Kantar Retail and SMI to present eye tracking virtual shopping experience at Path to Purchase Expo in Chicago, September 20-22

Boston, MA and Teltrow, Germany, 2016-Sep-16 — /EPR Retail News/ — Kantar Retail, the global retail and shopper specialist, has teamed up with innovators in eye tracking SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides precise shopper data in a fully controlled environment. The technology, which utilizes the top-selling Samsung Gear VR head-mounted […]