BRP report: Consumers want personalized experience and retailers are focused on improving their personalized services

40% of Retailers Indicate that Personalization is a Top Digitial Priority Boston, MA, 2017-Apr-03 — /EPR Retail News/ — According to a new special report from Boston Retail Partners (BRP), personalization has gone well beyond simple marketing to demographic groups, customer segments or even personas. It is more than simply greeting a customer by name […]