JCPenney announces collaboration with Lifetime Emmy-nominated® show Project Runway; launches exclusive fashion brand   Brand Will Feature Limited Edition Designs from Season Winners and Challenge Episodes PLANO, Texas, 2017-Aug-02 — /EPR Retail News/ — JCPenney [NYSE: JCP] is giving shoppers a front row seat to its fall fashion lineup with the launch of the first-ever “Project Runway” brand…