Taiwan, 2016-Sep-15 — /EPR Retail News/ — On Sep 3rd , Carrefour Taiwan opened its 88th store : Ping Jian store in Taoyuan county. The store is especially designed with the integration of 3 dimensions: eco-friendly, digital application and customer experience. Many new concepts were implemented to create a unique shopping experience.
Ping Jian store is a store with 2 level, 363 car parking, sales area in total 6855 m2 and 1 level of restaurants and shopping mall. The store is built as a “Green building” by using LED lights and various green materials to save 25% of electricity power. The water recycle system will collect raining water for cleaning and gardening.
Eating in store experience was highlighted in Ping Jian store. All bakery and ready to eat was displayed with cover to ensure food safety. In the fresh area, a professional pizza oven was firstly introduced to customers. Everyone can customize their own pizza with any ingredient. In the salad and soup bar, customer can customize their own salad, lunch box and pick up a hot soup. In front of the casher line, hamburger, shawarma, fried chicken and drinks in “Oh Bar” are made to take away. Ping Jian also launched Australia’s premium Wagyu Kobe Beef which attract hundreds of customers queue for tasting in the opening day.
Outside the cashier line, Customer can enjoy their food in a spacious rest area with nature and green outlook and beautiful aquarium which please kids a lot. In Ping Jian store, we provide many seats inside store and outside cashier line which not only provide comfort to customers but also increase the sales of ready to eat products. We even prepare a small table and chair for kids.
Customers could enjoy new shopping experience in different universe. In the bedding and furniture area, high quality assortment and atmosphere attract customers’ flow. The crossing merchandise display in outdoor area make it easier for customers to find everything they need for sports, cycling, camping, hiking and jogging in one stop.
Digital technology was applied to upgrade customer’s shopping experience. For example, 3D Virtual fitting room in textile area brings customers brand new experience. Through searching products by different categories, users can try on different looks within seconds. The outfits fit customers’ body on the screen perfectly and users can view them at different angles and find an ideal match easily.
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