Apple and Hermès launch new Apple Watch Hermès

San Francisco and Paris, 2016-Sep-08 — /EPR Retail News/ — Today (SEPTEMBER 7, 2016), Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès’ signature palette alongside a series of bold new colors. With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant, artful simplicity and functionality.

“Ours is a partnership born of parallel thinking and mutual regard — we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.

“We are united by the same vision, the uncompromising pursuit of excellence and authenticity, and the creation of objects that remain as relevant and functional as they are beautiful. This is a new step of our attelage,” said Pierre-Alexis Dumas, Hermès’ executive vice president, in charge of artistic direction.

Design
The expanded Apple Watch Hermès collection includes a new style — the Double Buckle Cuff in Swift and Epsom calfskin leathers, inspired by an archetypal Hermès sandal design by Pierre Hardy, creative director of Hermès shoes and jewelry, elegantly framing the wrist in new colors including Rose Jaipur, Étoupe and Bleu Agate. The new Single Tour Deployment Buckle band is a reimagined take on a classic form, pairing the elemental simplicity of Hermès Barenia calfskin leather with the modernity of an Hermès hidden deployment buckle, which opens with a click of two side buttons. The classic Double Tour and Single Tour styles continue for fall in refreshed colors including Anemone.

New Apple Watch Hermès models pair with Apple Watch Series 2, which features GPS, water resistance 50 meters,* a two-times-brighter display, a powerful dual-core processor and watchOS 3, and include an exclusive Hermès Sport Band in signature orange. The water resistant Sport Band is light and flexible for ultimate comfort and durability when working out, and is uniquely etched with ‘Apple Watch Hermès.’

Pricing & Availability

  • Apple Watch Hermès is available in two different case sizes, 38 mm and 42 mm. The 38 mm Single Tour is $1149 (US); 42 mm Single Tour is $1199 (US); 38 mm Double Tour is $1299 (US); 42 mm Single Tour Deployment Buckle is $1399 (US); and 38 mm Double Buckle Cuff is $1499 (US) from select Apple Stores and select Hermès stores, specialty stores and department stores.
  • Apple Watch Hermès will be available beginning Friday, September 23 inAustralia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Hermès Bands are sold separately and are available beginning Friday, September 16.** The Single Tour Band is $339 (US), Double Tour is$489 (US) and Double Buckle Cuff is $689 (US).
  • Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
  • Every customer who buys Apple Watch Hermès will be offered free Personal Setup, in-store or online,*** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**Apple Watch Hermès Bands will be available beginning Friday, September 23 in Macau and Russia.

***In most countries.

Press Contacts:

Lance Lin
Apple
lance_lin@apple.com
(408) 974-5036

Ina Delcourt
Hermès
ina.delcourt@hermes.com
+33 (0)1 40 17 47 88

Apple Media Helpline
media.help@apple.com
(408) 974-2042

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Apple and Hermès launch new Apple Watch Hermès
Apple and Hermès launch new Apple Watch Hermès

 

Source: Apple

Apple Watch Hermès Available October 2015

SAN FRANCISCO and PARIS, 2015-9-11 — /EPR Retail News/ — Apple® and Hermès today introduced Apple Watch® Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.

Pricing & Availability
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5 in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
+1 (408) 862-8012

Ina Delcourt
Hermès
ina.delcourt@hermes.com
+33 (0)1 40 17 47 88

Apple, the Apple logo and Apple Watch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Media Helpline (408) 974-2042

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Apple Watch Hermès Available October 2015

Apple Watch Hermès Available October 2015