Many Women Find Pregnancy Is Full Of Niggling Complications

One problem cited by many pregnant women is a sensitive or itchy tummy. Some are so sensitive they hate anything touching their bump and thick waistbands on or under the belly feel annoying.

Fertile Mind realised maternity underpants with lace or tight and/or thick elastic waistbands were distressing some women. So they have launched maternity underpants for sensitive tummies – Perfect Fit maternity undies.

The Perfect Fit undies have many hidden features that allow them to sit comfortably under the bump, while not pushing or pressing on the skin. For example, the fabric is a soft cotton and the shape is cleverly contoured to sit flat on the belly. Sides of the maternity underpants are a little wider than usual, and the crutch is also wider. There is good bottom room too, which feels very comfortable. Finally, you won’t find a label in the undies, another thing that can cause irritation. Instead a rubberised image of Fertile Mind’s web address www.fertilemind.com.au is stamped inside the pants. All in all, the Perfect Fit maternity undies make all other maternity undies seem a little…..irritating.

The Perfect Fit maternity undies come in a two pack and RRP is $25.

Via EPR Network
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Super-Stretchy Superbra From Fertile Mind Does

When does a bra become a Superbra? When it does what this super-stretchy bra from Fertile Mind does.

The average size of an Australian woman is now 14 but many women are larger and battling to find a bra that fits their chest and cup measurements.

Superbra has been tried on a range of differently sized and shaped women and is yet to find a body shape that it doesn’t fit comfortably.

While pitched to pregnant women, this bra is not just a maternity bra. It may be one of the few bras that will suit women

So far, anecdotes from stockists are coming in with exciting news of the Superbra fitting a 16A cup to an 18J! The same bra fitted a 12K cup woman. Perhaps the seamless stretch of the elastic material is more giving than most, but women who have experienced mastectomies are also finding relief in the bra. Bras are normally associated with some discomfort, but with no seams, hooks or clips – this is one bra that has all the comfort of a soft t-shirt.

The Superbra is available in two colours (black and nude) and only two sizes (small-medium and medium-large). It retails for $44.95 and stockists can be found at www.fertilemind.com.au.

Via EPR Network
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The Rise In Breastfeeding Corresponds With A Similar Rise In Demand For Suitable Clothing That Can Allow Discreet Breastfeeding

83% of Australian women will try breastfeeding their baby and many will continue for up to a year. So the message from the World Health Organisation that breastfeeding is recommended for all infants is getting through to most women.

Glamourmom is a leading brand of nursing tank with drop down straps which access the breast. Tanks can be worn as outerwear, underwear or sleepwear. They are designed to replace the maternity bra and come in a range of colours and lengths. Glamourmom also hides the post partum tummy when an outer shirt is lifted for feeding. All Glamourmom tops have discreet clips that blend in with the top colour – making them almost indistinguishable from a regular tank. Cotton makes Glamourmom a comfortable choice as summer approaches.

Tops with sleeves and breastfeeding access are also popular – making feeding a baby while working even more discreet. Corporate styles with long, short or no sleeves are available from Fertile Mind. Bright prints give a big nod to fashion trends and breathable fabrics again work best.

Breastfeeding fashion is a popular trend that is here to stay, here’s hoping breastfeeding rates increase even more as a result. For breastfeeding fashion and Glamourmom nursing tanks go to www.fertilemind.com.au.

Via EPR Network
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Maternity Clothes That You Can Wear Anytime, Anywhere

Fertile Mind have a great solution with their Glamourmom Transaction Tank that comes in a beautiful Ruby Red and is not just for maternity by also contains a built in Nursing Bra that will allow you to feel cool and comfortable while feeding your baby in the new year.

A complementing product is the Milkbar Portable Nursing Pillow that you can take anywhere with you so that baby is always positioned for comfortable feeding. This clever invention saves your shoulders by elevating baby to the breast rather than you having to hold them up to this height.

If you are looking for a little something for a friend who is pregnant over Christmas,Bando is a great little gift because of it’s versatility and comfort. Not just a t-shirt extender but it can also be used as a boob tube under strapless garments for additional support.

Via EPR Network
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