Rakuten Kobo introduces new updated version of the original crowd-pleasing waterproof eReader

Just in time for summer, Kobo empowers passionate readers
to enjoy worry-free reading wherever they go.

Toronto, ON, 2017-May-03 — /EPR Retail News/ — Relaxing takes many forms, and many agree that reading is key, especially when it takes place near water whether in the bath, on the dock, by the pool, or at the beach.

In the service of relaxation and just in time for the summer reading season, Rakuten Kobo, a global leader in eReading, today ( May 2, 2017) announces its newest addition to the family, the new Kobo Aura H2O—an updated version of the original crowd-pleasing waterproof eReader. The new device allows booklovers to easily read in direct sunlight due to its anti-glare E Ink display, for a print-on-paper like reading experience. ComfortLight PRO reduces blue-light spectrum, so while nail-biting thrillers may keep you up at night, the new Kobo Aura H2O will not.

The new Kobo Aura H2O  will be available in black and will retail for $199.99 CAD (MSRP) in Canada at www.kobo.comFile (pre-orders will be available as of May 15) and select retailers starting on May 22; the device will also be available as of May 22 in the US, the UK, Italy, France, the Netherlands, Spain, Belgium, Switzerland, Japan, and Turkey; as of June in Sweden; as of July in Australia and New Zealand, with Philippines, Mexico and Brazil to follow later this year.

Typically, technology and water don’t play well together, but this summer, they do. The new Kobo Aura H2O is the season’s must-have accessory to let avid readers enjoy their favourite stories in more places—relaxing in the bath, by the pool, or while on seaside excursions. The device is waterproofed* with HZO Protection™ for worry-free reading near water. The coating technology applied to the device’s interior allows it to be fully submerged without the need for port covers.

For night owls, ComfortLight PRO reduces blue-light exposure through the course of the day, so they can read even longer without it affecting their sleep. This innovative technology was introduced with the launch of Kobo Aura ONE last year, winning the seal of approval from Colleen Carney, Associate Professor and Director of the Sleep and Depression Laboratory at Ryerson University, who said devices that eliminate blue light work well for those who enjoy reading before bed; for more from Dr.Carney,

Not sure which book to take on your daily adventures? Take them all. With 8GB of storage, the new Kobo Aura H2O Edition 2 stores up to 6,000 eBooks. A forgotten charger on cottage trips is no longer a cause for concern; with weeks of battery life, readers can enjoy countless hours of reading before needing a charge . The Freescale SoloLite processor ensures page turns are quick and seamless. What’s more, the 6.8” Carta E-Ink touchscreen displays print-quality text beautifully (265ppi).

No two booklovers are alike, and a customizable reading experience is a must. With TypeGenius, readers have many options to choose what suits them best, such as weight and sharpness settings, and the ability to choose from 50 font sizes and 11 font types. In addition, they can adjust margins, highlight passages, write notes, or look up a word with the built-in dictionary—all with the tap of a finger.

Michael Tamblyn, CEO of Rakuten Kobo, says: “The new Kobo Aura H2O enables book lovers to read anywhere and everywhere they go—to make the most out of every day and while on their summer holidays. No splash, intentional or not, will dampen their reading experience. When I head out to enjoy the summer with my family, beach bags are always jam-packed with snacks, sunscreen, and countless other necessities, including books. This device makes it possible to take your entire library with you, without having to choose which story to take along; take them all and make the most of that much-needed ‘me’ time.”

Kobo Aura Edition 2—a refreshed version of a beloved classic

In addition, sales of the Kobo Aura Edition 2, an eReader in a lightweight design that is already available overseas, will also commence in Japan on May 23.

The Kobo Aura Edition 2 encourages readers to lose themselves in their favourite stories on its 6” Carta E Ink touchscreen (1024 x 768 resolution; 212 ppi). The device’s lightweight and comfortable design makes it easy and comfortable to hold for hours of reading, and offers access to millions of books 24/7 through a Wifi connection. With a print-on-paper look (11 font types and 40 font sizes), booklovers can read in direct sunlight without glare; battery life of up to 2 months; 4 GB of memory of on-board memory to store up to 3,000 eBooks; and with the built-in, adjustable ComfortLight, reading is made easy regardless of lighting conditions.

For more information: www.kobo.comFile.

*Meets requirements of IPX8 rating. Waterproof for up to 60 minutes in up to 2 metres of water.

Source: Rakuten Inc.

Rakuten Kobo launches its popular eBookstore in Taiwan

Taipei, Taiwan, 2016-Sep-30 — /EPR Retail News/ — Rakuten Kobo, one of the world’s most innovative eReading services, today (September 29, 2016) announced the launch of its popular eBookstore in Taiwan. In addition to the localized service launch, Rakuten Kobo also announced its partnership with a number of Taiwan’s leading publishers to offer original and translated traditional Chinese language digital titles to booklovers around the world.

The Rakuten Kobo Taiwan eBookstore will be managed by a dedicated team and will offer a robust lineup of thousands of popular traditional Chinese language titles, as well as travel guides, lifestyle titles, business books and magazines. In addition to its localized eBookstore, Rakuten Kobo has also developed free Chinese language eReader apps for Android and iOS smartphones and tablet devices, allowing Taiwanese booklovers to enjoy millions of international titles available from leading publisher partners around the world on devices they already own.

Leading Taiwan publishers partnering with Rakuten Kobo include Cite Publishing, Yuan Liou Publishing, Book Republic, Eurasian and Readingtimes Publishing.

“We are pleased to offer Kobo’s localized eBookstore service in Taiwan, making it easy for booklovers to build digital libraries stocked with all their favorite titles,” said Michael Tamblyn, CEO and President of Rakuten Kobo. “We work closely with Taiwan’s vibrant publishing community to bring the best content to our Chinese language reading community here and around the world.”

“I am delighted to see another great Rakuten service launch in Taiwan, one of our most important international markets,” commented Hiroshi Mikitani, Chairman and CEO of Rakuten, Inc. “Since our launch in Taiwan in 2008, Rakuten has steadily built the range of innovative services available to our growing membership base across e-commerce, fintech, travel and now digital content.”

The Rakuten Kobo eBookstore is located at tw.kobo.com and international digital readers can peruse a wide variety of traditional Chinese language titles across all genres at their local Rakuten Kobo eBookstore, accessible through www.kobo.com

Rakuten Kobo’s eBookstore service launch in Taiwan follows service expansion announcements in Turkey and Mexico and is part of Rakuten Kobo’s expansion to serve its global eReading community with original and translated digital content from publisher partners around the world.

About Rakuten Kobo Inc.
Believing that consumers should have the freedom to read any book on any device, Rakuten Kobo provides consumers with a choice when reading. Rakuten Kobo offers an eReader for everyone with a wide variety of E Ink eReaders, as well as free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®. Rakuten Kobo eReaders can be found in major retail chains around the world. Rakuten Kobo is headquartered in Toronto and owned by Tokyo-based Rakuten.

About Rakuten, Inc.
Rakuten, Inc. (TSE: 4755) is one of the world’s leading internet services companies, offering a wide variety of services for consumers and businesses with a focus on e-commerce, finance, and digital content. Since 2012, Rakuten has been ranked among the world’s ‘Top 20 Most Innovative Companies’ in Forbes magazine’s annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 12,000 employees worldwide.

For more information, visit www.kobo.com and global.rakuten.com/corp/

Source: Rakuten, Inc.

Rakuten Kobo announces its latest step towards the perfect reading device with the launch of Kobo Aura ONE

TORONTO, ON, 2016-Aug-22 — /EPR Retail News/ — For many, reading is not just a pastime, but an identity. Inspired by that insight, Rakuten Kobo today announces Kobo Aura ONE, which was designed with the help of its best customers and reflects Kobo’s latest step towards the perfect reading device. A team of nine of Kobo’s top customers challenged the Kobo design team to push the limits on all aspects of hardware and software. Months of collaboration resulted in an eReader with a screen size that fits more words to a page, front-light technology that allows for nighttime reading with no impact on sleep, and an interface offering customized book recommendations to suit each and every reader.

Kobo Aura ONE makes its debut with a singular goal—to offer a reading experience like no other. It will be available in soft black and will retail for $249.99 CAD (MSRP) in Canada exclusively at www.kobo.com and with Indigo in-store and online at www.indigo.ca from August 30 to September 29 (pre-order from August 30 to September 5; September 6 in-store availability); the device will be available at Best Buy beginning September 30; and as of September 6 in the US, the UK, Italy, France, the Netherlands, Germany, Spain, Belgium, Japan, and Turkey; October/November in Australia, New Zealand and Mexico; and March 2017 in Brazil.

Welcome to the reader-centric Kobo Aura ONE experience

Get Lost in a Story with a Book-Sized Touchscreen: Those who like the size of a hardcover book with spacious pages will enjoy reading on the largest premium Carta E Ink touchscreen currently available on the market, with 300 ppi for print-quality resolution. Housed within the device’s thin, lightweight design (195.1 x 138.5 x 6.9 mm; 230g), the edge-to-edge 7.8” screen allows for an enjoyable reading experience with more words to a page, which means fewer page turns.

Bedtime Readers Rejoice with ComfortLight PRO: Experts have cautioned that devices in bed, and specifically the blue light from screens, can affect sleep quality. By reducing blue light exposure, Kobo Aura ONE’s enhanced front-light technology lets people enjoy nighttime reading without impacting their sleep. An ambient light sensor automatically detects current light levels to emit the optimal brightness based on the time of day; by setting a bedtime hour, the hue of the light mimics the sun’s natural progression. Readers can also manually choose their own light settings based on personal preference.

“Getting the right amount of sleep is extremely important, and is just as valuable to your health as a balanced diet and daily exercise routine”, says Colleen Carney, Associate Professor and Director of the Sleep and Depression Laboratory at Ryerson University. “A lot of people find it hard to wind-down at the end of the day, and falling asleep with a racing mind doesn’t make it easy. Doing something relaxing like meditation, yoga or reading for 20 minutes before hitting the pillow can help, but we’ve all heard that reading on an electronic device can hinder a restful night’s sleep due to the activating effects of blue spectrum light. We require red spectrum light to stimulate melatonin, a hormone that regulates our body clock. This device pays attention to the timing of blue and red spectrum light to protect sleep quality.”

She said a lot of people troubled by insomnia or sleeplessness give up their reading devices. “That’s the last thing I want you to do,” says Carney. “Depending on what kind of bedside light you have, I’d prefer you to read on a device, and one that eliminates blue light is excellent. It’s especially important for teens who are much more photo sensitive than adults.”

Borrowing eBooks has Never Been Easier: Readers can easily connect to their local public libraries right from their Kobo Aura ONE with built-in, one-touch OverDrive library lending access*. Set-up is free with a library card from any OverDrive-powered library, and through an integrated catalogue, booklovers can search for the title they want, and depending on the title, choose to either borrow or buy.

Waterproof for the ultimate escape: Sink into a good read while in the bath or take it poolside without worry. Advancing from the breakthrough Kobo Aura H2O waterproof device, Kobo Aura ONE now has HZO Protection™, making it waterproof** for reading in places where other devices might not survive. The coating technology applied to the device’s interior allows it to be fully submerged without the need for port covers. Now relax, draw a bath and start reading.

Read your way: As no two booklovers are alike, Kobo offers a reading experience to suit any reader’s taste. TypeGenius offers customizable font options, which include exclusive weight and sharpness settings, with the choice of 50 font sizes and 11 font types. In addition, readers can adjust margins, highlight passages, write notes, and look up words with the built-in dictionary. With a world-class catalogue of more than 5 million titles available at Kobo.com, ranging from romance to thrillers, biographies and memoirs to business books, non-fiction to literary fiction—there are options for everyone—available directly from the device with a Wifi connection.

Carry an entire library in the palm of your hand: Not sure which book to take on vacation or on the bus to work? Take them all. With 8GB of storage, Kobo Aura ONE stores up to 6,000 eBooks. What’s more, the device’s battery life of up to one month allows booklovers to enjoy a full book before needing a charge. Reading is a breeze with 512 MB of RAM and the Solo Lite processor—making page turns fast and seamless.

“As we build new devices, we are trying to keep the reader’s entire reading life in mind – where and when do they read, how can we make things easier, how can we combine beautiful design with pushing the envelope of what technology can do. Everything we do is for the reader,” said Michael Tamblyn, CEO, Rakuten Kobo. “The insights and feedback gleaned from working closely with some of our top customers were instrumental in the design of this new device. The result is an eReader that offers our biggest, thinnest screen yet, a revolutionary light that adapts to day and night—and it’s waterproof, which means it can go virtually anywhere you do. In the end, we want to make people’s reading lives better, and with the help of our most passionate customers, we created Kobo Aura ONE to do just that.”

Kobo Aura Edition 2—a refreshed version of a beloved classic

The new Kobo Aura encourages readers to lose themselves in their favourite stories on its 6” Carta E Ink touchscreen (1024 x 768 resolution; 212 ppi). The device’s lightweight and comfortable design makes it easy and comfortable to hold for hours of reading, and offers access to millions of books 24/7 through a Wifi connection. With a print-on-paper look (11 font types and 40 font sizes), booklovers can read in direct sunlight without glare; battery life of up to 2 months; 4 GB of memory of on-board memory to store up to 3,000 eBooks; and with the built-in, adjustable ComfortLight, reading is made easy regardless of lighting conditions. Starting September 6, Kobo Aura will be available in Canada, the US, the UK, Italy, France, the Netherlands, Germany, Spain, Belgium, Turkey; October/November in Australia, New Zealand, Mexico, and the Philippines; in 2017 – Japan and Brazil; it will be available in black and retail for $129.99 CAD (MSRP).

For more information, please visit www.kobo.com.

*Dependent on library participation, available through most public libraries in North America, United Kingdom, Australia and New Zealand. eBook availability varies based on library.

**Meets requirements of IPX8 rating. Waterproof for up to 60 minutes in up to 2 metres of water.

Source: Rakuten