Paris, 2017-Dec-01 — /EPR Retail News/ — To celebrate the 80th anniversary of its iconic aluminum suitcase, RIMOWA has unveiled an exclusive collaboration with Fendi. For the first time, the benchmark in premium luggage has combined its expertise with the savoir-faire of the Roman fashion house to create a unique carry-on case.
This year marks the 80th anniversary of RIMOWA’s emblematic line of aluminum luggage. To mark the event, RIMOWA has teamed with Fendi to design an exceptional suitcase with the Roman fashion house.
RIMOWA stands apart for its unyielding quest for excellence, constant innovation and impeccable craftsmanship. Now, for the first time, RIMOWA has combined its savoir-faire with the inimitable style of Fendi. “RIMOWA stands for design, durability and craftsmanship, and Fendi is the perfect partner with their distinctive DNA and bold creativity,” says Alexandre Arnault, co-CEO of RIMOWA.
The two Maisons have created an aluminum carry-on case with sophisticated Fendi styling details, including the emblematic Fendi double F logo in brushed aluminum that changes perspective in different lighting, as well as a web belt that runs across the case. Fendi’s artisanal savoir-faire is featured in Cuoio Romano leather handles and the black neoprene interior lining, also embossed with the double F logo. The case is a concentrate of RIMOWA innovations too, fitted with the silent Multiwheel® system for optimum maneuverability and the Flex-Divider system for the most efficient possible packing.
“We are thrilled to be the first Maison in the LVMH Group to work with RIMOWA, a world leader in premium luggage. This case expresses the distinctive DNA of both Maisons, resulting in a superb quality contemporary piece for both women and men,” said Pietro Beccari, President and CEO of Fendi.
LVMH Moët Hennessy – Louis Vuitton
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