Ernest Jones Launches Personalised Jewellery

Ernest Jones has launched a new online personalised jewellery service. This new service allows consumers to create a unique gift for friends or family from a variety of jewellery, design and engraving options. The service has been launched in time for Christmas, so that consumers have plenty of time to create and send personalised Christmas gifts.

The personalised jewellery categories include men’s jewellery, birthstone jewellery, medical jewellery and spiritual jewellery. Every customer can create something fresh and new for themselves or their loved ones.

Head of Multi-Channel Julien Shirley said: “We want our customers to experience an improved shopping experience with greater choice and diversity. Personalised jewellery allows us to offer customers the best in quality and luxury and, because giving jewellery is such a personal statement, the more choice consumers have, the better the gift.”

To access the personalised jewellery section of the website, customers simply go to the Ernest Jones homepage and follow the link. To help customers create their jewellery Ernest Jones also offers a simple, step-by-step guide to the process.

The process is straight forward. For instance, if a customer wants to personalise a ring, they simply choose one of the many styles available, then select a gemstone and choose which metal type they require. The metal types available range from yellow gold, white gold and silver, but this will vary for different products and different carat weights are available. The final choice for the customer is the ring size, and then the process is complete.

With many thousands of combinations, personalised jewellery allows customers unparalleled choice when buying a gift for a loved one or treating themselves. A perfect way to celebrate a wedding, birthday, anniversary a major event, or to simply make a personal and thoughtful gift to a loved one, this level of personalization makes for an extremely thoughtful and loving gift.

As the high street’s leading diamond and watch specialist, Ernest Jones has expert in-store staff and a range of informative online buyer’s guides including a watch buyers guide and birthstone guide.

After 60 years – a diamond anniversary – of working with many prestigious brands, Ernest Jones brings customers watch brands including, Rolex, Omega, Breitling, Tag Heuer and Cartier. Ernest Jones has a range of diamond jewellery brands including The Leo Diamond, Tolkowsky and Le Vian, bead and charm giant Chamilia, and fashion brands including DKNY and Ted Baker. The jeweller has also collaborated with bridal wear and fashion designer Amanda Wakeley, through designs exclusively created by the London fashion designer for Ernest Jones to make luxury fashion jewellery available to customers in store and online.

Via EPR Network
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H.Samuel Launches Personalised Jewellery

H.Samuel is proud to launch its new personalised jewellery service online. Launching at the same time as its Christmas campaign, personalised jewellery allows customers to create a unique gift for friends or family.

The H.Samuel personalised jewellery range features a number of items that can be engraved, giving the perfect finishing touch to customers’ chosen piece of jewellery, with rings, bracelets, pendants, and cufflinks all available to display an engraved, personal message.

The personalised jewellery section can be found on the homepage of the H.Samuel website and there is a simple step-by-step guide for customers to follow. Customers start by choosing the type of jewellery desired, from rings and bracelets, to diamond jewellery and children’s jewellery. For example, to personalise a ring, the customer simply chooses from the styles available and then the selects the gemstone to be used. Next, they choose the metal type from the options of yellow gold, white gold or silver and then finally, the ring size. The metal types may vary for different items and are available in different carat weights.

Whether it’s a piece of jewellery for engraving or a multi stone personalised bracelet there are thousands of combinations to choose from. Customers can only have one piece of personalised jewellery in their basket at any time and prices vary depending on the item. Each personalised item can be delivered to the customer’s door in only 3 weeks as it’s a special order. H.Samuel has launched the new service along with the Christmas campaign so that customers have time to create and order a personalised item before the festive season.

With different categories including jewellery for men, ladies’ jewellery, baby and children’s jewellery, medical jewellery and religious jewellery, every customer can create something special.

H. Samuel’s Head of Multi-Channel, Julien Shirley said: “By introducing personalised jewellery to the brand, we are offering our customers a more fulfilling online shopping experience. Jewellery is such a personal gift, by allowing consumers to create something unique we are ultimately helping them say it better.”

H.Samuel prides itself on heritage, quality and service. As the leading jewellery retailer, H.Samuel offers expert in-store staff, a range of informative online buyer’s guides, including a watch buyer’s guide, a diamond buyer’s guide and an H.Samuel birthstone guide. The jeweller clearly understands the vital importance of introducing brand new services and brands, not only to stay on trend with the market but to win potentialnew customers.

Via EPR Network
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