Boulogne-Billancourt, France, 2014-12-23 — /EPR Retail News/ — The LSA Innovation Awards ceremony was held on 17 December 2014, as a unique opportunity for companies in the retail and consumer sector to showcase their various initiatives. Three awards were presented to Carrefour in recognition of its teams’ work alongside its partners, demonstrating that innovation is still – more than ever – central to everything that the Group does.
The Tex brand wins an award for its innovative communications campaign
Carrefour was recognised for the original and innovative advertising campaign that it launched for its 2014 spring / summer Tex collection. Carrefour wanted to give its customers a whole new shopping experience, and so the Group developed “My virtual look by Tex”, virtual fitting rooms in 6 stores throughout France in partnership with Clear Channel and a “Shazam ton spot TV pour trouver ton style” – the first Shazam TV campaign with a retail brand.
As Thierry Pelissier, Marketing and Communications Director for Carrefour France, explains,
“This campaign is evidence of our desire to use new technologies to innovate, surprise our customers and provide them with new fun and practical solutions”.
Carrefour products in the spotlight
The jury paid tribute to two designs from the Design Carrefour team.
The first one is a flexible ice-tray complete with a lid made of two different materials. It’s easy to fill, doesn’t run and individual ice cubes can be removed incredibly easily.
And the second is the “Smart Desk” – a folding desk specially designed for small areas. Featuring numerous storage tips, it folds up very easily so it can be stored flat under a bed or behind a wardrobe, meaning guaranteed space savings.
“On behalf of all of Carrefour’s design teams and our partners, we are very honoured to receive these Awards which pay tribute to our project to make design available to as many people as possible. Our aim is to create objects that are essential and clever… that are simple and beautiful while offering the best value for money so as to make our customers’ everyday lives easier”, says Philippe Picaud, Carrefour’s Design Director