Morrisons announces price cut on essential meat and poultry products

Bradford, England, 2016-Sep-05 — /EPR Retail News/ — This week, Morrisons will cut the price of essential meat and poultry products by 12 per cent, to help families bring meat back to the dinner table this autumn.

  • Price cuts on ham and other cooked meats will also help families whose children will be returning to school with packed lunches this week.
  • The reductions in meat prices come as new research shows that families are eating more roasts mid-week. i The cuts are aimed at helping them eat meat more affordably.
  • The prices of nearly 130 top selling cooked meat, fresh meat and poultry products are being reduced along with more than 30 fruit & veg lines.
  • Andy Atkinson, Morrisons Customer and Marketing Director, said: “Meat is one of the priciest items in families’ shopping baskets and as kids go back to school the cost of packed lunches is an added cost. “We’re a British company, making our own ham and buying our own cattle here in Britain. By doing this efficiently ourselves we can pass much-needed savings on to customers.”
  • Example price cuts per product

The cuts form part of Morrisons latest ‘Price Crunch’, a rolling programme of lower prices, typically lasting a minimum of three months. To date this year, the grocer has reduced the prices of over 4,435 products.

For all media enquiries call: 0845 611 5111

Source: Morrisons Group

Morrisons announces its first price cut in 2016

‘Price Crunch’ is first in a rolling programme of price cuts in 2016

Bradford, England, 2016-Feb-03 — /EPR Retail News/ — Morrisons is to cut the price of 1,072 items with many of the reductions on fresh food, such as fruit and veg.

Morrisons Chief Executive David Potts said:

“We are cutting the prices of products that customers will welcome being cheaper at Morrisons and we are cutting every penny we can.

“We continue to listen carefully to customers and they have told us they want lower prices, particularly on fresh food and everyday essentials. As we improve our customers’ shopping trip we are becoming more competitive with our own distinct set of prices.”

The price cuts will be accompanied by a marketing campaign called ‘Price Crunch’ which will communicate the lower prices to customers through external and in-store advertising.

‘Price Crunch’ will be a rolling programme of lower prices, typically lasting a minimum of three months.

Morrisons is the UK’s second largest fresh food manufacturer and uniquely among the supermarkets, makes more than half of the fresh food it sells. It will be using its food manufacturing business to keep prices down.

Morrisons announces its first price cut in 2016

For further information please contact: Julian Bailey tel. 07969 061 092

About Morrisons
Morrisons is one of the UK’s biggest food retailers with 498 stores and we’re the only British supermarket to have our own food processing sites and abattoirs. We employ expert livestock buyers to pick animals straight from the farmer and we are unique in making almost a quarter of the food we sell in store ourselves, giving us unrivalled control over our supply chain.

We’re committed to supporting British farming, that’s why all Morrisons-branded fresh meat and everything on our butchers’ counters is 100% British. And we have more skilled specialists on hand to prepare more fresh food in store than any other retailer, with over 6,000 fully trained crafts people in our stores including butchers, bakers, fishmongers and cheesemongers.

Every week, over 11 million customers pass through our doors and more than 117,000 colleagues across the business work hard each day to deliver great service to them. Our aim is to give our customers more of what matters to them, offering great quality food at low prices.

SOURCE: Wm Morrison Supermarkets plc