam Goodfellow. “Regardless, they’ll still find a way to make sure that dad has a special day, whether they’re taking advantage of sales and promotions or treating him to an experience he’ll never forget.”

Shoppers on the move will use their smartphones and tablets to research and purchase gifts they know dad will love. About one-quarter of smart phone owners (24.1%) will use their devices to research gifts and compare prices, and nearly three in 10 (29.1%) tablet users will turn on their devices to do the same; additionally 13.1 percent of smartphone owners will actually purchase gifts via their smartphones and 17.5 percent of tablet owners will make a purchase with their devices.

More than half of those surveyed are planning to buy for their father or stepfather (51.8%), while others will shop for their husband (27.6%) or son (8.9%) this Father’s Day.

About the Survey
The NRF 2015 Father’s Day Spending Survey was designed to gauge consumer behavior and shopping trends related to the Father’s Day holiday. The survey was conducted for NRF by Prosper Insights & Analytics. The poll of 6,087 consumers was conducted from May 5-12, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com

Treacy Reynolds
press@nrf.com
(855) NRF-Press

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NRF survey: spending for dad expected to reach $12.7 billion with the average person to spend $115.57 on gifts

NRF survey: spending for dad expected to reach $12.7 billion with the average person to spend $115.57 on gifts

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NRF’s Gift Card Spending Survey: the average person buying gift cards will spend $172.74, up from $163.16 last year

WASHINGTON, 2014-11-14— /EPR Retail News/ — The growth in gift card popularity is irrefutable, and this holiday season spending on tiny plastic or digital gift cards will top all previous records. According to NRF’s Gift Card Spending Survey, the average person buying gift cards will spend $172.74, up from $163.16 last year. Total spending is expected to reach $31.74 billion.* In an October NRF survey 62 percent of shoppers said they would like to receive a gift card, making gift cards the most requested gift item eight years in a row.

“No longer impersonal or only about convenience, gift cards have become the perfect, practical gift item for millions of holiday shoppers,” said NRF President and CEO Matthew Shay. “And, as the most requested gift item for eight years in a row, we’re sure there will be plenty of happy individuals this holiday season who can look forward to treating themselves to something shiny and new come January when retailers start to offer promotions on fresh new merchandise.”

According to the survey, shoppers will spend an average of $47.87 per card, up from $45.16 last year. Total spending on gift cards has increased 83 percent since NRF began tracking consumers’ intentions to buy gift cards as holiday gifts in 2003.

Gift cards are a go-to gift for consumers of all ages; the survey found adults 65+ will spend the most on gift cards at an average of $204.59. Young adults between 18-24 years old will spend the least at an average of $113.75. Additionally, men plan to spend significantly more than women on gift cards ($180.81 vs. $165.09 respectively).

When asked why they are planning to buy gift cards this holiday season, more than half (51.8%) of shoppers said that gift cards allow the recipient to select their own gift, up from 43.1 percent last year and the highest since NRF started asking the question in 2010. Additionally, one-quarter (25.6%) said gift cards are easier and faster to buy, and 3.8 percent said this helps them stick to their holiday budget.

“These days, shoppers simply love the idea of gifting someone they care about with a little ‘free money’ in the form of a gift card,” said Prosper’s Principal Analyst Pam Goodfellow. “Consumers young and old want to find the best way possible to create a happy holiday experience for their loved ones, and gift cards are a great option every time.”

There are a plethora of options for shoppers when it comes to what type of card to get, and it is clear department stores, restaurants and coffee shops are among the most popular choice for gift givers.  According to the survey 37.7 percent of gift card buyers will give their loved ones a gift card from a department store, and 34 percent will give their friends and family the gift of a meal at a restaurant. One in five (20.6%) will pick up coffee shop gift cards, 18.1 percent will give the gift of entertainment, such as a movie theatre gift card, and 18.9 percent will give gift cards to electronics stores.

About the Survey
The NRF 2014 Gift Card Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com.

Kathy Grannis
(202) 783-7971
press@nrf.com
(855) NRF-Press

Download complete survey results
View sample charts in Retail Insight Center

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NRF’s Holiday Consumer Spending Survey: Bargain hunters are taking their time with their holiday shopping to take advantage of bigger discounts over Thanksgiving weekend

WASHINGTON, 2014-11-13— /EPR Retail News/ — Procrastinators and bargain hunters alike are taking their time getting started with their holiday shopping bonanza, possibly to take advantage of deeper discounts over Thanksgiving weekend and late in the season. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6 percent of holiday shoppers say they haven’t started shopping yet, relatively flat with last years’ 46.2 percent but the lowest in the survey’s seven-year history.

“Many consumers are going to wait and see how great the promotions will be later this season before making any commitments,” said NRF President and CEO Matthew Shay. “Retailers have reacted to this ‘wait and see’ mentality with fewer October deals and a much quieter entry into November, when we’ll start to see retailers ramp up with offers for exclusive merchandise, deep discounts and unique online savings opportunities.”

The survey found that while slightly fewer people haven’t started shopping yet, 20.6 percent have finished 10 percent or less of their shopping, while 12.4 percent have completed about one-quarter of their lists; 2.2 percent are saying they can sit back and relax as they have already finished their shopping for friends and family.

Unsurprisingly, apparel, toys and video games will be popular gift items this year. The survey found six in 10 (60.9%) will buy clothing and accessories, 46.3 percent will buy books, CDs, DVDs and video games, and two in five (42%) will buy toys. Likely having loaded up on wearable technology items and new smartphones throughout the year, slightly fewer people will buy electronic items as gifts (30.7% vs. 33%). Some people are in for a real treat: 24 percent of shoppers will buy jewelry for a friend or family member, the highest percent since 2006. Gift cards continue as a favorite for both shoppers and recipients as six in 10 (60%) will buy gift cards, similar to the 59.2 percent who planned to do so last year. In an October NRF survey, 60 percent of shoppers also said they’d like to receive gift cards, marking gift cards the most requested gift item for eight years in a row.

Shoppers look for inspiration for gifts from every corner, and with the innovative creation of retailers’ wish lists, many consumers this holiday season will take to the web to point loved ones to specific, perfect gift ideas. The survey found 32.1 percent say they will look for inspiration on wish lists, up from 28.8 percent last year. Others will conduct online searches (47.7%), discuss options with family and friends (41.7%), check out advertising circulars (34.3%) and email advertisements (20.1%), and even search Facebook (10.6%).

“Retailers make holiday shoppers’ job easy with so many options to find the perfect gift, and with little room to waste on gifts that don’t make sense, consumers today want to be sure what they buy is used and enjoyed by their loved ones,” said Prosper’s Principal Analyst Pam Goodfellow. “On the hunt for bargains, quality merchandise that is unique and even exclusive, gift givers this holiday season will seek out both practical and indulgent gift items, though being sure not to break the bank.”

When it comes to how shoppers will pay for their gifts, nearly four in 10 (38%) will use their credit card, the most in the survey’s history and up from 28.5 percent last year; one in five (21.6%) will use cash and 38.4 percent will use their debit or check card. Just 2.1 percent will use a check, the lowest in the survey’s history.

When broken down by age group, young adults ages 18-24 are the least likely to use credit to pay for gifts at just 17.7 percent, and 65+ are the most likely to use credit cards at 56 percent. Nearly half of 18-24 year olds (48.9%) plan to use their debit or check card to buy gift items.

About the Survey

The NRF 2014 Holiday Consumer Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues.www.ProsperDiscovery.com

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com.

Kathy Grannis
(202) 783-7971
press@nrf.com
(855) NRF-Press

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