Boulogne-Billancourt, France, 2015-3-25 — /EPR Retail News/ — On 18 March 2015, Carrefour and TrialPanel staged the second “Preferred by Consumers” Awards. These are prizes that are awarded to products that are given the highest ratings by the consumer community active in the MonAvisLeRendGratuit.com forum that was launched by Carrefour in 2013.
A product in stores for an online opinion
With a community of more than 400,000 consumers registered on the MonAvisLeRendGratuit.com forum, Carrefour can provide its customers with an innovative and exclusive shopping experience. Users who are registered to use the site can test up to 4 products for free every time they visit any of the retailer’s hypermarkets. Consumers say what they think about a selection of 200 big-name products that are put forward every month.
This completely consumer-driven forum is in line with the collaborative consumption system – a system which involves every consumer being able to say what they think about a product, thus helping to improve them via an open and free platform.
163 prizewinners in 10 different categories
1.4 million products were tested by members of the MonAvisLeRendGratuit community in a range of different categories (hygiene, grocery, etc.). The products which won prizes were those which scored the highest among consumers on the forum. There were 163 winners altogether!
For each of the products tested, members can post comments and so interact with the brands. The information gathered is used to improve certain recipes or packaging solutions. For example, the packaging used for Reflets de France’s sardines has been improved and will be available in June 2015 in a “lithographed” version which is considered more visually appealing by consumers.
MonAvisLeRendGratuit.com, a hugely popular service
After two years online and 7 million questionnaires completed (1 million of which have been via the mobile app), the scheme has met with wide approval among consumers who appreciate the opportunity for real dialogue with the brands and the retailer: “Beyond providing consumers with the opportunity to test products for free, MonAvisLeRendGratuit is first and foremost the emergence of a community. A community of consumers which – every day – takes action alongside us by sharing opinions, as well as by being heavily involved through content publication (recipes, photos, etc.).”