Build-A-Bear Workshop details new partnership with PBS KIDS

Partnership includes video messages aired during “Curious George” and “Wild Kratts,” digital messaging and content integration during in-store events

ST. LOUIS, 2017-Aug-07 — /EPR Retail News/ — Build-A-Bear Workshop today (Aug. 3, 2017) announced official details of a new partnership with PBS KIDS. In April, Build-A-Bear kicked off a corporate sponsorship of two PBS KIDS programs, Curious George and Wild Kratts. This is the first time Build-A-Bear Workshop has underwritten national programming on PBS. The ongoing 2017 partnership is being communicated during “Curious George” and “Wild Kratts” airings through custom, 15-second video underwriting messages, developed to convey the brand benefits of Build-A-Bear and its alignment with PBS KIDS.

“Like Build-A-Bear Workshop, PBS KIDS values the advancement of creativity and imagination,” said Sharon Price John, president and chief executive officer, Build-A-Bear Workshop. “Build-A-Bear encourages children of all ages to use their inventiveness as they experience our unique process to make their own special furry friend. And now, as we approach our 20th birthday, many of our Guests who were introduced to Build-A-Bear as kids have little ones of their own—not unlike PBS.”

Suzanne Zellner, Vice President, Sponsorship Group for Public Television, added, “PBS KIDS sponsors set themselves apart from competitors by showing support of public television and aligning with its values: love of learning, STEM education, social and emotional learning, appreciation of the arts and self-expression, and more. Research shows that parents overwhelmingly view PBS KIDS as the number one educational media brand, and we are proud to partner with a trusted family brand like Build-A-Bear Workshop.”

The underwriting messages from Build-A-Bear Workshop include videos that air during episodes of “Curious George” and “Wild Kratts,” as well as digital advertising on pbskids.org and pbs.org/parents. The on-air and digital messages, which encourage creativity and imagination, will run through the end of 2017 as part of an extended sponsorship.

Build-A-Bear also plans to integrate summer- and friendship-themed content from PBS KIDS into select events at U.S. Build-A-Bear Workshop stores, including a friendship celebration weekend August 4-6 in honor of National Friendship Day. The PBS KIDS content includes activity sheets and booklets for kids as well as resources for parents to use in educating their children about friendship and empathy.

As it relates to the company’s continued commitment to television advertising as an effective communication channel, Build-A-Bear also recently unveiled a new TV commercial that features an original jingle and highlights the iconic, Make-Your-Own experience Guests can only find at Build-A-Bear Workshop. The spot is currently airing on a variety of networks that reach moms and kids; it also offers the brand an opportunity to develop inserts around seasonally relevant product stories.

For more information about Build-A-Bear Workshop, visit buildabear.com and follow the brand on FacebookTwitterYouTube and Instagram.

About Build-A-Bear
Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the Fortune 100 Best Companies to Work For® list for the ninth year in a row in 2017. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $364.2 million in fiscal 2016. For more information, visit buildabear.com.

About the Sponsorship Group for Public Television
The Sponsorship Group for Public Television represents the best sponsorships on PBS, with national program inventory from WGBH Boston and other producers of quality public television programs, across all genres. For more information on PBS sponsorship opportunities, contact the Sponsorship Group for Public Television at 800.886.9364, e-mail sgptv@wgbh.org or visit sgptv.org.

Contact:

Maria Lemakis
(314) 423-8000, ext. 5367
MariaL@buildabear.com

SOURCE: Build-A-Bear Workshop

PBS KIDS and Whole Foods Market launch new Aurora® plush animals and PlanToys® wooden toys

Arlington, VA and AUSTIN, Texas, 2016-Nov-02 — /EPR Retail News/ — PBS KIDS and Whole Foods Market’s (NASDAQ: WFM) multi-year partnership continues this holiday season with the launch of new Aurora® plush animals and PlanToys® wooden toys. Beginning today (November 1, 2016), the toy collections will be available at Whole Foods Market stores nationwide and online at shop.pbskids.org.

All net proceeds from purchases of the toys will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.

“PBS KIDS’ partnership with Whole Foods Market encourages kids to learn through play, helping us achieve our shared goal of supporting children’s development,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “With new toys that tap into kids’ innate curiosity and excitement about animals, we hope that children will learn about endangered species and their role in the environment, sparking their love of discovery and exploration.”

This year, the Aurora plush toy collection features 16 animals, including eight endangered species, such as the Maui Dolphin, Orangutan Baby and Snow Leopard. Each plush animal includes a fun fact designed to inspire children to learn about the importance of protecting wildlife.

“We are so happy to continue our partnership with PBS KIDS and to support both their mission and Whole Kids Foundation’s mission,” said Jeanne Tamayo, Global Buyer at Whole Foods Market. “We’re proud to work with a like-minded brand and to feature beautiful toys that are made ethically and sustainably.”

The PBS KIDS holiday toy collection also includes a line of sustainably manufactured wooden PlanToys®, such as a Field-to-Farmstand set and a unique Safari Animals Croquet set. PlanToys are made with natural rubber wood, organic pigment and certified formaldehyde-free E-zero glue, offering a sustainable toy option for gift givers. All 33 PBS KIDS plush and wooden toys are available for under $30.

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

Whole Foods Market and PBS KIDS to bring “Wild Kratts” inspired products to stores across the U.S.

AUSTIN, Texas , 2016-Jul-20 — /EPR Retail News/ — Whole Foods Market is partnering with PBS KIDS’ top-rated show, “Wild Kratts,” to bring series-inspired products to stores across the U.S.

Beginning this month, Whole Foods Market will offer a variety of new products, including: Wild Kratts Organic Creature Crackers, Wild Kratts Creature Power Multi-Vitamin Gummies, Wild Kratts Foaming Body Wash, Wild Kratts Bubble Bath and Wild Kratts Insulated Lunch Totes. These back-to-school products will be easily recognizable to fans and will include images of “Wild Kratts” characters Aviva, Chris, Martin—and some of their animal friends. Items in the “Wild Kratts” line will range in price from $3.99 to $9.99.

“We are very excited to be partnering with a brand like ‘Wild Kratts,’ which is dedicated to getting children excited to learn about animals and their habitats,” said Brianna Blanton, brand manager for Whole Foods Market’s store brands. “Our goal is to bring the contagious energy of this animal-centric show to our shelves for our young shoppers and their families to enjoy.”

In “Wild Kratts,” Chris and Martin Kratt travel the world on creature adventures and teach viewers about the unique animals they encounter. They explain basic physics, biology and chemistry topics while developing observation and investigation skills.

“The partnership between Wild Kratts and Whole Foods Market is a truly natural one.” Says Chris Kratt, creator, producer and co-star of Wild Kratts and co-founder of The Kratt Brothers Company. “Whole Foods Market is a leader in delivering the kind of wholesome, healthy products that can sustain any active ‘creature adventurer’ young or old!”

“Wild Kratts” is a favorite among 6- to 8-year-olds in 180 countries and is broadcast in 18 different languages. In 2016, the TV series was nominated for a Daytime Emmy Award for “Outstanding Writing in an Animated Program,” which was its fifth Emmy nomination since the show debuted in January 2011. “Wild Kratts,” produced by The Kratt Brothers Company and 9 Story Media Group, airs daily on PBS.

Contacts:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

Rite Aid Foundation’s KidCents program donates $2 million to The Fred Rogers Company to support production of Daniel Tiger’s Neighborhood on PBS KIDS

New Funding to Support Production of Award-Winning Daniel Tiger’s Neighborhood on PBS KIDS

Camp Hill, Pa, 2016-Jan-16 — /EPR Retail News/ — The Rite Aid Foundation’s KidCents program announced today a $2 million donation to The Fred Rogers Company, a non-profit company that specializes in creating quality children’s programming for public television. The donation will be used to support production of Daniel Tiger’s Neighborhood, the Emmy-nominated hit children’s series that airs daily on PBS KIDS.

In recognition of the donation, Rite Aid CEO of stores and President of Rite Aid Corporation Ken Martindale, who also serves as president of The Rite Aid Foundation, and The Fred Rogers Company President William Isler, will host a press conference at the Heinz History Center today at 10:30 a.m. Martindale and Isler will be joined by the star of Daniel Tiger’s Neighborhood, Daniel Tiger.

“The mission of The Fred Rogers Company perfectly aligns with The Rite Aid Foundation’s goal of supporting the health and wellbeing of children in the ‘neighborhoods’ we serve,” said Martindale. “A beloved part of households nationwide, every day, Daniel Tiger and his friends are teaching young viewers important life lessons and social skills, helping them grow and learn. The Rite Aid Foundation is proud to partner with The Fred Rogers Company and Daniel Tiger’s Neighborhood and join them in their efforts to promote positive childhood development in the most formative years.”

“We are so grateful to The Rite Aid Foundation for its invaluable support, which will allow us to continue to positively reach and connect with millions of young children and their families throughout the U.S.,” said Isler. “Just as The Rite Aid Foundation’s KidCents program serves communities from coast-to-coast, Daniel Tiger’s Neighborhood is a close and trusted friend to preschoolers and their moms, dads, and caregivers in communities nationwide, and we look forward to serving many more families in the years to come with the help of this generous donation.”

As part of the partnership, a special Rite Aid Foundation underwriting spot will air before and after every episode of Daniel Tiger’s Neighborhood, beginning next month. Underwriting credits will also be included on digital platforms, building awareness about The Rite Aid Foundation’s KidCents program among fans of the series.

Daniel Tiger’s Neighborhood follows the adventures of 4-year-old Daniel Tiger and uses musical strategies grounded in Fred Rogers’ landmark social-emotional curriculum. Through imagination, creativity, and music, Daniel and his friends learn the key social skills necessary for success in school and in life. The popular animated series was created by some of today’s preeminent innovators of quality children’s media. Creator Angela Santomero, from lead production partner Out of the Blue Enterprises, is co-executive producer, along with Kevin Morrison of The Fred Rogers Company and Vince Commisso of the award-winning animation studio, 9 Story Entertainment.

Daniel Tiger’s Neighborhood has garnered a host of prestigious awards, and most recently was nominated for a 2015 Daytime Emmy Award for Outstanding Writing in a Preschool Animated Program. This recognition follows a string of additional honors, including a 2015 Parents’ Choice Gold Award and 2014 Prix Jeunesse International Selection as well as the 2013 Kidscreen Award for Best Animated Series in the Preschool Category, and 2013 Cynopsis: Kids! Imagination Award for Preschool Series.

KidCents was developed by The Rite Aid Foundation to provide Rite Aid customers an opportunity to do even more to help the kids in the communities Rite Aid serves. Through KidCents, members of Rite Aid’s wellness+ with Plenti program can round up their in-store or online purchases to the nearest dollar and give their change to one of more than 300 nonprofit organizations focused on improving the health and wellbeing of children.

Since its inception in 2001, The Rite Aid Foundation has awarded nearly $21 million to non-profit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $75 million for Children’s Miracle Network Hospitals across the country since 1994.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

The Fred Rogers Company was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fred’s values and approach to other efforts in promoting children’s social, emotional and behavioral health and supporting parents, caregivers, teachers and other professionals in their work with children. The Fred Rogers Company continues to build on Fred’s legacy in innovative ways through a wide variety of media, and engaging new generations of children and families with his timeless wisdom. The company’s highly rated, award-winning children’s series include Daniel Tiger’s Neighborhood, Peg + Cat and Odd Squad. For more information, visit www.fredrogers.org.

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Contact:

Media: Ashley Flower 717-975-5718

SOURCE: Rite Aid Corp.

PBS KIDS, Whole Foods Market to offer new line of sustainable, safe and educational toys

PlanToys® to be sold in all Whole Foods Market stores; proceeds will benefit PBS KIDS

AUSTIN, Texas, 2015-11-5 — /EPR Retail News/ — This holiday season, PBS KIDS has partnered with Whole Foods Market (NASDAQ: WFM) to offer PlanToys®, a new line of sustainable, safe and educational toys.  Beginning this week, shoppers can find the PBS KIDS holiday toy collection, including PlanToys®, at Whole Foods Market stores nationwide. All toys cost less than $30.

PlanToys® uses every piece of wood—down to the shavings on the factory floor—from rubber trees that are felled past their prime. These wooden toys are assembled using certified formaldehyde-free E-zero glue in place of traditional wood glue, and do not use chemical dyes containing lead or other heavy metals. Additionally, PlanToys® sources all materials within a 40-mile radius of its factory, which runs on bioenergy.

One-hundred percent of net proceeds from the purchase of the toys in this holiday partnership will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate 1 percent of total sales, up to $25,000, to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.

“Our partnership with Whole Foods Market allows us to provide families a diverse array of resources that foster play, which is essential to a child’s learning and healthy development,” said Lesli Rotenberg, general manager of Children’s Media at PBS. “Along with PlanToys®, PBS KIDS is proud to offer holiday gift-givers a meaningful toy option that is safe, educational and fun.”

Appropriate for children ages 1 to 5, this year’s collection features a variety of classic wooden toys that encourage active play, including a camera with a kaleidoscope lens, colorful bath and water-play boats, fruit-shaped musical instruments, moving animal pull-toys and mini golf and ring toss game sets.

“Working with PBS KIDS allows us to focus on our shared brand values of supporting education and child development,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “We’re so proud to carry PlanToys® this holiday season—their modern-classic designs are unique and beautiful. Most important, their production standards are incredible. These toys are made in a way that is good for the environment – that’s great for the kids who get to play with them and for the people making them.”

In addition to finding the new line of PBS KIDS toys at Whole Foods Markets nationwide, holiday shoppers can purchase products online at shop.pbskids.org.

SOURCE: Whole Foods Market

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PBS KIDS, Whole Foods Market to offer new line of sustainable, safe and educational toys

PBS KIDS, Whole Foods Market to offer new line of sustainable, safe and educational toys

PBS KIDS and Whole Foods Market teamed up for new line of back-to-school products available exclusively at Whole Foods Market stores this July and August

Proceeds from school supplies like backpacks and notebooks to support children’s learning, nutrition and healthy development

ARLINGTON, Va., 2015-7-13 — /EPR Retail News/ — PBS KIDS and Whole Foods Market (NASDAQ: WFM) have teamed up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores this July and August. The two mission-driven brands announced today a broad offering of school supplies, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes.

One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation™, an organization dedicated to improving children’s nutrition and wellness. In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope™ initiative.

“PBS KIDS and Whole Foods Market share a commitment to the healthy development of children and families,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. “Proceeds from the new PBS KIDS back-to-school line will help support PBS KIDS’ mission: to open worlds of possibilities for all children through engaging media content.”

In addition to Esperos’ line of PBS KIDS organic cotton canvas items, Whole Foods Market will debut a line of PBS KIDS reusable food keepers from Lunchskins—perfect for sandwiches, snacks, or fruit. Lunchskins is committed to reducing the amount of plastic waste produced every year, as each one of the brand’s reusable bags can replace 500 plastic bags. The grocer will also carry PBS KIDS notebooks and folders for school and play from Mudpuppy, which supports children’s education throughout the year, including a multi-year partnership to support PBS KIDS, as well as other school programs.

“Whole Foods Market’s partnership with PBS KIDS continues to raise the bar for quality children’s products and offers alternatives to what’s commonly found in the marketplace,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “By working with suppliers like Esperos, Lunchskins and Mudpuppy, kids can get school supplies that truly do more—proceeds from every product support children’s education through PBS KIDS and healthy-eating education through Whole Kids Foundation—plus, each product is either reusable or made with recycled or organic materials.”

To further prepare young children for back to school season, exclusive Daniel Tiger’s Neighborhood content, including clips from the TV series, printable learning activities and family-friendly recipes, will be available for free at wholefoodsmarket.com.

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PBS KIDS and Whole Foods Market teamed up for new line of back-to-school products available exclusively at Whole Foods Market stores this July and August

PBS KIDS and Whole Foods Market teamed up for new line of back-to-school products available exclusively at Whole Foods Market stores this July and August

PBS KIDS and Whole Foods Market partner to bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season

Proceeds from toy sales will directly support the development of children’s educational media and Whole Kids Foundation

AUSTIN, Texas, 2014-10-31— /EPR Retail News/ — PBS KIDS and Whole Foods Market (NASDAQ: WFM) announced a partnership today that will bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season. Starting this week, gift givers can find the PBS KIDS toy line, including classic wooden toys and soft plush animals, at Whole Foods Markets nationwide in the retailer’s Whole Body department.

PBS KIDS’ new line of products is designed to inspire creative curiosity, while supporting the development of healthy, happy kids. One-hundred percent of PBS KIDS’ net proceeds will benefit the media brand’s mission of empowering children through knowledge, critical thinking and imagination, while Whole Foods Market will donate one percent of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness.

“We are excited to work with Whole Foods Market on a program that fosters our shared commitment to education and child development, while giving holiday shoppers an opportunity to give a more meaningful type of gift this holiday season,” said Lesli Rotenberg, general manager, children’s programming, PBS. “Open-ended play is an integral part of a young child’s development, and the new PBS KIDS toy line provides children with the opportunity to explore and learn in a safe and fun way.”

Appropriate for young children ages six months to three years, the PBS KIDS toy line features: race cars made from recycled milk bottles; colorful, wooden vehicles assembled by hand from local wood in Vermont; shape sorters (recently named a National Parenting Publications Awards (NAPPA) silver award winner) and stackers that inspire a love for fruits and veggies; super soft plush animals made with phthalate- and PVC-free materials; and organic t-shirts and infant onesies with vintage designs.

Each item in the PBS KIDS toy line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials. Many of the toys are produced in the USA from sustainable materials, responsibly harvested from local communities.

“PBS KIDS is known for creating fun, educational content that encourages kids to learn by exploring the world around them,” said Jeanne Tamayo, Whole Foods Market’s global lifestyle buyer. “And that’s the exact goal behind this new line of toys — to help our shoppers find new, exciting ways to teach their children through play. Whole Foods Market is proud to offer these toys to families exclusively this holiday season.”

In addition to finding the new line of PBS KIDS toys at Whole Foods Markets nationwide, consumers can purchase products online at shop.pbskids.org.

EXPERTS
Jeanne Tamayo

Global Lifestyle Buyer

Jeanne has a wealth of knowledge about beauty and lifestyle, and oversees the purchasing of lifestyle items for the department.

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PBS KIDS and Whole Foods Market partner to bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season

PBS KIDS and Whole Foods Market partner to bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season