The store is located on Vimmelskaftet St. at the heart of the historical centre of the city
COPENHAGEN, 2015-4-22 — /EPR Retail News/ — After an extensive refurbishment, Zara has reopened its global flagship in Copenhagen, introducing its latest image to Denmark. The new establishment, which shares Zara’s global store concept and interior design features with the chain’s flagship stores in other prominent cities such as New York, London, Paris and Shanghai, is located at no. 28 Vimmelskaftet in Stroget, the pedestrian street that runs through the historical centre of the Danish capital.
The store, with a commercial area of more than 2,000 square metres over four floors, occupies a building constructed in 1915 by the architect Philip Smidth as a department store. The refurbishment of the store, managed by the Zara’s architectural department, preserves the historical constructive elements of the original building. Its iconic position has made this property a sought-after commercial location from its inception through to today.
The essence of the Vimmelskaftet St. establishment is based on the four core principles which inspire the Zara global store concept: beauty, clarity, functionality and sustainability. The store as a whole prioritises contact with the customer. Its simplicity, accentuated by the presence of large white spaces which blur the limits between the ceiling and walls, creates a sensation of openness and freedom. The new store concept, dominated by a neutral and elegant palette, confers prominence on the collections and their uncluttered displays whose furniture textures evoke fabrics such as linen and silk.
Moreover, the store marks a new milestone in terms of the Group’s sustainability commitments, crystallised in the Sustainable Inditex 2011-2015 Plan, by incorporating all the green-building criteria of Inditex’s eco-efficient stores. The result is a store that consumes 30% less energy per annum than a conventional store and saves 50% more water.
Today Zara operates three stores in Denmark and since March 2011, Zara offers online shopping. Zara’s online platform sells the full range of women’s, men’s and children’s clothing that are also available in-store.
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