Tokyo, 2016-Sep-05 — /EPR Retail News/ — Rakuten Card Co., Ltd. today (September 1, 2016) announced that it will begin accepting applications for and issuing the Rakuten Gold Card, a gold card with an accessibly-priced 2,000 yen (excluding tax) annual membership fee, starting September 1, 2016.
When the Rakuten Gold Card is used for purchases on Rakuten Ichiba*1, cardholders will be awarded five times the amount of Rakuten Super Points (normally one point per 100 yen). Additionally, the Gold Card also allows cardholders to use airport lounges at 28 major domestic airports and two airports overseas*2 free of charge.
Among Rakuten Ichiba users who find points appealing and make frequent purchases to accumulate large quantities of Rakuten Super Points (Platinum members and Gold members), 34% did not own a Rakuten Card*3. Furthermore, 37.4% of users said their motivation for getting a credit card was that they “want to use the lounge services at airports.” This led Rakuten Card to issue a gold card with an accessibly-priced annual membership fee that also comes with a high Rakuten Super Points reward rate and access to lounge services at major domestic airports and two airports overseas.
In the future, Rakuten Card will also seek to further enhance customer satisfaction by meeting users’ needs and ensuring that all users can use credit cards safely and with peace of mind.
*1 The Super Point Up Program is currently being held on Rakuten Ichiba (as of September 1, 2016).
In addition to the normal allocation of points (one point per 100 yen), an additional three times the amount of Rakuten Super Points can be earned by using a Rakuten Card, an additional single allocation of points can be earned by using a Rakuten Gold Card or Rakuten Premium Card, an additional single allocation of points can be earned by shopping via the Rakuten Ichiba app, and an additional single allocation of points can be earned by using Rakuten Mobile. Thus, if all the services are combined, up to seven times the usual amount of points can be earned.
*2 Honolulu International Airport (Hawaii, U.S.); Incheon International Airport (Incheon Metropolitan City, South Korea)
*3 Reference: FY2016 First Quarter Consolidated Financial Results
For member rank details, see: https://point.rakuten.co.jp/guidance/rankkeep/
・Name: Rakuten Gold Card
・Application / issuance date: September 1, 2016
・Eligible age for applying: 20 years old and above *Based on the Rakuten Gold Card’s independent screening criteria
・Issuance features: A gold card with a 2,000 yen (excluding tax) annual membership fee. Five times the amount of normal Rakuten Super Points (one point per 100 yen) will be awarded on Rakuten Ichiba purchases*1. Additionally, cardholders will be able to use the airport lounges at major domestic airports, Honolulu International Airport (Hawaii), and Incheon International Airport (South Korea), free of charge.