Peapod introduces easier way to enjoy fresh and local seasonal produce by offering Peapod Local Farm Box

Teaming with FarmLogix, Peapod adds even more selection to make savoring local summer produce easier than ever

QUINCY, MA, 2015-8-3— /EPR Retail News/ — Peapod.com, the country’s leading online grocer, is making it even easier to enjoy fresh and local seasonal produce by offering a new Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, DC , Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart. Developed in partnership with Farmlogix, a company that connects local farmers to businesses, Peapod’s Local Farm Box is a convenient alternative to committing to a season-long Community Sustainable Agriculture (CSA) farm share. At $34.99 a box, the Peapod Local Farm Box is a low-cost and flexible way for consumers to support local farmers while enjoying the convenience of home delivery.

Peapod customers will be able to order Peapod’s Farm Box beginning in late June or early July depending on location. Each box will contain five unique items from local farms, with approximately 10 – 14 pounds of produce per box. Items included will vary weekly depending on the farmers’ harvest and Peapod customers can view what’s included in each week’s box, along with recipes and a feature on the source farmers, when placing their orders.

“We know our customers love supporting local farms and enjoying the best, fresh produce in season, which is why we’re so excited to introduce the Local Farm Box,” said Peg Merzbacher, vice president of regional marketing for Peapod. “It’s easy to add the Farm Box to your grocery order and have it delivered along with your favorite national and store brands.”

Peapod’s Local Farm Box is one of many innovative offerings from the leading online grocer to meet the evolving needs of the modern grocery shopper. Peapod also recently released a refreshed mobile application to make shopping easier than ever, including Order Genius, an intuitive technology that can predict a customer’s order based on purchases made on Peapod.com and at Stop & Shopand Giant stores. To learn more about Peapod, visit www.Peapod.com or the brand’s social media channels @PeapodDelivers.

About Peapod
Peapod – an Ahold USA company – is the country’s leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 30 million grocery orders. Customers can order online or on Peapod’s free mobile app for delivery to homes and workplaces or pick-up at many convenient locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail service@peapod.com or visit www.peapod.com.

Contact:
Peg Merzbacher
(617) 770-6259
Peg.merzbacher@ahold.com

Lindsay Durr
(617) 585-5782
ldurr@360pr.com

Peapod by Stop & Shop donates $10,000 on its drivers’ behalf to food banks in Connecticut, Massachusetts and Rhode Island

Quincy, MA, 2015-4-2 — /EPR Retail News/ — With the arrival of spring, residents in the Northeast are breathing a collective sigh of relief, happy to bid farewell to one of the most trying winters on record. To recognize the outstanding efforts of its drivers who have been on the frontlines of Mother Nature’s fury, Peapod by Stop & Shop is donating $10,000 on its drivers’ behalf to food banks in Connecticut, Massachusetts, and Rhode Island.

“Like our team, we know food banks were stretched to their limits during the brutal winter months,” said Peg Merzbacher, Vice President of Regional Marketing for Peapod. From a record-setting 108.6 inches of snow in Boston to downright nasty temperatures across the Eastern seaboard, this was by far the most challenging winter for Peapod’s business which revolves around timely delivery to both homes and businesses.”

“Of course we had to make tough calls to suspend deliveries during some of the bigger storms, but our drivers gave 110% to keep service as reliable as possible under these circumstances,” continued Merzbacher. “To express our gratitude, and support the food banks in the communities where our drivers live and work – many of which also felt the results of the harsh winter weather – we’re making a donation to three area food banks on our drivers’ behalf.”

Recipient food banks include The Greater Boston Food Bank, the Connecticut Food Bank and Rhode Island Community Food Bank. “For every $1 donated, The Greater Boston Food Bank can provide three healthy meals to those in need. Peapod’s donation will provide nearly 10,000 nutritious meals to those we serve. As residents of eastern Massachusetts recover from a trying winter, this is greatly appreciated,” said Courtney Johanson, Director of Marketing Communications for The Greater Boston Food Bank.

Peapod by Stop & Shop is also asking its customers to show their appreciation for drivers’ efforts by nominating their delivery person for a Peapod Pros on the Road Facebook shout-out. “Each month we salute a driver that has gone above and beyond, and we know there are many to be recognized,” explained Merzbacher. “It’s a small thing, but it means a lot to the recipients.”

Fans can nominate their drivers and share any outstanding stories of winter efforts on the Peapod Facebook wall, Facebook.com/PeapodDelivers.

About Peapod
Peapod – an Ahold USA company – is the country’s leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 30 million grocery orders. Customers can order online or on Peapod’s free mobile app for delivery to homes and workplaces or pick-up at many convenient locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail service@peapod.com or visit www.peapod.com.

Contacts:
Peg Merzbacher
617-770-6259
peg.merzbacher@ahold.com

Jessica Becker
617.585.5776
jbecker@360pr.com