Marks & Spencer appoints Starcount to help enhance customer understanding and predict future buying behaviour

LONDON, 2018-Mar-09 — /EPR Retail News/ — Marks & Spencer today (06 February 2018) announces the appointment of data science company, Starcount, as part of its ongoing programme of change under its five-year transformation plans. The partnership will help enhance customer understanding and insight through personalisation of M&S’ loyalty and CRM programmes including M&S’s Sparks Card. […]