IKEA launches new in-store play experiences and events; 2017 SAGOSKATT soft toy sales to benefit Save the Children

CONSHOHOCKEN, PA, 2017-Nov-04 — /EPR Retail News/ — A new global Play Report, released today (November 2, 2017) by IKEA, finds that people around the world believe play is undervalued in modern day life. That’s why IKEA and the IKEA Foundation are putting play at the heart of this year’s Let’s Play for Change campaign and encouraging everyone to play more for a better everyday life. IKEA stores around the world will launch new in-store play experiences and events starting this fall*. Additionally, IKEA and IKEA Foundation will support important children’s efforts around the world. The IKEA Foundation will provide a grant to Handicap International, Save the Children, Special Olympics, Room to Read, UNICEF and War Child. In the U.S., 100% of the proceeds from 2017 SAGOSKATT soft toy collection will be donated to Save the Children for their U.S. Hurricane Relief Efforts.

Building a Global Movement Around Play: IKEA Foundation Supports Children’s Right to Play Around the World

This is the second year of the IKEA Let’s Play for Change campaign – a good cause campaign supporting children’s right to play. The IKEA Foundation realizes that many children around the world lack safe spaces to play and develop. By granting $53 (Є45) million to Handicap International, Save the Children, Special Olympics, Room to Read, UNICEF and War Child, the IKEA Foundation wants to help some of the world’s most vulnerable children play safely and develop to their full potential.

“Every child has the right to play. Stimulation through play is a critical part of a young child’s brain development and emotional wellbeing,” said Per Heggenes, CEO at the IKEA Foundation. “Sadly, there are too many places around the world where devastating circumstances prevent children from simply being ‘kids’. Through the Let’s Play for Change campaign, we want to alleviate challenges to play and development in some of the world’s most vulnerable communities, while helping build a global movement around play.”

Playing with Purpose: In the U.S., Every SAGOSKATT Soft Toy Purchase will Support Save the Children’s U.S. Hurricane Relief Efforts

U.S. consumers who want to get involved in the campaign and make a direct impact in children’s lives can do so with every purchase from the 2017 SAGOSKATT soft toy collection* – a series of wonderfully imaginative plush toys designed by kids for kids. As part of the Let’s Play for Change campaign, 100% of IKEA U.S. proceeds from 2017 SAGOSKATT collection will be donated to Save the Children. Specifically, proceeds will go toward Save the Children’s hurricane relief efforts in areas of Texas, Florida and Puerto Rico devastated by Hurricanes Harvey, Irma and Maria. Funds will be used to help children and their families rebound and build their resilience following these natural disasters and will support child care centers and early education programs in their rebuilding efforts to enable them to support affected communities.

“Save the Children is very grateful to be the beneficiary of the 2017 SAGOSKATT soft toy sales from IKEA stores across the United States,” said Carolyn Miles, President & CEO, Save the Children. “We have been working to meet the unique needs of children in times of emergency and crisis for nearly 100 years, and we understand how important it is for children to have the chance to play when disaster strikes. We applaud IKEA for its commitment to promoting play for all children – here in the U.S. and around the world.”

Playing at IKEA: IKEA Stores to Host In-Store Play Experiences and Global Play Date

To celebrate the importance of play in our everyday lives, IKEA is incorporating playful experiences at stores worldwide** through interactive games and activities throughout stores during the Let’s Play for Change campaign. These play experiences will be available at all IKEA U.S. stores between November 9 and December 24, 2017.

Additionally, on November 20, 2017 – in honor of Universal Children’s Day and children’s right to play – IKEA stores around the world will host a global play date, inviting everyone to enjoy a variety of in-store activities, games and offerings geared towards the most important people in the world: children. IKEA U.S. stores will offer 50% off all soft toys*** – including the 2017 SAGOSKATT collection – from November 18 to 20, 2017.

Not Just for Kids: New IKEA 2017 Play Report Underscores Importance of Play for Adults, Too

The IKEA 2017 Play Report, released today, focuses on the universal benefits of play for both adults and children, as well as the major barriers that prevent many adults from playing at all. The Play Report also uncovered key trends shaping the future of play, which IKEA hopes will inform new products and solutions for more playful, joyful lives. Among several key trends identified are:

•Return to Retro: As technology becomes more pervasive, people rebel by turning to and celebrating nostalgic games from their childhood. From old board games to the Game Boy, there is a desire to keep play simple.•Multi-Sensory Play: The rise of more immersive and intense experiences that engage multiple senses at once.•Blurring of Boundaries: As lives become increasingly fast-paced, play will begin to enter all aspects of people’s lives. From the workplace to the gym, people will look to play in traditionally non-playful spaces.“At IKEA, we know good things happen if everyone – children and adults alike! – said ‘yes’ to playing a bit more. Play fuels our development, makes us more creative, teaches us to work together and sparks curiosity,” said Maria Thörn, Range Manager, IKEA of Sweden. “Our research has strengthened our belief that play is critical for a better everyday life at home. Now, we’re applying our findings to help enable more playful everyday lives.”

For consumers: To learn more about the IKEA ‘Let’s Play for Change’ Campaign, U.S. consumers can visit http://www.ikea.com/ms/en_US/this-is-ikea/people-and-planet/people-and-communities/#good-cause-campaign

For press: To view or download press materials, including the full IKEA Play Report 2017, the SAGOSKATT press kit and other Let’s Play for Change assets, please visit: INSERT LINK. To learn more about the beneficiary partners of Let’s Play for Change campaign, and how the campaign’s funds will be used to support children’s right to play, please visit https://www.ikeafoundation.org/campaigns/lets-play/

DISCLAIMERS:
*SAGOSKATT will not be available at new IKEA Jacksonville and IKEA Grand Prairie stores opening this fall/winter.

**Timing of play experiences varies by country. Play experiences will be available at IKEA U.S. stores between November 9 and December 24, 2017. Note: New IKEA Jacksonville and IKEA Grand Prairie stores will not have in-store play experiences. To learn about the availability of in-store play activities in other countries, contact local IKEA stores.

***While supplies last.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 390 IKEA stores in 48 countries, including 45 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

About IKEA Foundation
The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. The IKEA Foundation aims to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income, while helping these communities fight and cope with climate change.Learn more at http://www.ikeafoundation.org and www.facebook.com/IKEAfoundation

About Save the ChildrenSave the Children gives children in the United States and around the world a health start, the opportunity to learn and protection from harm. We invest in childhood – every day, in times of crisis and for our future. Follow us on Twitter and Facebook.

Contact:

Kathy Boerner
646-935-3914
Kathy.Boerner@Ketchum.com

Source: IKEA

UNHCR turns on new solar plant in Jordan’s Azraq refugee camp funded by IKEA Foundation

Azraq, 2017-May-18 — /EPR Retail News/ — The UN Refugee Agency, UNHCR, switched on today (17 May 2017) the newly constructed solar plant in Jordan’s Azraq refugee camp. Funded by the IKEA Foundation’s Brighter Lives for Refugees campaign, the solar farm has brought power to a population that lived for two years without electricity and will contribute to the Jordan national energy strategy to achieve a green economy by 2020.

The 2-megawatt solar photovoltaic (PV) plant provides electricity to 20,000 Syrian refugees living in almost 5,000 shelters in Azraq camp, covering the energy needs of the two villages connected to the national grid. Each family can now connect a fridge, a TV, a fan, have light inside the shelter and charge their phones, which is critical for refugees to keep in contact with their relatives abroad.

Azraq camp opened its doors in April 2014 and is located in a desert area in northern Jordan, with hot summers and harsh winters. The lack of electricity has been one of the main challenges faced by its residents, making daily activities difficult, such as cooking, washing the clothes, studying or walking safely to the washroom at night, especially for women and children.

The introduction of electricity will help address these challenges and significantly improve the well-being of Azraq residents. For the last two years, refugees have been living with the sole support of solar lanterns distributed on their arrival and 476 solar street lights installed in one of the villages, both funded by the IKEA Foundation.

The Azraq’s solar farm is the first solar plant built in a refugee setting in the world. In Jordan, where the cost of electricity is high, the solar plant will allow UNHCR to provide electricity to Azraq camp residents free of cost, savings that will be invested in other needed assistance.

The solar farm will result in immediate savings of US$ 1.5 million per year and it will reduce CO2 emissions by 2,370 tons per year. Once the solar plant is upgraded from 2 to 5 Megawatts and operating at full capacity, it will produce three times these savings and reduction in CO2 emissions and cover all of Azraq’s energy needs. Connected to the national grid, any extra electricity generated will be sent back free of cost, supporting the host community energy needs.

The construction of the Azraq solar plant has also meant an income opportunity to over 50 refugees who have been trained and employed to help build the solar farm under the supervision of the Jordanian solar company Mustakbal, which led the works on site. Part of these refugees will be also in charge of the maintenance works in the future.

“Today marks a milestone. Lighting up the camp is not only a symbolic achievement; it provides a safer environment for all camp residents, opens up livelihoods opportunities, and gives children the chance to study after dark. Above all, it allows all residents of the camps to lead more dignified lives,” said Kelly T. Clements, UNHCR Deputy High Commissioner. “Once again the partnership between IKEA Foundation and UNHCR has shown how we can embrace new technologies, innovation and humanity while helping refugees.”

The solar plant, which cost 8.75 million euros, has been entirely funded by the IKEA Foundation through the Brighter Lives for Refugees campaign that raised 30.8 million euro for UNHCR projects. For each LED light-bulb sold during the campaign period, the IKEA Foundation donated 1 euro to UNHCR to bring renewable energy and education to refugees.

“The world’s first solar farm in a refugee camp signals a paradigm shift in how the humanitarian sector supports displaced populations. UNHCR Jordan will save millions of dollars, while reducing carbon emissions and improving living conditions for some of the world’s most vulnerable children and families”, said Per Heggenes, CEO of the IKEA Foundation. “We are very grateful to everyone involved—especially the IKEA customers and co-workers who took part in the Brighter Lives for Refugees campaign, the UNHCR, the Jordanian government, EDCO, and most of all, the Syrian and Jordanian people who made this project a reality”, he concluded.

Providing renewable energy sources to refugees and their host communities is one of the priorities for UNHCR globally. Innovative partnerships such us the one with IKEA Foundation help UNHCR find forward looking and sustainable solutions for the refugee community.

For more information please contact:

[ENG] Olga Sarrado Mur
UNHCR External Relations
sarrado@unhcr.org
962 79 761 7799

[ARA] Mohammad Hawari
UNHCR External Relations
hawari@unhcr.org,
+962 79 895 6781

Radu Dumitraşcu
Communications Manager
IKEA Foundation
radu.dumitrascu@ikeafoundation.org
+31 6 556 98 570<

Source: IKEA

IKEA launches ‘Let’s Play for Change’ campaign to support children’s right to play and develop

Conshohocken, PA, 2016-Nov-21 — /EPR Retail News/ — The IKEA ‘Let’s Play for Change’ campaign, which runs November 20th – December 24th, is a new IKEA good cause campaign to support children’s development and learning, through participation in sports and play. During this campaign, for every children’s soft toy, book and or small play furniture item sold, the IKEA Foundation will make a donation of $1.10* (€1 EUR) to support children’s right to play and develop in some of the world’s most vulnerable communities. The IKEA Foundation’s partners in this campaign are Handicap International Federation, Room to Read, Save the Children, Special Olympics, UNICEF and War Child. The programs supported by the campaign focus on children affected by disabilities, the Syrian conflict, unsafe migration, and poverty.

The UN Convention on the Rights of the Children states that every child should have the right to play. Sadly not every child enjoys this right. Millions of children are on the move, making them vulnerable to discrimination, violence, abuse and exploitation, according to a play insights document released by IKEA Foundation today. The insights also revealed that children with disabilities are often the most likely to be excluded from play and learning activities.

“Many children around the world lack safe spaces to play. War and disasters are forcing more children than ever before to flee their homes and make difficult and dangerous journeys. Many more miss out on the chance to play because of poverty and prejudice. Children suffer the most in a crisis situation, and we are committed to upholding and raising awareness of their rights,” commented Per Heggenes, CEO of IKEA Foundation.

“We believe every child has the right to a safe environment where their development through play is part of their everyday lives. Play sparks creativity and helps us learn and develop. The new IKEA ‘Let’s Play for Change’ campaign was established to support opportunities for children’s play, especially those in the most vulnerable communities. In partnership with the IKEA Foundation, Let’s Play for Change has the potential to change the lives of thousands of children around the world,” commented Lars Petersson, IKEA US President.

Let’s Play for Change builds on the success of previous IKEA good cause campaigns, which have raised $142.6 million (€118.8 million)**, since 2003. This is the biggest IKEA good cause campaign yet – with more products and more partners than ever before.
*Based on the current market value of One Euro = $1.10 US dollar
**Based on average of One Euro = $1.12 approximately (during the course of the 13 year campaign)

Words from the IKEA Foundation’s partners:

Handicap International Federation—in Pakistan, Thailand and Bangladesh
Provides Early Childhood Development opportunities to children with disabilities and other vulnerable children in displacement settings.

Cheryl Shin-Hua Yeam, Handicap International regional technical coordinator said:
“Children in refugee camps come from difficult backgrounds, having fled war and violence, facing poverty and poor health conditions. Play is an important tool for them to work through these issues and to be a child. Therefore we want to create inclusive communal spaces where vulnerable children feel safe and can develop through play.”

Room to Read—in Bangladesh and Indonesia
Transforms the lives of children through a high quality of education that includes teacher training, provision of learning materials and developing children in both literacy and reading.

“Room to Read will bring the joy of reading and a love of learning to tens of thousands of children in government schools in Bangladesh and Indonesia”, said Erin Ganju, CEO and co-founder of Room to Read. “Our innovative, data-driven, and cost-effective Literacy Program will effect systemic change in hundreds of communities through the establishment of libraries, training of teachers, and the capacity development of local authors and illustrators to publish locally-relevant and engaging children’s books.”

Save the Children—in Bangladesh and Ethiopia
Prevents unsafe migration of children by promoting protection, education and play for children on the move.

Carolyn Miles, President & CEO of Save the Children US, stated, “Save the Children is giving children on the move a chance of a better future. The IKEA Foundation, with support from IKEA employees and customers worldwide, helps us give children the opportunity to play, receive an education and be protected from harm. Children on the move are highly vulnerable and our program intends to deliver lasting improvements to their lives.”

Special Olympics—in Bangladesh, India, Pakistan and Thailand
Promotes, through sports and play, inclusion and development of children with intellectual disabilities.

Mary Davis, Chief Executive Officer, Special Olympics said. “It is shocking and disheartening to note that the majority of children with intellectual disabilities have little to no access to valuable services and educational opportunities, which often entrenches them and their families in a cycle of poverty and social isolation, which ultimately, hinders their human development. The Special Olympics Young Athletes program, a sports-play program designed to promote motor, social and cognitive development and inclusion for children with intellectual disabilities, offers children the opportunity to learn inclusive play in a safe environment. Thanks to our partners at the IKEA Foundation, we are able to grow our Young Athletes program and reach more children, impact more families and further break down the perceptions that exist for children with intellectual disabilities.”

UNICEF—in China, India, Indonesia and Kenya
Provides safe spaces, education and health support for children aged 0-8 to ensure early childhood development in some of the poorest communities.

“When the brains and bodies of young children are protected, nurtured and stimulated they have the best possible chance of developing fully, learning effectively, and contributing to their economies and societies when they reach adulthood. Thanks to the Let’s Play for Change campaign, we can reach even more children in China, India, Indonesia and Kenya with nurturing care programmes and help young children grow up in the enriching environments they need for optimal development.” said UNICEF Chief of Early Childhood Development Pia Rebello Britto.

War Child—in Jordan and Lebanon
Provides a safe environment to play, learn and develop for children in Jordan and Lebanon who have been affected by the Syrian conflict.

Dr. Samantha Nutt, Founder, War Child USA, added “Play is important to children everywhere but for children overcoming the brutality of war it is vital. Creating a safe space to play is the first step in allowing them to reclaim their childhood and begin to rebuild their future after the years of violence and trauma. It is wonderful that the IKEA Foundation has chosen to support these children.”

For a film about the Great Cause ‘Let’s Play for Change’ campaign, click here: https://www.ikeafoundation.org/campaigns/lets-play-for-change/

For playing HOPP, a mobile game which allows the gamer to create spaces to play in the virtual world, and move forward and avoid obstacles that get in the way of play, for free, download at ikea.com/HOPP.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices. The IKEA Group operates 340 IKEA stores in 28 countries, including 42 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

About IKEA Foundation
The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income, while helping these communities fight and cope with climate change.
Learn more at www.ikeafoundation.org and www.facebook.com/IKEAfoundation.

Contact:
IKEA US: Mona Astra, Mona.Liss@IKEA.com, 610.834.0180, ext. 5852
Handicap International Federation: Mica Bevington, mbeviington@handicap-international.us, 240.922.2550
Room to Read: Jacqueline Pezzillo, Jaqueline.pezzillo@roomtoread.org, 1.415.839.4401
Save the Children: Sambi Shrestha, sshrestha@savechildren.org, 475.999.3031
Special Olympics: Christy Weir, cweir@specialolympics.org, 202.824.0307
UNICEF: Ann Reinking, areinking@unicefusa.org, 212.922.2623
War Child: James Topham, james@warchild.ca, 416.971.7474

Source: IKEA

IKEA Foundation commits $13.9 million to Water.org to expand its WaterCredit model

Kansas City, 2016-Mar-23 — /EPR Retail News/ — IKEA Foundation today, World Water Day, announced a new grant to Water.org to expand efforts to provide safe water and sanitation to one million people in India and Indonesia. IKEA Foundation is committing $13.9 million to Water.org to expand its WaterCredit model, helping families have access to small, affordable loans so they can meet their water and sanitation needs.

“Our work at Water.org has never been more important, and thanks to this grant from the IKEA Foundation, we are going to help hundreds of thousands of kids gain access to safe water and sanitation and impact their lives forever,” said Matt Damon, Co-founder of Water.org.

IKEA Foundation’s partnership with Water.org began in 2013 in Bangladesh. Since then, the partnership has grown. “With support from IKEA Foundation, Water.org is able to activate every element of our global WaterCredit expansion strategy,” said Alix-Ines Lebec, Director of Strategic Alliances for Water.org. “IKEA Foundation trusts our model and supports our vision to tackle the water crisis in ways that are smart and scalable.”

IKEA Foundation’s contributions will scale Water.org’s WaterCredit model at an unprecedented level, helping to break down the barriers between people and access to safe water and sanitation. Thanks to the WaterCredit model, one million people—hundreds of thousands of whom are children—will have life’s most basic necessities, giving women hope, children health and communities a future in which to thrive.

For IKEA Foundation, this commitment is part of a larger effort to help the world’s poorest communities lift themselves out of poverty. Per Heggenes, IKEA Foundation CEO said, “IKEA Foundation believes that every child deserves a healthy start in life, so we are supporting Water.org’s innovative program to help families in Bangladesh, India and Indonesia access safe water and better sanitation facilities, giving them improved health and a life of dignity.”

“By supporting the development of game-changing approaches like WaterCredit, the IKEA Foundation is helping drive the critical innovation needed to end the water and sanitation crisis,” said Gary White, Water.org Co-Founder and CEO. And that support has the power to help the most vulnerable unlock potential for themselves and others, and transform the world.

One of 10 new partnerships in 2015
This commitment is part of a larger effort by IKEA Foundation to help the world’s poorest communities lift themselves out of poverty. In 2015, IKEA Foundation gave $132 million to support children’s programs in some of the world’s poorest communities. The partnership with Water.org is one example of the Foundation’s approach to creating prosperity for children and families all over the world.

Per Heggenes, CEO of IKEA Foundation stated, “We provided $132 million in grants to our 49 partners in 2015, part of our $1.1 billion commitment through 2020. By addressing children’s fundamental needs—for home, health, education and a sustainable family income—we are helping them to create better futures for themselves and their families, while helping their communities overcome the impacts of climate change.”

Another important highlight from 2015 includes the IKEA Foundation’s commitment for climate action. IKEA Foundation announced a $440 million new funding commitment through 2020 to help the world’s poorest communities adapt to and overcome the impacts of climate change. In the years to come, the Foundation will help communities build resilient and innovative infrastructure to protect them during disasters and push ahead on bold renewable-energy experiments to benefit entire communities. The new climate funding commitment will also include programs to help farmers in Asia and Africa adopt climate-sensitive techniques that increase quality, yield and nutritional value of their crops while decreasing waste. Lastly, the Foundation will continue to motivate corporations, investment firms and average citizens to be proactive and make a positive contribution to global efforts meant to tackle climate change.

To get your copy of the 2015 Annual Review, go here:http://ikeafoundation.org/AnnualReview2015/

About the IKEA Foundation
The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programs that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income. Learn more at www.ikeafoundation.org and www.facebook.com/IKEAfoundation

About Water.org
For more than 20 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based initiatives to ensure all people have access to safe water and sanitation — giving women hope, children health and communities a future. To date, Water.org has positively transformed the lives of more than 3 million people around the world, ensuring a better life for generations ahead. Learn more at http://water.org/ and www.facebook.com/water.

About WaterCredit
WaterCredit by Water.org puts financial tools to work in the water and sanitation sector. It allows people in need to access small loans for water connections or toilets, empowering them to accelerate change in their own homes and communities. Here is how it works:
‒Water.org partners with carefully selected microfinance institutions who provide loans to a person or family in need for water connections or toilets.
‒The loans through WaterCredit are affordable, making them easy to repay.
‒Once the loan is repaid, it can go to the next person who needs it. It is a pay-it-forward system that makes it possible to help more and more people in ways that will last.
Learn more at http://water.org/solutions/watercredit/

Contacts:
IKEA Foundation
Radu Dumitrascu
+31 6 556 98 570
radu.dumitrascu@ikeafoundation.org

Mona Astra Liss (U.S. Contact)
610.834.0180/ext. 5852
mona.liss@ikea.com

……………………………………………
Water.org
Rosemary Gudelj
+1816 877 8461
rgudelj@water.org

IKEA Foundation has contributed $97.7M to Save the Children and UNICEF since 2003; benefitted over 12 M children in over 46 countries

Conshohocken, PA, 2016-Jan-16 — /EPR Retail News/ — More than 12 million children in over 46 countries have better schools, teachers and learning materials, thanks to a 13 year partnership between the IKEA Foundation, Save the Children and UNICEF.

Since 2003, the IKEA Foundation’s ‘Soft Toys for Education’ campaign has contributed $97.7 million (€88 million) * to Save the Children and UNICEF, helping to increase school attendance for some of the world’s most marginalized and vulnerable children. Funds have also helped train teachers, provide educational materials and improve child protection systems in schools and communities.

This year’s campaign, which ran November 1 through December 26, 2015, the U.S. alone raised over $1.4 million through soft toys, IKEA FAMILY children’s books and card games sales.

“Education is the most solid road leading out of poverty. All children have the right to an education but still too many are left behind. Partnering with UNICEF and Save the Children for 13 years has allowed us to address this issue strategically and invest in improving the quality of education in some of the world’s poorest communities—and we’re incredibly grateful to the IKEA customers and co-workers who have worked so hard to make that right a reality for over 12 million children,” said Per Heggenes, CEO IKEA Foundation

In Ethiopia, funds from the IKEA Foundation have helped UNICEF reach children in rural farming communities with basic education. The flexible schooling model has been so successful that the Ethiopian government has rolled it out nationally.

“Over the last 13 years, the incredible support of the IKEA Foundation and IKEA employees and customers has been invaluable in helping UNICEF transform the lives of the world’s most vulnerable children through education,” said Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF. “Thanks to this partnership, millions of children around the world will have the opportunity to receive a quality education and build a better and brighter future for themselves and their communities.”

In China, IKEA Foundation funding helped develop early-childhood development centers for disadvantaged children living in selected rural communities. The impact of these centers on children’s lives contributed to the Government of China’s decision to universalize preschool education.

With the support of the IKEA Foundation, Save the Children has worked in 17 countries in Asia and Europe to provide educational opportunities for previously out-of-school children, to improve the learning environment and to train teachers on child-centered, nonviolent, and inclusive teaching methodology.

“With the help of the ‘Soft Toys for Education’ campaign, Save the Children is creating a better and brighter future for children – giving the most vulnerable kids access to learning, and teachers the tools to provide a better quality education,” said Carolyn Miles, president and CEO of Save the Children. “We are extremely thankful for our partnership with the IKEA Foundation, and all the support we’ve received from IKEA employees and customers the past 13 years. Together we have made an enormous difference in the lives of children.”

In Bangladesh, the Philippines and Vietnam, Save the Children has, together with education authorities and civil society organizations, supported policy reform and practices to ensure that children from minority groups learn in a language they understand.

Although the Soft Toys for Education campaign has ended its successful run, the IKEA Foundation will continue its commitment to UNICEF and Save the Children through ongoing grants in Eastern Europe, sub-Saharan Africa and Asia in the areas of education, early-childhood care and development, child protection, adolescence and humanitarian response.

Through the IKEA IWitness program, IKEA co-workers get to see first-hand how the campaigns they support create a better everyday life for children and their families in developing countries.

*For every soft toy, children’s book and card game sold, the IKEA Foundation donated one euro ($1.11)* to UNICEF and Save the Children to train teachers, improve child-protection systems, provide educational materials, and increase school attendance in some of the world’s poorest communities.

Notes to editors
Behind these figures are the individual stories of teachers and children like May Yoi Ching Marma in Bangladesh, Naima in the Philippines, Nokolunga in South Africa and Jan Sankoh in Sierra Leone.

Save the Children
The story of Naima in Mindanao, the Philippines
savethechildren.net/save-children-ikea-foundation-collaboration-case-study-philippines
The story of May Yoi Ching in Bangladesh
savethechildren.net/save-children-ikea-foundation-collaboration-case-study-bangladesh

UNICEF
The story of Nokulunga in South Africa
unicef.org/esaro/5440_south-africa_day-of-the-girl-child.html
Studying despite the Ebola outbreak Sierra Leone
unicef.org/infobycountry/sierraleone_81528.html

IKEA U.S.
Mona Astra Liss, US Corporate PR Director
610.834.0180, ext. 5852
Mona.Liss@IKEA.com

Save the Children
Jeremy Soulliere
Manager, Media & Communications
203-295-5842
Jsoulliere@savechildren.org

UNICEF
Andrea Sioris
Deputy Director, Public Relations
(212) 880-9136
asioris@unicefusa.org

About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 329 IKEA Group stores in 27 countries. There are 41 IKEA stores in the US. In FY 15, IKEA Group had 716 million visitors to the stores and 1.9 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA-USA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, http://www.youtube.com/IKEAUSA, IKEA-USA.com/sharespace

About IKEA Foundation
The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programs that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income, while helping these communities fight and cope with climate change. Learn more at www.ikeafoundation.org and www.facebook.com/IKEAfoundation.

About Save the Children
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.

About UNICEF
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org. Follow us on Twitter and Facebook.

SOURCE: Inter IKEA Systems B.V.

IKEA Group and IKEA Foundation commit EUR 1 billion to accelerate the transition to a low-carbon economy and to support the communities most at risk

Conshohocken, PA, 2015-6-8 — /EPR Retail News/ — In this critical year for climate action, IKEA Group and IKEA Foundation are making bold new commitments to accelerate the transition to a low-carbon economy and to support the communities most at risk. Announced today, the EUR 1 billion total is made up of an IKEA Group commitment of EUR 600 million for investment in renewable energy and a EUR 400 million IKEA Foundation funding commitment to support communities most impacted by climate change. The announcements coincide with a key meeting in Bonn, where governments are preparing a global climate agreement to be negotiated at the COP21 meeting in Paris in December.

IKEA Group – The EUR 600 million commitment to renewable energy, announced today by the IKEA Group, builds on the EUR 1.5 billion invested in wind and solar since 2009. The company is on track to become energy independent, producing as much renewable energy as it consumes in its buildings, and has already committed to own and operate 314 offsite wind turbines and installed 700,000 solar panels on its buildings. The majority of the new commitment (EUR500 million) will be invested in wind energy and around EUR 100 million is expected to be invested in solar up to 2020.

“Climate change is one of the world’s biggest challenges and we need bold commitments and action to find a solution. That’s why we are going all in to transform our business, to ensure that it is fit for the future and we can have a positive impact. This includes going 100% for renewable energy, by investing in wind and solar, and converting all our lighting products to affordable LED bulbs, helping many millions of households to live a more sustainable life at home.” Peter Agnefjäll, President and CEO, IKEA Group.

IKEA Foundation – Building on many years of supporting children and families in some of the world’s poorest communities, the IKEA Foundation also announced its own commitment of EUR 400 million through 2020 to support families and communities who are most impacted by climate change.

The IKEA Foundation funds programmes to create long term opportunities for children living in some of the world’s poorest communities. In 2014, the IKEA Foundation contributed €104 million to more than forty partner organizations running programmes to benefit children in 46 countries. Since 2009, programmes funded by the IKEA Foundation have helped more than 178 million children worldwide. The new funding will help poor communities build resilience to climate change and improve lives by adopting renewable energy technologies in homes, schools and businesses.

“We’re working toward a world where children living in poverty have more opportunities to create a better future for themselves and their families. Tackling climate change is critical to achieving this goal.” Per Heggenes, CEO of the IKEA Foundation

About the IKEA Group
Our vision is to create a better everyday life for the many people and we offer well designed, functional and affordable, high quality home furnishing, produced with care for people and the environment. The IKEA Group has 322 stores in 28 countries. In addition there are more than 40 stores run by franchisees outside the IKEA Group. The IKEA Group had 716 million visitors to the stores during FY14 and more than 1.5 billion visitors to the web. For more information, please visit www.IKEA.com

Contact:
Jamie Rusby, jamie.rusby@ikea.com, +46 723 527 369

About IKEA Foundation
The IKEA Foundation is the philanthropic arm of INGKA Foundation, the owner of the home furnishings company IKEA Group. We aim to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income. Learn more at www.ikeafoundation.org and www.facebook.com/IKEAfoundation

Contact:

Radu Dumitraşcu, radu.dumitrascu@ikeafoundation.org, +31 6 556 98 570

UN refugee agency UNHCR thanks IKEA customers and co-workers for supporting ‘Brighter Lives for Refugees’

Conshohocken, PA, 2015-4-13 — /EPR Retail News/ — UNHCR, the UN refugee agency, thanks IKEA customers and co-workers for supporting ‘Brighter Lives for Refugees’, a global cause-related campaign that raised $11.6 million* for refugees this year. In just the US, IKEA raised over $1 million and sold 1,031,275 LEDARE bulbs. The campaign ran in IKEA stores globally from February 1 to March 28, 2015. During this period, for every LED light bulb purchased by an IKEA customer, the IKEA Foundation donated $1 to UNHCR. The funds raised by the campaign will help improve the lives of 380,000 refugees in Bangladesh, Chad, Ethiopia and Jordan by providing education opportunities, solar street lights, solar lanterns and other renewable energy solutions.

Since the campaign started in 2014, these activities have been accomplished:

  • 11,000 Syrian refugees living in Azraq camp in Jordan are able to move around safely after approximately 500 solar street lights and LED street lights were installed.
  • Over 40,000 families living in refugee camps around Dollo Ado in Ethiopia will have a life after dark as 40,000 solar lanterns and 240 street lights are being delivered now.
  • Over 13,000 refugee children are enrolled in primary school in Chad so they can continue with their education.

“The number of displaced people worldwide has, for the first time since World War II, exceeded 50 million people, including 13 million refugees who are under UNHCR’s care. In this context, the engagement of the public worldwide through our long-standing partner the IKEA Foundation has never been more important. I greatly appreciate the efforts of IKEA co-workers and the support of the customers who participated in this global campaign so that we can make the lives of thousands of refugees better and brighter,” said UN Deputy High Commissioner for Refugees T. Alexander Aleinikoff.

Per Heggenes, CEO of the IKEA Foundation added, “thanks to IKEA’s co-workers and customers, thousands of refugee children and families will now have access to sustainable energy and lighting. Simple activities like sharing a family meal, doing homework and important social gatherings will now be possible for some of the most vulnerable people on our planet.”

*one euro = $1.08 US dollar 4/7/2015

Contact: Mona Astra Liss. IKEA US Corporate PR Director. Mona.Liss@IKEA.com. 610.834.0180, ext. 5852

About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 315 IKEA Group stores in 27 countries. Additionally, there are 40 IKEA stores run by franchises. There are 40 IKEA stores in the US. In FY 14, IKEA Group had 716 million visitors to the stores and 1.5 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, www.youtube.com/IKEAUSA, www.theshare-space.com, www.theshare-space.com/en/Blog

About IKEA Foundation
The IKEA Foundation, the philanthropic arm of the Swedish home furnishings company IKEA, aims to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income. Learn more at www.IKEAfoundation.org and www.facebook.com/IKEAfoundation

About UNHCR
The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It strives to ensure that everyone can exercise the right to seek asylum and find safe refuge in another State, with the option to return home voluntarily, integrate locally or to resettle in a third country. It also has a mandate to help stateless people. In more than six decades, the agency has helped tens of millions of people restart their lives. Today, a staff of some 8,600 people in more than 125 countries continues to help some 33.9 million persons. Learn more at www.unhcr.org and www.facebook.com/UNHCR

Press Contact Information

USA CORPORATE PUBLIC RELATIONS
Mona Astra Liss
1-610-834-0180 x 5852

USA PRODUCT PUBLIC RELATIONS
Janice Simonsen
1-610-834-0180 x 6349

USA EXPANSION
Joseph Roth
1-610-834-0180 x 6500