Conshohocken, PA, 2016-Oct-11 — /EPR Retail News/ — IKEA is introducing PÅTÅR, the new IKEA coffee range which is both UTZ certified and EU organic. PÅTÅR coffee is part of the IKEA food initiative which ensures its food ingredients are from responsible and sustainable sources; this means that the farmers and workers who produce PÅTÅR aim to protect the environment and have good labor conditions. PÅTÅR offers five different coffee products that are available in the Swedish Food Market and are also served in IKEA restaurants and IKEA Bistros. Customers can feel good about all PÅTÅR coffee products because they are responsibly sourced, are high quality, are affordably priced and offer great taste.
About IKEA and Coffee:
Coffee is one of the most valuable commodities in the world. It provides livelihoods for approximately 25 million farmers in Central America, Africa and Asia. IKEA serves over 100 million cups of coffee every year – which corresponds roughly to one cup of coffee for every person involved in the coffee industry globally.
Since 2008, all coffee at IKEA has been UTZ certified. The UTZ program includes farmers who generally gain higher coffee yields, have better incomes and better living conditions, and are concerned about protecting the environment. The organic farming methods that are used prohibit the use of synthetic fertilizers and pesticides. These methods also secure good care of natural resources such as water, soil and air, and that the organic agricultural practices support biodiversity on farms and reduce climate impact.
“At IKEA, we decided to go “all in” for sustainable coffee and build on the UTZ certification by developing a coffee range that follows the EU organic certification standards. I’m really happy we can now offer our customers this combination of UTZ and organic throughout our coffee range,” stated Jacqueline Macalister, Health & Sustainability Manager IKEA Food Services.
“The IKEA commitment to UTZ certification and organic coffee is an inspiring example of how different certification schemes can complement and support each other, and jointly strengthen a company’s road towards sustainability. We are proud to work together with companies like IKEA; it is because of them we are able to make a difference for an increasing number of coffee producers ultimately making sustainable farming the norm”, said Han de Groot, Executive Director of UTZ.
By choosing UTZ-certified and organic coffee, IKEA is supporting small-scale coffee producers, such as ones in Central and South America. There, the beans – 100% Arabica – used for the new coffee range PÅTÅR are hand-picked, delivering a high quality product. To underline the Swedish heritage of IKEA, the taste profiles for PÅTÅR are inspired by Scandinavian coffee preferences; a full aroma with notes of fruits and chocolate.
IKEA coffee is fully traceable. Customers can easily check the origin of their IKEA coffee online, using the UTZ/IKEA online tracer www.utz.org/IKEA.
PÅTÅR coffee is a natural part of the new IKEA Food direction which aims to offer a wider range of healthy and sustainable food choices. It follows the introduction of Veggie balls in April 2015, and the September 2016 commitment to source ASC or MSC certified seafood. With over 380 IKEA restaurants in 48 markets, IKEA sees its global reach as an opportunity to make a positive difference for people and the planet.
Note to editors
UTZ is an internationally recognized certification scheme with a vision to create a world where sustainable farming is the norm. Today, UTZ is the largest certification programme for coffee and cocoa; more than 445,000 coffee farmers and workers benefit from the UTZ programme. Other UTZ certification schemes are (herbal) tea, rooibos and hazelnuts. More on www.utz.org
Organic, according to EU standards. Farmers, processors, importers and retailers must follow strict EU rules in order to use the EU organic logo.
PÅTÅR, new UTZ certified and EU organic coffee range, available in the IKEA Swedish Food Market:
PÅTÅR signature coffee, beans, 250g: A medium-dark coffee with a good body, a fruity acidity and notes of cocoa in the aftertaste for a typically Scandinavian coffee experience.
PÅTÅR espresso coffee, beans, 250g: A rich and intense dark coffee with notes of sweet fruits.
PÅTÅR filter coffee, medium roast, 500g: A well-balanced, elegant coffee with a nice acidity and a medium body and notes of fruit in the lingering aftertaste.
PÅTÅR filter coffee, dark roast, 500g: An intense medium to full body coffee with notes of dark chocolate in the lingering aftertaste.
PÅTÅR espresso coffee, 250g: A rich and intense dark coffee with notes of sweet fruits.
About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 340 IKEA Group stores in 28 countries, and 40 franchises. There are 42 IKEA stores in the US. In FY 16, IKEA Group had 783 million visitors to the stores and 2.1 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog
Mona Astra Liss
IKEA Corporate PR Director
610.834.0180, ext. 5852.