Pandora Jewellery Line Launches Online Mag

The Copenhagen-based jeweller behind the Pandora bracelets range is set to venture into online publishing to help it to stay in contact with its millions of customers worldwide.

The first issue of the online magazine will launch on 20th June 2011 and will be sent to the 1.6 million members of their website-based Pandora Club.

The magazine will feature behind the scenes insights into the brand, fashion shoots, style tips and the stories behind customer’s purchases of Pandora jewellery and bracelets. Published six times per year, the magazine will initially launch in an international format which the company eventually hopes to be able to adapt with local content such as special events and promotions.

The launch of the magazine marks an important step in the evolution of the company. Since the UK launch in 2006 the company’s product range, which now includes rings and watches, has been selling at a phenomenal rate. The company has managed supply and demand successfully, due in large part to its integrated designs, manufactures and distribution.

Founded in 1982, Pandora jewellery is today sold in more than 55 countries on six continents through over 10,000 points of sale, including more than 450 Pandora branded concept stores as well as online from stores such as thejewelhut.co.uk.

Whilst the financial projections were made successfully, what could not have been seen is the way in which consumers have taken the brand to their hearts. Pandora bracelets have become very different from a standard jewellery product; it has taken on a life of its own and has become a part an important constituent of the lives of its wearers. This symbiotic relationship has created many repeat customers who have made their charm bead collection an integral part of their lives.

Mikkel Berg, executive marketing director, quoted in a recent Marketing Week article, said: “This magazine rewards our customers’ loyalty and gives new opportunities for them to share their thoughts with each other and the company.”

To ensure that you get your copy sign up online on the Pandora website at pandora.net. For more information on Pandora jewellery, visit popular UK jewellery site the Jewel Hut at http://www.thejewelhut.co.uk.

Via EPR Network
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Ernest Jones Launches Pandora Jewellery And Chamilia Marie Curie Bead

Ernest Jones has expanded its already extensive bead and charm range by adding a new collection of jewellery f r o m Pandora. Now offering a collection of rings, earrings and necklaces through Ernest Jones, Pandora is one of the world’s biggest bead and charm brands.

Designed to complement the Pandora bead and charm collections also available at Ernest Jones,Pandora jewellery designs are crafted with the same quirky sense of style as the rest of its products.

The Pandora rings consist of a mixture of organic shapes and designs with floral figures, buds and also simple, plain rings. Each piece is crafted in sterling silver and a selection of rings are set with either cultured freshwater pearls or amethyst, available in a selection of sizes including L, N and P.

The Pandora jewellery necklace collection takes the organic look a little further and includes floral pendants, cultured freshwater pearls and pink amethysts for a wide choice of styles and looks for consumers to choose f r o m.

Following on f r o m the rings and necklaces the Pandora earrings collection puts the finishing touch to the Pandora look with a selection of earrings reflecting the floral designs of the necklaces and rings and using cultured freshwater pearls and pink amethyst to perfectly complement the rest of the Pandora jewellery.

With such a wide range of Pandora jewellery to choose f r o m, consumers have the choice of either creating a complete Pandora look or mixing and matching earrings, rings and necklaces with Pandora beads and charms. Or consumers can pick individual products to wear as statement pieces alongside their own existing jewellery to create their own individual style.

In addition to these exclusive and exciting new products f r o m Pandora, Ernest Jones is now also offering a Chamilia Marie Curie bead, to raise money for the cancer care charity. For each purchase of the limited edition Marie Curie daffodil charm, £5 plus VAT will be donated to Marie Curie Cancer Care. Each £5 gives 15 minutes of Marie Curie Nursing care for a terminally ill cancer patient in their own home.

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Signet Trading Announces New Partnership With Affiliate Network buy.at

Signet Trading and leading affiliate network, buy.at, has announced a partnership which will offer consumers greater access to money saving offers on gifts, jewellery and watches.

Signet Trading is the parent company to the UK’s leading high street jewellers H Samuel, Ernest Jones and Leslie Davies. As the UK’s leading jewellery and watch retailer, Signet offers a huge range of leading brand watches and jewellery and a wide range of offers and promotions. The new partnership with buy.at is hoped to boost consumer awareness of Signet’s two online stores, H.Samuel and Ernest Jones and promote greater consumer awareness of its offers and promotions.

Nicky Brown, Head of Multi Channel at Signet, commented, “Affiliate sales are a core element of our online marketing strategy and with the help of Buy.at we can grow our programme immensely.”

buy.at is one of the biggest affiliate networks in the UK with over 7 years experience working with the UK’s largest ecommerce retailers including Marks and Spencers, Next, La Senza, Mothercare and Additions, with a 200% increase in growth in the last three years.

Buy.at has been totally focussed on affiliate networks since 2002 and was bought out in 2008 by AOL, the industry’s largest advertising platform. This allows buy.at to deliver the world’s most powerful digital advertising solution by combining the AOL platform with mobile technology, video, Advertising.com third party displays, affiliate networks and the behavioural and contextual targeting capabilities of TACODA and Quigo.

One of the key reasons that Signet has chosen buy.at is because they operate an ‘open network’, which means that they allow their clients to build direct relationships with their affiliates. By allowing affiliates and advertisers to meet at networking and educational events valuable relationships are developed that allow clients and affiliates to learn from each other.

About Signet
H.Samuel and Ernest Jones are part of the world’s largest speciality jewellery group, Signet Jewelers. H.Samuel has almost 400 stores in the UK with over 140 years’ experience, starting in 1862 with a small store in Liverpool. Ernest Jones has grown from a single store on London’s Oxford Street in 1949 to a national chain of over 200 stores. Featuring an incredible range of branded watches, H.Samuel and Ernest Jones also have a stunning range of Pandora jewellery, Chamilia beads, collectibles and gifts for all occasions, offering something for every taste and style.

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Ernest Jones Launches Pandora Charm Bracelets, Necklaces And Anklets

Pandora charms are now available at Ernest Jones. Personal, fun and fashionable, Pandora jewellery can be used to celebrate any occasion from birthdays to a special day with a loved one, given as a memento, gifts, or for collecting charms to make personal bracelets, necklaces or anklets. The Pandora range at Ernest Jones offers affordable, fashionable and exciting jewellery for all tastes.

Pandora‘s designers seek to inspire and be inspired by all women interested in creating their own style and telling their own unique story. Pandora believes that a piece of jewellery is a woman’s signature. As a result they have created a large selection of matching jewellery in both gold and silver, so women can match their mood and style, whether it is romantic and dreamy, casual jeans with a touch of elegance or an evening gown and high heels.

The new collection from Ernest Jones makes creating a Pandora charm bracelet or necklace easy. Customers simply choose which length and material they would like from a range of 14ct gold or silver chains with lengths of 19cm to 45cm, providing a variety of uses as either necklaces or bracelets. Once the chain is chosen Pandora also offer a wide range of clasps and safety chains to choose from.

Next customers choose the beads that they want. With a wide selection ranging from simple beads to skulls, brightly coloured charms, silver, gold, Swarovksi crystal, birthstones, a beautifully decorated cake for a child’s first birthday, a plump heart for a girlfriend or boyfriend, a suitcase for an exotic holiday, the Pandora charm and bead collection has something for every occasion.

Pandora jewellery was founded by Per and Winnie Enevoldsen in Copenhagen, Denmark. Starting out as a small jewellers shop, the couple travelled to Thailand to source their jewellery, and become so popular that they switched to wholesale supply and opened their own factory in Japan to maintain control over their designs. The designers Lone Frandsen and Lisbeth Larsen were hired and Pandora began focusing on creating the unique and fun range that is now sold all over the world and is this year’s must have fashion accessory.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

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