CBRE celebrates successful client outcomes with “Client Advantage” advertising program

Ads Highlight Client Success Stories

Los Angeles, 2017-Apr-20 — /EPR Retail News/ — CBRE has launched “Client Advantage”, a digital, social and print advertising program which celebrates successful client outcomes. The ads will be featured in outlets around the world including the Financial Times, Les Echos, GlobeSt, Real Estate Alert and The Commercial Observer.

The case-study-focused campaign features stories of how CBRE professionals collaborate to create advantages for leading companies such as Jaguar Range Rover, Sprint and Alibaba as well as iconic properties including Hollywood’s Rodeo Drive, The Tower of London and Shanghai Tower.

“This campaign continues the trajectory of our brand strategy by celebrating our clients’ successes, our people, and our relentless focus on delivering distinct advantages for everyone we serve,” said Paul Suchman, Global Chief Marketing Officer, CBRE. “Our clients are at the heart of everything we do, and the stories we are telling through this new work stand as tangible evidence of that commitment.”

The campaign also features in-depth client case studies supported by informative videos, which are showcased in a special section of the company’s website at CBRE.com.

About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

SOURCE: CBRE Group, Inc.

MEDIA CONTACT:

Robert McGrath
212.984.8267
robert.mcgrath@cbre.com

 

CBRE announces Bangladeshi Moin Ahmed as the winner of Urban Photographer of the Year competition

Los Angeles, 2017-Feb-24 — /EPR Retail News/ — Moin Ahmed, from Bangladesh, has been named as the winner of CBRE Group, Inc.’s Urban Photographer of the Year competition. Mr. Ahmed’s image, “The Man’s Stare,” captures the entrancing visage of a train rider during a rainy day in Dhaka, Bangladesh. With more than 29,000 entries from 111 countries, the competition’s 10th year was its largest.

Regional winners were also named. The Americas prize was awarded to Conner Schuh from the United States for his entry, “Golden Hour on Tower Bridge,” depicting a young skateboarder gliding across the Tower Bridge in Sacramento, USA. The EMEA prize was awarded to Pedro Luis Ajuriaguerra Saiz from Spain for his entry, “The Block,” a photograph that gives a captivating insight into daily life at an apartment complex located in Bilbao, Spain. The Asia Pacific prize went to K. M. Asad from Bangladesh for his entry, “Off to Home,” a striking image of a man riding between two train cars in Dhaka, Bangladesh.

The annual competition, which offers unprecedented insight into urban life, is run by CBRE, the world’s leading commercial real estate services and investment firm. Amateur and professional photographers were challenged to capture moments of connectivity across the daily urban life through the brief, “Cities of Connections: People, Places, Perspectives.”

Martin Samworth, Chief Executive Officer, Europe, Middle East, and Africa (EMEA), CBRE, said, “Every year, the competition gives us a fascinating look into our ever-changing urban environments, with 2016 being no exception. I would like to thank everyone who has contributed to what has been a record year for this global competition.”

The top prize is a special photography trip to a destination of the winner’s choice for themselves and a friend. Regional winners will receive photography drones.

Paul Suchman, CBRE’s Global Chief Marketing Officer, says, “The competition continues to serve as a source of inspiration and creativity, celebrating the richness and diversity of city life. The volume and broad range of images received this year underscores the power of our brief, “Cities of Connections,” to resonate across markets and cultures. We are humbled to have the unique opportunity to play a role in capturing and celebrating stories of the modern urban environment.”

In acknowledgment of all photographs submitted, CBRE will donate £10,000 to Plan International, CBRE’s EMEA charity partner. The donation will support the global NGO’s work in advancing children’s rights and equality for girls. CBRE has recently embarked on a new two-year project with Plan International called Safer Cities which will help create a safer living environment for thousands of girls in Nairobi, Kenya.  This new project is a natural extension of the significant work CBRE has been doing with Plan in Sierra Leone since 2014 where CBRE EMEA raised over £1 million – giving an education to a generation of children, particularly girls.

About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

MEDIA CONTACT:
Robert McGrath
Senior Director, Global Media Relations
+1 212 9848267

Source:  CBRE Group, Inc.

CBRE Group, Inc. announces the launch of its new global brand positioning – Build on Advantage

Los Angeles, 2014-12-10 — /EPR Retail News/ — CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, today announced the launch of its new global brand positioning – transforming real estate into real advantage – along with a platform to express the positioning inside and outside the company, Build on Advantage.

“With our new positioning, we have created an organizing principle for the brand that supports our core strategy of producing distinct advantages for all of our stakeholders, and have united our professionals around this aspiration,” said Bob Sulentic, CBRE’s president and chief executive officer.

CBRE has built the world’s leading commercial real estate services and investment firm through strong organic growth driven by its commitment to creating exceptional outcomes for clients, a disciplined acquisition and integration strategy, and a relentless focus on attracting and developing the industry’s best talent.

Paul Suchman, CBRE’s chief marketing officer, said the “Build on Advantage” brand positioning marshals CBRE’s collective strengths, including its industry-leading professionals, broad geographic and business line footprint, and wide-ranging expertise.

“The timing is right,” said Mr. Suchman. “Firmly established as the leader of our sector, we now set our sights on becoming recognized as a premier professional services firm across all industries. We spent much of 2014 uncovering our true strengths and differentiators and hearing from clients about why they entrust us with their real estate. The answer lies in the competitive advantage we create for our clients. Time and again— in every market, every day—CBRE turns real estate into commercial advantages that yield transformational business value. It is this insight that underpins our new brand positioning and drives our ambitions for CBRE.”

CBRE is executing the new brand positioning in its more than 350 offices globally and is launching the first phase of a global advertising campaign today. The ads will appear in business publications in the U.S., U.K., Hong Kong and Australia, and will continue through 2015. CBRE’s sector-leading global research, marketing collateral and owned-media properties, including its website and social media, will also reflect the brand positioning.

About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2013 revenue). The Company has approximately 44,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through approximately 350 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.

For Further Information:

Christy Ingle
Director, Sr
T +1 949 7258591
email

Robert Mcgrath
Director, Sr
T +1 212 9848267
email

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