Price Chopper Supermarkets and Market 32 launch new signature line of store brand products, PICS by Price Chopper

SCHENECTADY, NY, 2016-Apr-13 — /EPR Retail News/ — Introducing PICS by Price Chopper – a new signature line of store brand products that offer high quality and premium value — available exclusively at Price Chopper Supermarkets and Market 32.

Sporting a contemporary, food-focused package design that is aligned with the company’s new (contemporary food-focused) Market 32 brand, PICS products will gradually replace nearly 2,000 Price Chopper brand favorites that customers have come to enjoy, while adding some trendy new items, such as Maple-Cinnamon Popcorn, Birthday Cake and Chocolate Caramel Twist ice cream, and nutritionally-rich Best Eggs.

The packaging transition from Price Chopper to PICS, which began in February, is expected to take nearly two years to complete. With transitional plans in place to ensure compliance with the new GMO labeling law in the state of Vermont, all PICS labels to be distributed throughout Price Chopper and Market 32’s six state footprint will include confirmation of genetically engineered ingredients, if applicable.

“The trust that our customers have in the high quality and exceptional value of our ‘own brand’ products equates to a significant portion of our business and was the impetus behind our investment in PICS. We remain committed to satisfying their high expectations with products worthy of our ‘quality and value’ seal, while updating the visual expression of our brand to ensure relevance and differentiation in today’s contemporary world,” said Mona Golub, vice president of public relations and consumer services for Price Chopper and Market 32.

The PICS moniker was coined to convey that the products are “hand-picked” to provide customers with national brand equivalent quality or better at a significant value.

Most PICS brand items will be sourced from the same suppliers and to the same specifications as Price Chopper brand products, while select others, like PICS ice creams and refrigerated ready-to-bake cinnamon rolls reflect new sources of supply that the chain’s category experts selected to provide even higher quality at the same or a lower cost. Pricing on the new PICS line will remain consistent with current store brand products.

About The Golub Corporation: Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 21,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com

Contact:

Mona Golub
Price Chopper
518.379.1480

Jonathan Pierce
APR Pierce Communications
518.221.1186 (cell)

SOURCE: Price Chopper

 

Price Chopper Supermarket in Ogdensburg open full-service pharmacy

Ogdensburg, NY, 2016-1-12 — /EPR Retail News/ — A new full-service pharmacy has opened in the Price Chopper Supermarket located at 2981 Ford Street Extension in Ogdensburg. It will provide the community with a convenient way to get all of their healthcare needs, including prescriptions and access to Price Chopper Pharmacy’s many programs available to help patients save on their medication. These programs include the Diabetes AdvantEdge Program that offers free diabetes medication and supplies as well as programs that include free antibiotics and free prenatal and children’s vitamins.

“We are pleased to extend our convenient and trusted patient centered services including immunizations and medication therapy management to Ogdensburg’s community members, who are already shopping our store for their groceries,” said Kathy Bryant, Vice President of Pharmacy for Price Chopper. “We look forward to collaborating with other health care providers in the community with the mutual goal of improving the outcomes of our patients”.

Price Chopper Pharmacy will be staffed with local pharmacists, Kaycee Cameron as the Pharmacy Manager and Patrick Duprey as the Staff Pharmacist. Private, professional, patient counseling rooms are available for patients to meet with the pharmacist to answer health and medication related questions.

The pharmacy accepts most insurance plans and transferring prescriptions is easy. Customers can simply bring their prescription bottles to the pharmacy and the pharmacist will take care of the rest.

The Price Chopper Pharmacy is open 8 am to 8 pm on Monday through Friday, and 9 am to 5 pm on Saturday and Sunday. To reach the pharmacy, please call 315-541-1181.

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About The Golub Corporation: Based in Schenectady, NY, the Golub Corporation owns and operates 136 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com

Contact:
Mona Golub
Price Chopper
518.379.1480
or
Jonathan Pierce, APR
Pierce Communications
518.427.1186