Amazon: sales by small businesses now account for over half of the unit sales on Amazon sites around the world

  • More than half of the items sold on Amazon worldwide are from small businesses and entrepreneurs
  • Sales grew by more than 60 percent for small businesses and entrepreneurs on Prime Day 2017

SEATTLE, 2017-Aug-01 — /EPR Retail News/ — Amazon today (Jul. 31, 2017) announced that small businesses and entrepreneurs on Amazon sold more than 2 billion items in a record-breaking first half of 2017. With more than 300 million active customers, Amazon offers small businesses the opportunity to reach shoppers in more than 180 countries around the world. Small businesses are also able to use Amazon’s world-class fulfillment and customer service expertise through Fulfillment by Amazon.

“We started working with small businesses to sell online back in 2000 and have helped hundreds of thousands achieve success. AmazonMarketplace has grown so significantly that sales by small businesses now account for over half of the unit sales on Amazon sites around the world, and 2017 is off to a record-start with over 2 billion units sold,” said Peter Faricy, Vice President for Amazon Marketplace. “We love hearing the stories from these small business owners who are able to quit their day jobs to sell on Amazon full-time, hire more employees to grow their business, and, in many cases, start other businesses – it’s very energizing for Amazonians to know that the technology we are building is helping so many people pursue their dreams.”

Facts about the Amazon Marketplace:

  • Amazon has 11 marketplaces around the world for small businesses and entrepreneurs to reach customers.
  • More than half of the items sold on Amazon worldwide are from small businesses and entrepreneurs that offer their products through AmazonMarketplace, many of whom also choose to use Fulfillment by Amazon as a way of making their items Prime eligible.
  • More than 100,000 entrepreneurs achieved over $100,000 in sales selling on Amazon in 2016.
  • According to an Amazon economic study, sellers have created over 600,000 new jobs outside of Amazon.
  • Small businesses and entrepreneurs selling on Amazon come from every state in the U.S., and from more than 130 different countries around the world.
  • Amazon sellers fulfilled orders to customers in 185 countries in 2016.
  • The Prime Day 2017 event grew by more than 60 percent over last year – sales growth by small businesses and entrepreneurs was even higher

“Being able to sell on Amazon has been paramount in driving massive amounts of sales and customer visibility, allowing us to build brand awareness where customers shop,” said Kelly Fedio, founder of One Savvy Life, based in Redondo Beach, Calif. “Since we started in 2014, we have successfully introduced several products to customers on Amazon, including our original best-selling infusion water bottle. Amazon has played an instrumental role in helping us launch our small business and grow into an enduring brand.”

Businesses interested in selling on Amazon can visit http://services.amazon.com. To view inspiring stories of inventors, authors, and small business owners who are transforming their lives and pursuing their dreams with Amazon, check out Transformations.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Hotline:
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Source: Amazon.com, Inc.

Small businesses and entrepreneurs take advantage of Prime Day to reach new customers, launch new products and increase sales

Small businesses and entrepreneurs take advantage of Prime Day to reach new customers, launch new products and increase sales

 

  • Small businesses and entrepreneurs use Prime Day to reach new customers, launch new products and increase sales
  • Customers ordered more than 20 million items from small businesses and entrepreneurs on Prime Day last year

SEATTLE, 2017-Jul-08 — /EPR Retail News/ — Small businesses and entrepreneurs on Amazon are preparing for a record-breaking sales day on Prime Day, with tens of millions of Prime members expected to shop the best deals of the year. Small businesses and entrepreneurs on Amazon will take advantage of increased traffic on Prime Day to reach new customers, launch new products and increase sales. Last year on Prime Day, small businesses and entrepreneurs on Amazon saw orders nearly triple year-over-year as customers ordered more than 20 million items from small businesses and entrepreneurs across more than 50 categories.

“Small businesses and entrepreneurs on Amazon from around the world are coming together for the best Prime Day ever, offering Prime members deals on tens of thousands of unique products,” said Peter Faricy, Vice President, Amazon Marketplace. “Prime Day gives small businesses and entrepreneurs on Amazon an opportunity to increase sales and reach new customers. Small businesses and entrepreneurs are increasingly using Prime Day as their proving ground for new and existing products.”

This year, more small businesses and entrepreneurs than ever will participate in Prime Day, offering tens of thousands of deals as they look to increase summer sales and reach new customers. Small businesses and entrepreneurs will offer 50 percent more Prime Day Lightning Deals than last year and more than 40 percent of all Prime Day Lightning Deals will come from small businesses and entrepreneurs.

What are small businesses and entrepreneurs saying about Prime Day?

  • “Prime Day gives us a huge lift in sales during a notoriously slow time of year. Last year, we did 20 times what we do on a typical July day on Prime Day,” said Matt Altshul, Silk
  • “Last year’s Prime Day was exactly the lift we needed to continue building our handmade business. We’re looking forward to an even bigger Prime Day this year,” said Tyler & Courtney LeCompte, Confetti Momma
  • “Prime Day is especially impactful for small businesses on Amazon as we benefit from the increased traffic and sales. I wish every day could be Prime Day,” said Kristin Rae, Inspire International
  • “Prime Day is a unique opportunity for us to showcase our product and reach out to more buyers. We’re going all in this year with more inventory and deals than ever before,” said Ercan Erciyes, Monument Labs, makers of the AI-powered smart photo storage device
  • “Amazon helped us introduce Chirps Chips to the world. Every small business should be selling on Amazon and taking advantage of Prime Day,” said Laura D’Asaro, Chirps Chips
  • “Prime Day provides young brands like ours the opportunity to reach new customers and gain greater exposure through deals and increased traffic,” said Caron Proschan, Simply Gum
  • “Prime Day last year was tremendous. We did 20 times our normal daily sales, it was simply amazing,” said Lawrence Bibi, Light Accents

Today, half of the items sold on Amazon worldwide are from small businesses and entrepreneurs, many of whom choose to use Fulfillment by Amazon to make their items Prime eligible. Small businesses and entrepreneurs selling on Amazon come from every state in the U.S., and from more than 130 different countries around the world. Amazon began inviting small businesses and entrepreneurs to sell on Amazon to increase selection and ensure customers could find and discover anything they wanted to buy online. Businesses interested in Selling on Amazon can visit us for more details at http://services.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Hotline:
Amazon-pr@amazon.com
www.amazon.com/pr

Source: Amazon

###

Amazon announces 2 billion items delivered by Fulfillment by Amazon service for Marketplace sellers worldwide in 2016

  • FBA items shipped worldwide grew more than 50 percent during the holiday season
  • Thousands of sellers worldwide joined the Seller Fulfilled Prime program
  • Sellers worldwide received orders for more than 28 million items on Cyber Monday

SEATTLE, 2017-Jan-05 — /EPR Retail News/ — Amazon today (Jan. 4, 2017) announced the Fulfillment by Amazon (FBA) service delivered more than 2 billion items for Marketplace sellers worldwide in 2016. The Amazon Marketplace creates opportunities for sellers, brand owners and entrepreneurs to reach customers around the world. FBA items shipped worldwide grew more than 50 percent during the holiday season, while Prime members ordered millions of items from sellers in the Seller Fulfilled Prime program offering free two-day or next-day shipping.

“2016 was a record-breaking year in sales worldwide for sellers on Amazon. The Amazon Marketplace empowers brand owners and retailers of all sizes, many of them small businesses, to reach customers around the world,” said Peter Faricy, VP for Amazon Marketplace. “In fact, according to our economic studies, sellers have created over 600,000 new jobs outside of Amazon. Sellers are choosing Amazon because we help them build and grow their businesses with impactful programs like Seller Fulfilled Prime, and we’re proud of the fact that sellers are reinvesting their success into their local communities by creating jobs.”

“As a growing business and brand owner, the Amazon Exclusives and FBA programs helped us accelerate our business to achieve more than 100 percent growth in sales this year,” said Ben Arneberg, co-founder of Willow & Everett. “The FBA service handles the work of packaging and shipping orders to customers, which gives us the time to create new products that customers will love. We had our most successful Black Friday and Cyber Monday ever, and on Prime Day earlier in the year our sales boomed more than 10x compared to last year.”

2016 Selling on Amazon Milestones:

Marketplace and FBA

  • FBA delivered more than 2 billion items worldwide.
  • Active sellers worldwide using the FBA service grew more than 70 percent.
  • Outside the U.S., FBA units shipped grew more than 80 percent.
  • Using the FBA service, Amazon sellers from more than 130 different countries around the world fulfilled orders to customers in 185 countries.
  • The Seller Fulfilled Prime program added more than 6 million new items that are now Prime eligible across the U.S., U.K., France, Germanyand Japan.
  • Sellers on Amazon that reached $100K in sales grew by 30 percent.
  • Sellers worldwide have created more than 600,000 new jobs outside of Amazon.

Holiday Season

  • Sellers worldwide received orders for more than 28 million items on Cyber Monday.
  • FBA items shipped worldwide grew more than 50 percent year-over-year during the holiday season.
  • Prime members worldwide ordered millions of items from sellers in the Seller Fulfilled Prime program offering free two-day or next-day shipping.

Sponsored Products

  • Sponsored Products clicks worldwide grew by more than 150 percent driven by expansion of advertising placements on desktop and mobile sites.
  • The number of sellers worldwide using Sponsored Products grew more than 100 percent.
  • Sponsored Products introduced a new and convenient payment method, Unified Billing, which allows Sellers to deduct their advertising spend from sales proceeds.

Category Growth

  • Amazon Business (www.amazon.com/business) generated more than $1 billion in sales in its first year, with sellers receiving over half of the orders. Amazon Business now serves more than 400,000 business customers in the U.S., and includes more than 45,000 sellers with access to the business-specific selling tools. Amazon Business launched in Germany, marking its first international expansion.
  • Handmade at Amazon (www.amazon.com/handmade) launched in Germany, France, Italy, Spain and the United Kingdom, expanding its selection of handcrafted artisan-made goods to customers in the EU. In the U.S., the Handmade at Amazon store added six new categories (Accessories, Baby, Toys and Games, Beauty & Grooming, Pet Supplies) and now offers over 500,000 items sold directly by artisans across all 50 states from 80 countries around the world.
  • Amazon Home Services (www.amazon.com/services), a marketplace for on-demand professional services, expanded to more than 50 U.S. metro areas. Home Services now offers over 1,200 unique services from providers across 60 professions. Customer orders fulfilled by Home Services pros grew more than 200 percent.
  • Amazon Exclusives (www.amazon.com/exclusives), a store that gives customers direct access to innovative new products from 600 up-and-coming brands, with thousands of unique items being added each month. Sales from the Amazon Exclusives store grew more than 250 percent.

Business Highlights

  • Amazon Mexico (www.amazon.com.mx) continued its expansion by enabling more than 20,000 domestic and international sellers to add more than 50 million product offers available to Mexican customers.
  • Sellers on Amazon Canada (www.amazon.ca) achieved a record-setting $1 billion in sales.
  • Popular brands that started selling on Amazon included American Girl, Lands’ End and Segway.
  • Amazon introduced the Pan-European FBA program allowing sellers to build their international business by selling across all AmazonEuropean marketplaces while shipping inventory to just one destination.
  • Sellers on Amazon worldwide used capital from Amazon Lending loans to grow sales by an estimated $4 billion. The Amazon Lending program offers business loans to invited sellers on Amazon to help them grow their businesses.
  • Amazon hosted more than 300 women-owned businesses in Seattle for the first-ever Amazon Marketplace Women’s Entrepreneur Conference.

Businesses interested in Selling on Amazon, FBA and Sponsored Products can visit us for more details at http://services.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Media Hotline:

206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr

Source: Amazon.com, Inc.

Amazon: sellers to benefit from new and enhanced tools designed to help meet demand this holiday season

 

  • 50 percent of units sold on Amazon are from sellers, small businesses and entrepreneurs
  • Seller Fulfilled Prime program has added more than 6 million new items for Prime members with free two-day or next-day shipping in the U.S., U.K., France, Germany and Japan
  • Automated pricing, deals scheduling and seller mobile app make this holiday season easier for businesses selling on Amazon

SEATTLE, 2016-Nov-18 — /EPR Retail News/ — Amazon (NASDAQ: AMZN) predicts record-setting sales this year from businesses selling on Amazon as they prepare for a busy holiday season. To help keep up with demand, sellers will benefit from the Fulfillment by Amazon (FBA) service and growing Seller Fulfilled Prime program to reach tens of millions of Amazon Prime members worldwide. The Seller Fulfilled Prime program has already made more than 6 million new items available to Prime members across the U.S., U.K., France, Germany and Japan.

“We’re dedicated to making the fulfillment technology that Amazon develops available to sellers,” said Peter Faricy, VP for Amazon Marketplace. “The FBA service and Seller Fulfilled Prime program are the greatest opportunities in e-commerce for sellers to easily reach loyal Prime members and expand their business. We are proud that we are empowering so many retailers to grow their business, many of them small businesses and entrepreneurs. In fact, 50 percent of the total units sold on Amazon are from sellers.”

FBA enables sellers to attract Prime members by having Amazon store and ship their products directly to customers while offering Prime benefits, including FREE two-day or next-day shipping and simple exporting around the world. With Seller Fulfilled Prime, sellers who are able to meet a high bar for shipping speed and customer service can have their items badged as Prime eligible, and ship their own orders at Prime speed directly to customers.

This holiday season sellers will also be taking advantage of new and enhanced tools designed to help meet the demand:

  • Easy deal scheduling: The Recommended Deals tool allows sellers worldwide to submit Lightning Deals in just two-clicks. Sellers have used the tool to increase the number of deals offered to customers by more than 500 percent this year.
  • Automated pricing: Through the Automated Pricing tool, sellers can manage and automatically adjust prices on items based on seller-specified rules. Sellers can peg their prices to the Buy Box price or the lowest price, and Amazon will automatically adjust pricing. Sellers have reported the tool can reduce the amount of time spent managing pricing by up to 80 percent per week.
  • Expanded features on the Amazon seller mobile app: The Amazon seller mobile app includes Selling Coach recommendations that help sellers quickly make pricing changes, visual search capability to help source and list items and Photo Studio to capture and retouch product photos from a mobile device. Sellers using the app have experienced an average lift in gross sales by more than 20 percent.

“Fulfillment by Amazon and Seller Fulfilled Prime have been a big advantage for our business. The programs have helped us increase sales this year by more than 30 percent month-over-month,” said Jeff McDonald, CEO and founder of Raw Paws Pet Food. “Seller Fulfilled Prime in particular has enabled us to expand product options for customers to offer different varieties and pack sizes of our all-natural dog and cat chews and treats.”

“In 2016, Fulfillment by Amazon has helped us reach more Prime members, increasing our sales by more than 100 percent,” said Jennifer McMillan, Founder of First State Trade. “Our business specializes in toys and keeping inventory in-stock is critical during the holiday season. The combination of FBA and Selling Coach helps us carefully manage inventory so customers can always get the items they want with two-day or next-day shipping.”

Last year on Cyber Monday, sellers on Amazon received orders for more than 23 million items, a more than 40 percent increase year-over-year. In 2015, FBA delivered more than 1 billion items to customers worldwide.

Businesses interested in selling on Amazon and Fulfillment by Amazon can visit us for more details at http://services.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

This press release contains forward-looking statements are inherently difficult to predict. Actual results could differ materially for a variety of reasons, including, in addition to the factors discussed above, the amount that Amazon.com invests in new business opportunities and the timing of those investments, the mix of products and services sold to customers, the mix of net sales derived from products as compared with services, the extent to which we owe income taxes, competition, management of growth, potential fluctuations in operating results, international growth and expansion, the outcomes of legal proceedings and claims, fulfillment, sortation, delivery, and data center optimization, risks of inventory management, seasonality, the degree to which the Company enters into, maintains, and develops commercial agreements, acquisitions and strategic transactions, payments risks, and risks of fulfillment throughput and productivity. Other risks and uncertainties include, among others, risks related to new products, services, and technologies, system interruptions, government regulation and taxation, and fraud. In addition, the current global economic climate amplifies many of these risks. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission (“SEC”), including its most recent Annual Report on Form 10-K and subsequent filings.

Media Hotline:

206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr

Source: Amazon.com, Inc.

Amazon: more than 23 million items were ordered worldwide on Cyber Monday; more than 40 percent increase year-over-year

  • Sellers received orders for more than 23 million items on Cyber Monday
  • Fulfillment by Amazon delivered more than 1 billion items worldwide in 2015
  • Sponsored Products adoption grew more than 100 percent in 2015

SEATTLE, 2016-1-5 — /EPR Retail News/ — (NASDAQ: AMZN) – Amazon today announced that more than 23 million items were ordered worldwide from sellers on Amazon on Cyber Monday, a more than 40 percent increase year-over-year. To help sellers scale their businesses and delight customers with Amazon’s award-winning fulfillment and customer service, the Fulfillment by Amazon (FBA) service delivered more than 1 billion items worldwide in 2015. Sponsored Products adoption by sellers worldwide grew more than 100 percent year-over-year as sellers advertised their products and built their brands on Amazon. During the holiday season, individuals and businesses selling onAmazon sold to more than 80 percent of Amazon customers worldwide who ordered a physical item.

“It’s never been easier for sellers, local merchants and artisans to grow their businesses on Amazon. With targeted advertising tools like Sponsored Products, access to Amazon’s fulfillment and customer service expertise through FBA, and new marketplaces like Handmade atAmazon and Amazon Home Services, businesses of all sizes can easily reach millions of customers around the world,” said Peter Faricy, VP for Amazon Marketplace. “2015 was a big year for sellers on Amazon. In fact, sellers added more new selection and shipped more items than in any previous year. We’re excited to build on that momentum as we continue to innovate on behalf of sellers and customers.”

2015 Amazon Services Growth

Marketplace and FBA

  • FBA delivered more than 1 billion items to customers worldwide.
  • Active sellers worldwide using the FBA service grew more than 50 percent year-over-year.
  • Using the FBA service, Amazon sellers from more than 100 different countries around the world fulfilled orders to customers in 185 countries.
  • Cross-border sellers worldwide using FBA grew more than 100 percent year-over-year.
  • FBA offers from sellers are now available with FREE Same-Day Delivery to Prime members in more than 750 U.S. cities across 16 U.S. metro areas on qualifying orders over $35.

Sponsored Products

  • In 2015, sellers worldwide using Sponsored Products grew more than 100 percent.
  • Sellers worldwide garnered more than $1.5 billion in sales through Sponsored Products listings.

Holiday Season

  • During the holiday season, individuals and businesses selling on Amazon sold to more than 80 percent of Amazon customers worldwide who ordered a physical item.
  • Sellers received orders for more than 23 million items on Cyber Monday.
  • FBA items shipped worldwide grew more than 60 percent year-over-year during the holiday season.
  • In the U.S., Sponsored Products clicks grew 200 percent year-over-year during the holiday season.

Business Highlights

New Marketplaces

  • Amazon launched Handmade at Amazon (www.amazon.com/handmade), a new store featuring genuinely handmade items crafted and sold directly from artisans. Handmade at Amazon offers more than 200,000 quality handcrafted items from around the world, and artisans continue to add thousands of items each day. Handmade at Amazon has expanded to more than 10,000 artisans, with hundreds of new artisans joining every week.
  • Amazon unveiled Amazon Home Services (www.amazon.com/homeservices), a new marketplace for on-demand professional services, backed by Amazon’s Happiness Guarantee. Customers can browse, purchase, and schedule hundreds of professional services directly on Amazon. Amazon Home Services has handpicked pros offering upfront pricing on pre-packaged and custom services with helpful reviews from customers who have made verified purchases.
  • Amazon introduced Amazon Business (www.amazon.com/business), a new marketplace that provides sellers the opportunity to grow their sales by reaching business customers. Amazon Business features exclusive business pricing tools, the ability for sellers to list their credentials and quantity discounts for qualifying purchases.
  • Amazon launched Amazon Exclusives (www.amazon.com/exclusives), a new store that gives customers direct access to innovative new products from more than a hundred up-and-coming brands. Manufacturers that join the Amazon Exclusives program and sell exclusively on Amazon and their own website receive additional merchandising, account management and promotion.

Expansion

  • Amazon launched Selling on Amazon and FBA offerings in Mexico (www.amazon.com.mx). Amazon Mexico now offers customers millions of unique items from thousands of sellers across Mexico.
  • Amazon introduced Seller Fulfilled Prime in the U.S. and select international regions. Trusted sellers who fulfill their own products and guarantee fast, free shipping can now have their items badged and visible to customers as Prime-eligible. Participating sellers have already made Prime shipping benefits available on 500,000 products worldwide.
  • Top brands and vertical retailers became sellers on Amazon including Payless Shoes, Bluefly, Jewelry.com and Pep Boys.
  • Sellers on Amazon worldwide participated in Amazon Prime Day offering thousands of deals to customers.
  • Amazon Lending launched in the U.K. and India. The Amazon Lending program offers business loans to invited sellers on Amazon to help them grow their businesses.

New Seller Tools and Services

  • Amazon launched the FBA Small and Light Program in the U.S. with free 4-8 day shipping. The FBA Small and Light program added thousands of items less than eight ounces priced under $10.
  • Sponsored Products added new placements to better reach customers including the first row of Search, Mobile Shopping App, and a second Product Detail Page carousel.
  • Sponsored Products introduced new tools to help sellers save time and effectively manage their advertising spend, including Bid+, an API, and Bulk Sheet uploads.
  • On the Seller Central Pricing Dashboard, sellers can now review and act on a variety of recommendations to help adjust their pricing in real time.
  • Amazon launched the North America Unified Accounts feature that allows sellers to manage their U.S., CA, and MX businesses from a single Seller Central account.
  • Sellers on Amazon that ship their products direct to customers can now show the estimated delivery date on the offer listing page instead of at checkout, providing a better customer experience.
  • Amazon added the Selling Coach tool to the Amazon Seller app allowing sellers to review and act on sourcing recommendations within the app to help on-the-go sellers manage their businesses from mobile devices. The Amazon Seller app is available for Android and iOS.
  • Amazon launched the new and improved Build International Listings tool allowing sellers in the U.S. and the EU to easily create product offers, manage pricing and translate offers across international marketplaces.
  • Amazon introduced “Lite” Product Listing Templates that reduce the number of attributes required to list new items, making it easier and faster for sellers to list new offers.
  • Amazon launched Inventory Planning tools to help sellers better plan and manage their inventory. The Inventory Planning tools provide sellers their key inventory metrics, highlight opportunities to improve inventory efficiency and in-stock rates, and provide insights to help sellers take action to improve their inventory performance.

Businesses interested in Selling on Amazon, FBA and Sponsored Products can visit us for more details at http://services.amazon.com.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Source: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr

Amazon to launch new store featuring genuinely handmade items crafted and sold directly from artisans

  • Handmade at Amazon items are factory-free, handcrafted
  • Shop for handmade items from more than 60 countries around the world
  • Artisans are adding thousands of new items daily

SEATTLE, 2015-10-8 — /EPR Retail News/ — Amazon (NASDAQ:AMZN) announced today the launch of Handmade at Amazon (www.amazon.com/handmade), a new store featuring genuinely handmade items crafted and sold directly from artisans. With Handmade atAmazon, customers can discover artisans from around the world, and shop local from artisans based in their community with the familiarAmazon experience they know and trust. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items. All products available on Handmade at Amazon are factory-free and must be made by hand. Handmade at Amazonfeatures a variety of product categories including Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture.

“We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily,” said Peter Faricy, VP for Amazon Marketplace. “Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazonoffers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers.”

Handmade at Amazon offers customers:

  • Genuinely Handmade: We only approve artisans whose products are handcrafted. We are factory-free. Customers will enjoy on-trend jewelry like modern earrings, interlocking rings necklaces and tassel statement earrings.
  • Explore the World: Shop by country to find products from artisans in more than 60 countries. International items include walnut cufflinks from Australia and handcrafted wooden lamps from Italy.
  • Discover the Artisan: Every artisan has a profile that describes how their products are made. Shop locally by finding artisans in all 50 states. Customers can experience music-themed artwork from a New York artisan that’s been playing music and doing art for over 25 years, to adorably cute heirloom quilt, bib and burp cloth baby collections from a Wisconsin artisan initially inspired to make handmade heirloom treasures that would forever remind her of the first precious months with her children.
  • Shopping Made Easy: What you love about Amazon, now for Handmade. We’re bringing the friendly experience, convenience and value you love and trust about Amazon to the world of handmade items. To start, more than 600 handmade items are Prime eligible with more being added each day.

Every Handmade product page contains a location icon identifying where the artisan is based, along with a link to the artisan’s profile. To find the Handmade at Amazon store from the Amazon.com homepage, customers can click on the “Handmade” link in the “Shop by Department” navigation or type in terms including “handmade,” “handmade home décor” or “handmade jewelry” into the search bar.

Handmade at Amazon features a growing collective of artisans. Here’s what artisans are saying:

“Handmade at Amazon will change the customer shopping experience because Amazon has made the artisan profile personal, and customers like personal. Feeling like they know who made the item, the process behind how each piece is made, and how much time and effort went into every item will bring customers back to shop for even more Handmade items!” – Carlee, AmazziRoots

“Amazon will know how to do handmade right.” – Chuck, Down to the Wire Designs

“I think that Handmade at Amazon is a really great platform to put our products in front of a big audience, a big diverse audience.” – Eve and Kristen, Bright Beam Goods

To explore products and view highlighted artisan videos on Handmade at Amazon, click here.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Source: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr