Tag Archives: pop-up shops

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Banana Republic kicks off NYFW with Spring 2017 collection with Olivia Palermo pop-up shops

  • BANANA REPUBLIC LAUNCHES OLIVIA PALERMO SPRING 2017
  • POP-UPS AT FEBRUARY NYFW AND ANNOUNCES A FALL 2017
  • OLIVIA PALERMO CAPSULE COLLECTION TO DEBUT AT SEPTEMBER NYFW

NEW YORK, 2017-Feb-01 — /EPR Retail News/ — Banana Republic will shift the timing of its NYFW presentations to be customer-facing when the collections are in-store. It’s a natural evolution for the brand—among the first to offer See Now, Buy Now to customers a year ago—in service to customer demand for product as it’s shown.

On February 9, Banana Republic will celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at select Banana Republic stores. As Banana Republic’s Global Style Ambassador, Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s iconic style from both an interiors and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.

To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6pm ET to join the party on bananarepublic.com. To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco and Los Angeles, courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.

As a further build to their partnership, Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team at September NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for long-lead press during February NYFW, and will be kept under-wraps until it is available for customer purchase in September.

“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”

ABOUT BANANA REPUBLIC (@BananaRepublic)

Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. For more information about Banana Republic, its products and stores, please visit BananaRepublic.com.

ABOUT OLIVIA PALERMO (@oliviapalermo)

Olivia Palermo has gained international recognition as one of fashion’s premier insiders with her work as a model, spokesperson and as the executive editor and creative director of OliviaPalermo.com – an award winning fashion and lifestyle website. Palermo has served as Guest Creative Director, Guest editor and Guest designer and spokesperson for brands. Palermo is currently the global style ambassador for Banana Republic.

Investor information:

investor_relations@gap.com
650-952-4400

Source: Gap Inc.

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Nordstrom features exciting and vibrant cultures of Korean fashion and beauty in series of pop-up shops

SEATTLE, 2017-Jan-10 — /EPR Retail News/ — For the first time Nordstrom is unveiling a three-part shop in its series of pop-up shops, aptly titled KPOP-IN@Nordstrom, featuring the exciting and vibrant cultures of Korean fashion and beauty.

Conceptual eyewear line Gentle Monster launches the series on January 6, followed in February by a shop featuring the obsessively fun world of K-Beauty. March brings forward-thinking Korean fashion brands curated by Olivia Kim, Vice President of Creative Projects at Nordstrom.

Gentle Monster, the youthful and cult favorite Korean eyewear company will offer a selection of 40 styles of men’s and women’s frames reflecting the brand’s unique design sensibility with angular and rounded styles fit for high fashion magazines and casual everyday wear. Included in the selection will be six styles exclusively available at Pop-In@Nordstrom.

“Gentle Monster is excited to be a part of Pop-In@Nordstrom,” said Taye Yun, VP Gentle Monster USA. “This amazing opportunity allows us to reach out to Nordstrom customers through space and design. Although we have been present in select Nordstrom stores, Pop-In provides us with the platform to creatively connect directly with customers and introduce our brand in a new and exciting way.”

Each Pop-In location was created with a unique look and design, yet with a common thread mixing a variety of fabrics and textures as the structure, like a thick knitted wall or chiffon drapes to suggest an atmosphere of tranquility. Fabric walls are accented with mirrors and objects to create a unique experience for the visitor, following the brand’s ethos of using space and design as tools to lead visual conversations with its loyal fan-base.

For the launch, Pop-In partnered with the Gentle Monster team to produce unique virtual reality and 360 video content that allows customers to explore the experience in Gentle Monster flagship stores in Shanghai, Nonhyeon-dong and Bukchon stores in Seoul, South Korea, as well as the Downtown Seattle Nordstrom Pop-In shop.

Pop-In@Nordstrom x Gentle Monster will be found at Nordstrom.com/POP and in the following Nordstrom locations:

  • Downtown Seattle, Seattle, Wash.
  • Bellevue Square, Bellevue, Wash.
  • NorthPark Center, Dallas, Texas
  • The Grove, Los Angeles, Calif.
  • Michigan Avenue, Chicago, Ill.
  • CF Pacific Centre, Vancouver, B.C.
  • CF Toronto Eaton Centre, Toronto, Ont.

About Pop-In@Nordstrom

Launched in October 2013, Pop-In@Nordstrom is an ongoing series of themed pop-in shops that transitions every four to six weeks to offer a new shopping experience and batch of new, often exclusive merchandise.

Pop-In@Nordstrom was built on a monthly rotation to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online. Each shop features a mix of hand-picked merchandise spanning the high/low price range, with price points often starting at $5.

Pop-In@Nordstrom partnerships have included: Alexander Wang, Aesop, Warby Parker, Nike, VANS, Opening Ceremony, Topshop/Topman, Paris retailer Merci, rag & bone, Converse, Liberty London’s Flowers of Liberty collection, Los Angeles based Poketo, the U.S. debut of Hong Kong fashion collective I.T., the Italian Trade Commission, and Danish home goods brand HAY.

About Gentle Monster

Founded in Seoul, Korea in 2011, Gentle Monster is the most rapidly growing eyewear brand in Asia. Now a global business, the brand is distinguished by its superior quality and unrivaled retail experience, aiming to provide a completely original experience with both product and brand. A philosophy stemming from the brand’s core focuses: product, space, styling, technology, and culture redesign. Gentle Monster’s experimental approach can be well observed through its unique showrooms, and through its unbound horizon of collaborative projects with Opening Ceremony, Tome, and Hood By Air. For more information, please visit www.GentleMonster.com.

CONTACT:
Anna Brown
Nordstrom
(206) 303-4178

Source: Nordstrom