Baskin-Robbins celebrates Valentine’s Day with Love Potion #31-inspired Cookie and Polar Pizza

Baskin-Robbins celebrates Valentine’s Day with Love Potion #31-inspired Cookie and Polar Pizza

 

CANTON, Mass, 2017-Feb-09 — /EPR Retail News/ — This year, Baskin-Robbins is helping guests celebrate Valentine’s Day with two new Love Potion #31 treats, inspired by the classic ice cream flavor! Love Potion #31 is a classic Baskin-Robbins ice cream flavor that was originally introduced in 1995. It features white chocolate-flavored and raspberry ice creams, a raspberry ribbon, chocolate chips and raspberry-filled chocolate-flavored hearts.

Our Love Potion #31 ice cream flavor inspired our new Love Potion #31 Cookie and Love Potion #31 Polar Pizza. Our culinary team explained that they wanted to extend this original flavor into more desserts. “What motivated these new desserts is the uniqueness of the ice cream flavor. There really is nothing quite like it,” said Benjamin Stanley, Research and Development Senior Manager for Baskin-Robbins.

Baskin-Robbins launched our new Warm Cookie Ice Cream Sandwiches and Sundaes last spring, and with Love Potion #31’s exceptional flavor, we had to make it into a cookie. The Love Potion #31 Cookie is a delicious chocolate raspberry flavored cookie with white chocolate and raspberry flavored chips. This cookie is the perfect complement to our Love Potion #31 ice cream, tasting absolutely delicious when paired in a Warm Cookie Ice Cream Sandwich or Sundae!

Similarly, Love Potion #31 translated particularly well into our Polar Pizza, which we brought back last summer. The Love Potion #31 Polar Pizza is made with a Double Fudge Brownie crust topped with Love Potion #31 ice cream, OREO cookie pieces, marshmallow topping, hot fudge and heart quins.

“The idea of Polar Pizza is that it is more of an everyday treat – it doesn’t have to be for a celebration like cakes. And Polar Pizza comes pre-cut, making it really easy to enjoy straight out of the box with friends and family,” said Sara Cox, Research and Development Manager. “Our new Love Potion #31 Polar Pizza is a fun extension of our Polar Pizza lineup, and is perfect this season.”

The Love Potion #31 Cookie and Love Potion #31 Polar Pizza are seasonal products and are only available for a limited time. We hope you enjoy them this Valentine’s Day season with your family or that special someone!

MEDIA CONTACT:
Dunkin’ Brands Media Relations
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins celebrates Halloween with lineup of festive frozen treats including new ice cream cake, Polar Pizza

Baskin-Robbins celebrates Halloween with lineup of festive frozen treats including new ice cream cake, Polar Pizza
Baskin-Robbins celebrates Halloween with lineup of festive frozen treats including new ice cream cake, Polar Pizza

 

CANTON, Mass., 2016-Oct-06 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is lifting spirits in a deliciously cool way to celebrate Halloween all month long with a lineup of festive frozen treats including a new ice cream cake, Polar Pizza variety and October Flavor of the Month available at participating Baskin-Robbins shops nationwide.

Perfect for Halloween parties, haunted houses or ghoulish gatherings, Baskin-Robbins’ new Silly Monster Cake is frightfully friendly and festive, serves 6-8 people and can be customized with a guest’s favorite ice cream and cake combination. This Halloween season, Baskin-Robbins is also bringing back its popular Piñata Pumpkin Patch Cake, which serves 6-8 people, is dressed up like a jack-o-lantern and features a candy-filled center. When guests cut into their Piñata Pumpkin Patch Cake they’ll be surprised with a delicious cascade of candy.

Guests can customize their Silly Monster Cake or Piñata Pumpkin Patch Cake with their favorite Baskin-Robbins ice cream flavor, including the new October Flavor of the Month,Trick OREO® Treat Dark. A spooky spin on a classic favorite, the new October Flavor of the Month has “gone dark” by featuring chocolate ice cream packed with orange crème-filled OREO® cookies, BABY RUTH® and BUTTERFINGER® candy pieces, and a dark fudge ribbon. Trick OREO® Treat Dark can be enjoyed in a cup, cone, milkshake or as a Donut Ice Cream Sandwich.

Baskin-Robbins has also scared up a new variation of its Polar Pizza for candy lovers and trick-or-treaters of all ages. Baskin-Robbins’ Halloween Polar Pizza features a double fudge brownie crust, Made With Snickers® Ice Cream, Candy Corn, M&M’s® Minis milk chocolate candies and is drizzled with fudge topping.

“We’re excited to offer our guests a variety of eye-catching and delicious frozen treats to make Halloween parties and gatherings extra sweet this month,” said Jeff Miller, Executive Chef and Vice President of Produce Innovation for Dunkin’ Brands. “Our new Silly Monster Cake, candy-packed Halloween Polar Pizza and spooky October Flavor of the Month truly capture the spirit of fun this Halloween season.”

Finally, with Baskin-Robbins’ new Mobile App, guests can enjoy access to sweet deals, pay for their favorite ice cream treats with a Baskin-Robbins card, and send virtual Baskin-Robbins cards to friends and family by text or email. Additionally, guests will receive a mobile offer for a free regular 4 oz. scoop of their favorite ice cream when they download the app. The Baskin-Robbins Mobile App is free and available for download on iOS and Android devices.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a registered trademark of Mondelēz International group, used under license. NESTLE®, BUTTERFINGER®, and BABY RUTH® are registered trademarks of Société des Produits Nestlé, S.A., Vevey, Switzerland. M&M’S and the letter M are registered trademarks of Mars, Inc. ©Mars, Incorporated.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

MEDIA CONTACT:
Dunkin’ Brands Media Relations
Email:press@dunkinbrands.com

Source: Baskin-Robbins

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