Michaels and Pinterest launch Make It Kits to help anyone become a more experienced crafter

Unveil First “Make It Kit” Collaboration, Available For a Limited Time Starting April 20th

IRVING, Texas, 2017-Apr-20 — /EPR Retail News/ — Michaels and Pinterest today announced a partnership to launch Make It Kits, a unique kit which includes all the necessary supplies to help anyone, from a beginner to a more experienced crafter, make one of the most trending projects on Pinterest. Exclusive to Michaels, the co-branded Make It Kits were developed using Pinterest insights and trends, along with Michaels’ product expertise and e-commerce capabilities.

“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, senior vice president of marketing for Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect way to bring that inspiration to life.”

Michaels, North America’s largest arts and crafts specialty retailer, is collaborating with Pinterest, an app that helps you discover and do things to design your life, to encourage people of all skill levels to turn their ideas into personalized, do-it-yourself crafts with their new Make It Kits. Inspired by Pinterest insights, Make It Kits lets you turn your online Pins into tangible projects.

The first Make It Kit: “Shibori for Your Home” features Shibori style dyeing project, and contains everything needed to complete the project, including Paper Pin cards with step-by-step instructions, tea towels, dye, and materials for three different dyeing techniques. Pinterest has seen over 1.7 billion home décor Pins and more than 27 million people saving home décor content, specifically, shibori style dye searches have increased 56% in the past year, with Pinners saving 2.6 million ideas in 2016.

“People come to Pinterest looking for new ideas to try in their daily lives, and we are thrilled to see that Michaels is transforming popular Pinterest trends into projects to help people turn inspiration to action,” said Alastair Cotterill, Global Head of The Studio, Pinterest. “Partners like Michaels are an important part of fulfilling our mission to help people discover and do what they love.”

On April 20th, Michaels Rewards customers will have an exclusive, member-only early access to purchase the new Make It Kit: “Shibori for Your Home” via Promoted Pins and a special email offer. Beginning April 21st, anyone will be able to buy the Make It Kits on michaels.com, while supplies last. For more information on this and other Michaels’ products, projects and classes, visit www.michaels.com.

About The Michaels Companies, Inc.:

The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator.

As of January 28, 2017, the Company owned and operated 1,367 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan’s. The Michaels Companies, Inc. also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry. The Michaels Companies, Inc. produces a number of private brands including Recollections®, Studio Decor™®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market™, Foamies®, LockerLookz®, Imagin8®, and Sticky Sticks®. Learn more about Michaels at www.michaels.com.

The Michaels Companies, Inc.
Mallory Smith, 972-409-5244
Mallory.smith@michaels.com

Source: The Michaels Companies, Inc.

News Provided by Acquire Media

Publix opens on Pinterest and Instagram

LAKELAND, Fla., 2016-Feb-25 — /EPR Retail News/ — Publix Super Markets extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 Followers on Instagram and almost 1,000 on Pinterest.

Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows for engagement in a fun and unique way. “As a retailer passionately committed to serving our customers, our social media presence has always been about engaging with our customers where they are and extending our in-store service online,” said Maria Brous, Publix media and community relations director. “Pinterest allows us to inspire and entertain with recipes and holiday and event planning ideas. Instagram will further our connection with our online community through photos and videos showcasing our brand personality and strong company culture.”

Customer interest in Publix Instagram and Pinterest accounts was high prior to the company becoming active on the platforms. Customers had long been pinning Aprons recipes each day from www.publix.com/recipes to Pinterest and had been using #publix on Instagram to share their experiences with products, services and love for Publix in a visual way. There have been more than 300,000 photos shared on Instagram using #publix.

The company launched its social media presence in July 2011 debuting on Facebook with more than 10,000 Fans within the first 24 hours. Twitter followed in February 2013 with @Publix and @PublixHelps to offer customers brand content and customer service. Currently, the company has 2.4 million Fans on Facebook and more than 190,000 Followers on Twitter. Both communities are well established with engaging and fun content.

You can now sell on Pinterest with Shopify

Shopify is the first commerce platform to bring Buyable Pins to small and medium sized businesses

SAN FRANCISCO AND OTTAWA, ONTARIO, 2015-6-3 — /EPR Retail News/ — Shopify Inc. (“Shopify”) (NYSE: SHOP, TSX: SH), a leading cloud-based commerce platform, today launched a new offering with Pinterest that allows Shopify merchants to sell their products directly on Pinterest using Buyable Pins. Shopify partnered with Pinterest for the launch of Buyable Pins, and is the first commerce platform to offer Buyable Pins to small and medium sized businesses. Shopify’s 165,000 merchants can start using this sales channel today.

“Buyable Pins can turn Pinterest from a great source of website traffic into a great source of sales,” said Satish Kanwar, Director of Product, Shopify. “Our new Pinterest sales channel will give Shopify merchants the opportunity to be among the first to sell using Buyable Pins. These crafters, makers, and unique brands sell the kind of products that Pinterest users love.”

Buyable Pins, announced by Pinterest earlier today, are special types of Pins that include “Buy iIt” buttons. Clicking that button gives a shopper a simple and secure way to buy products right from the Pinterest iPhone or iPad app, using Apple Pay or their credit card. Apple Pay gives users an easy, secure, and private way to pay from their iPhone or iPad with a single touch.

To sell on Pinterest, Shopify merchants need to add the new Pinterest sales channel to their account. This will automatically enable Buyable Pins for all of their products found on Pinterest. Then, all Pinterest orders, products and customers will automatically be synchronized with Shopify, just like any other sales channel.

Pinterest is the latest sales channel built for the multichannel Shopify platform. The Shopify platform now includes support for buy buttons on any website, in mobile apps, and on Pinterest. In addition to enabling buy buttons, Shopify offers a fully hosted online store and an iOS point of sale system.

Today’s announcement is the latest result of a long-term partnership between Pinterest and Shopify. Last week, Shopify and Pinterest published an infographic with data that shows that:

  • Average order value of sales referred from Pinterest to Shopify stores is $50, larger than any other major social channel.
  • Pinterest is the second-highest driver of all social referral traffic to Shopify stores, next to Facebook.
  • 80% of orders referred from Pinterest to Shopify stores are from a mobile device.

To learn more about Shopify’s Pinterest offering, visit: www.shopify.com/pinterest

To learn more about how Pinterest drives online commerce, visit: www.shopify.com/infographics/pinterest

About Shopify
Shopify is a leading cloud-based commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media, brick-and-mortar locations, and pop-up shops. This provides a merchant a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 165,000 businesses in approximately 150 countries, including: Tesla Motors, Budweiser, Google, Wikipedia, LA Lakers, GoldieBlox, and many more.

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