LEEDS, England, 2016-Apr-14 — /EPR Retail News/ — Asda has today announced the appointment of Publicis Groupe’s Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat.
The appointment of Saatchi & Saatchi and Zenith is part of Asda’s Project Renewal blueprint to transform its business and…