PetSmart expands patriotic-themed services in honor of National Military Appreciation Month in May and upcoming patriotic holidays

$1 from Each Patriotic Top DogSM Package and Other Select Services Will Benefit Canine Companions for Independence’s Wounded Veterans Initiative

PHOENIX, 2016-May-25 — /EPR Retail News/ — In honor of National Military Appreciation Month in May and upcoming patriotic holidays, PetSmart has expanded its patriotic-themed services aimed at honoring the service and sacrifice made by the nation’s men and women in the military. Now through July 4, 2016, $1 from every Patriotic Top Dog Package and other select grooming, PetsHotel® and training purchases will go to the nonprofit Canine Companions for Independence®. Over the past two years, PetSmart and its customers have donated more than $250,000 to Canine Companions through this philanthropic program.

“Since the launch of our collaboration two years ago, Canine Companions for Independence has placed personal assistance dogs with 44 veterans and helped to get an additional 81 veterans on the path to having a dog,” said Joanna Zucker, VP of Services for PetSmart. “These patriotic services, and the proceeds that are donated to Canine Companions through shopper purchases, are just one way that PetSmart is able to say thank you to the brave men and women in our military.”

$1 from the sale of each patriotic package will go toward the Canine Companions for Independence’s Wounded Veterans Initiative. The philanthropic patriotic services* are available in-store now through July 4, 2016 and include:

  • Patriotic Top Dog and Select Grooming Services: Choose from select PetSmart grooming packages that include an assortment of patriotic add-ons, including patriotic bandanas and collar charms, as well as a red (cherry), white (coconut) and blue (blueberry) signature scent.
  • Yellow Ribbon Pet Expressions**: Show patriotic support with a washable yellow ribbon stencil.
  • Treat Time at PetsHotel and Doggie Day Camp:
    • Dog-friendly ice cream with crunchy biscuit topping
    • Snack KONG (PetsHotel offering only): a fun KONG toy stuffed with tasty filling
  • Pet Training: Pet parents can choose any six week pet training class

PetSmart for Patriots is a joint endeavor between PetSmart and CanineCompanions for Independence, in support of Canine Companions’ Wounded Veterans Initiative to help partner assistance dogs with the military veterans who need them. Since 1992, Canine Companions has placed 144 dogs with military veterans, with the number of dogs placed tripling since 2008. Many of those dogs are with men and women who served in Iraq and Afghanistan and returned with spinal cord injuries, limb amputations or deafness. PetSmart’s support also helps to raise awareness of service dogs among veterans and other pet parents. Veterans can visit any PetSmart store and learn about Canine Companions and what they need to do to get their own service dog.

*All services are subject to availability.
** Not available in SC, Boulder, CO & select cities in CA. Colors may vary by salon. Available to puppies 12 weeks and older.

About Canine Companions for Independence
Canine Companions for Independence provides highly trained assistance dogs to children, adults and veterans with disabilities. Established in 1975, Canine Companions has six training centers across the country, including CA, FL, OH, NY and TX. Canine Companions is recognized worldwide for the excellence of its dogs, and the quality and longevity of the matches it makes between dogs and people. There is no charge for the dog, its training and ongoing follow-up services. For more information, call 1-800-572-BARK or visit

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, and operate approximately 1,450 pet stores in the United States, Canada and Puerto Rico and approximately 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store.

Our portfolio of digital resources for pet parents – including and – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives – we live it.

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Danielle Bickelmann
Golin for PetSmart

PetSmart Media Line