SSP and Paul Hollywood to create brand new coffee and bakery concept at London’s Euston station

SSP and Paul Hollywood to create brand new coffee and bakery concept at London’s Euston station

LONDON, 2017-Sep-06 — /EPR Retail News/ — SSP, a leading operator of food and beverage outlets in travel locations worldwide, has teamed up with renowned baker and star of Great British Bake Off Paul Hollywood to create a brand new coffee and bakery concept at London’s Euston station. KNEAD by Paul Hollywood will welcome its first customers at the end of September.

The creation of KNEAD is an extension of Paul’s deep passion for baking. From his early beginnings working in his father’s bakery to his fame as a judge on one of the nation’s favourite television shows, Paul has loved and championed baking for as long as he can remember.

KNEAD will be a welcome addition to the food on the go scene in Euston. KNEAD will open every day for breakfast serving hand crafted barista coffee, Paul’s breakfast favourites such as the bacon butty “just like mum makes”, through to lunchtime where the menu focuses on great British classics such hearty handmade pies, mash and gravy, sausage rolls (sold by the inch), deli sandwiches, and it wouldn’t be Paul Hollywood without a selection delicious freshly baked pastries and cakes. The store has been designed with all occasions in mind and boasts indoor seating, mobile charging points and access to Euston station’s free wifi, perfect for customers on the go or for those with time to spare.

Adding to the atmosphere, customers will be able to watch their food being prepared and cooked live in the open plan kitchen, and will be able to choose exactly which freshly baked roll or piece of crispy bacon they’d like in their sandwich.

Speaking about KNEAD Paul Hollywood, said; “KNEAD has been a project I’ve been working on for some time, and I can’t wait for you to come and experience what we have created. We have worked really hard to give our customers something different, making sure we use the best possible ingredients and give customers the greatest service. Just wait until you taste the difference in my bacon butties and sausage rolls!”

Simon Smith, CEO of SSP UK said: “We are delighted to be working with one of the country’s most celebrated and recognised bakers to bring a concept that’s new and exciting to the people who travel through or live and work in and around Euston.”

Hamish Kiernan, Commercial Director of Retail at Network Rail Property, said: “The fact that Paul Hollywood has chosen Euston station as the site of the very first KNEAD is an indication of our stations’ excellent reputation.

“Network Rail stations have already established themselves as destinations in their own right and our retail offer means more people are coming to our stations to shop, meet and eat.  KNEAD makes an exciting addition to Euston that we hope our customers and passengers will enjoy.”

For more information and exciting announcements coming soon, please visit:

SOURCE: SSP Group Plc.

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Debenhams announces 170% sales increase in Kitchen Aids this September as Great British Bake Off get Brits inspired to baking once again

London, 2016-Sep-20 — /EPR Retail News/ — There is no ‘soggy bottom’ on sales of cook and bakeware at Debenhams this September – the return of the top-rating show, Great British Bake Off has fuelled a 170% sales increase in Kitchenaid’s as the British public get inspired to get baking once again.

Whilst presenters Mel and Sue have voted ‘not to follow the dough’ with the planned channel change for the show, the British public can’t get enough of the baking bug.  Kitchen scale sales are up 20% and baking gadgets including pastry brushes, whisks and spatulas are up 30%.  Whilst increases in ‘baking from scratch’ utensils are gaining favour, it is the sleek designed labour-saving kitchen gadgets which is creating the cherry on top of the store and online sales.

Director of Homes, Steve Lightfoot says, “The influence of Great British Bake Off is amazing – as soon as Paul Hollywood and Mary Berry entered the kitchen product was flying off the shelves.  Customers have definitely got the baking bug and are kitting out their kitchens with the latest gadgets.”

Popularity of the show is also evident in licensed goods.  Debenhams’ exclusive The Great British Bake Off kitchen range is also experiencing a halo effect.  The range is selling twice as fast as other gift food ranges with the hero product being the Star Baker apron.

The range which includes mugs, cake stand, timers, cake tins, tea pot with tea cup and fridge magnets with prices ranging from £7 to £15 is literally selling like hot cakes across all stores.

About Debenhams
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear. It holds the number two market position in premium health and beauty.

Debenhams has been investing in British design for 21 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen, Giles Deacon, Aliza Reger, John Rocha, Ashley Thomas and Matthew Williamson.

For further information:
Christine Morgan Director of PR Manager
Tel: 0203 549 6420

Source: Debenhams