Red Button Vintage Creamery Ice Cream wins the 2016 Store Brand Packaging Gold award

Red Button Vintage Creamery Ice Cream wins the 2016 Store Brand Packaging Gold award
Red Button Vintage Creamery Ice Cream wins the 2016 Store Brand Packaging Gold award

 

Salt Lake City, UT, 2016-Oct-06 — /EPR Retail News/ — Red Button Vintage Creamery Ice Cream is getting national attention. Associated Food Stores’ exclusive, premium ice cream brand recently received the 2016 Store Brand Packaging Gold award in the Frozen and Refrigerated category from Store Brands magazine. Red Button Vintage Creamery ice cream was recognized and honored in August at Store Brands’ 2016 Innovation & Collaboration Summit in Orlando, Florida and in the publication’s September issue.

Red Button Vintage Creamery ice cream’s packaging was recognized not only for the functionality of the cardboard container, but the overall appearance. The vintage-branded ice cream packages are instantly recognizable to shoppers with a large red, authentic button on the lid, mouthwatering product images on the front and each flavor’s unique story on the side panel.

“Our goal was to create a package that not only reflected the authentic quality of premium ice cream reminiscent of childhood but one that would also appeal to multiple generations of ice cream lovers,” said KC Carlson, art director for Red Button Vintage Creamery and Associated Food Stores. “Red Button Vintage Creamery ice cream packaging does just that and this award is validation.”

Red Button Vintage Creamery ice cream launched in July 2015 and was created through a partnership between Associated Food Stores and Casper’s Creamery. Available in 28 flavors, plus several seasonal varieties, the ice cream continues to be a top seller. The premium treat is available at more than 300 Associated Food Stores’ retailers including Macey’s, Lin’s, Dan’s, Dick’s, Fresh Market, Peterson’s and Stokes. For more information about Red Button Vintage Creamery ice cream and the new Red Button Vintage Creamery premium pies or to find a retailer near you, visit www.redbuttoncreamery.com.

Source: AFS

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Associated Food Stores brings back the classic taste of childhood with the launch of Red Button Vintage Creamery Ice Cream

Associated Food Stores Launches Premium Ice Cream Brand

Salt Lake City, Utah, 2015-7-20 — /EPR Retail News/ — Associated Food Stores is bringing back the classic taste of childhood with the launch of Red Button Vintage Creamery Ice Cream. The premium desert, which was created through a partnership with Cache Valley, Utah based Casper’s, the parent company of Fat Boy, is available exclusively at Associated Food Stores.

Red Button Vintage Creamery Ice Cream is made with the freshest ingredients including whole milk and all-natural sugar to provide a consistently smooth and rich treat. Each of the 18 different flavors, which include classics like Vanilla Bean and Mint Chocolate Chip as well as unique choices including Black Licorice, Raspberry Lemonade sherbet and Sprinkled Animal Cookie, are curated in small batches to ensure each is rich and creamy. Red Button Vintage Creamery Ice Cream is comparable to other premium ice creams, and the 56 oz carton has an average retail price of $4.99, a dollar less than competitors like Tillamook.

“We are pleased to announce the addition of Red Button Vintage Creamery Ice Cream, exclusively available at independent retailers supplied by Associated Food Stores,” said Neal Berube, CEO of Associated Food Stores. “We love the rich, creamy, premium taste and are certain our guests will too.”

The new brand enters the frozen market just in time for National Ice Cream Day (July 19). Despite the recent stronger healthy lifestyles push, the ice cream industry continues to grow. Last year, ice cream sales totaled approximately $13.7 billion and according to Mintel Research the average American eats ice cream 28.5 times each year. The growth reflects ice cream’s position as a household staple as more families use it for celebrations, rewards or as a substitute treat for dining out.

“We are thrilled to partner with Associated Food Stores to bring the quality consumers have come to expect from Casper’s to Red Button Vintage Creamery,” said Keith Lawes, vice president of Casper’s. “It’s always great when two local companies can work together to create a quality product like Red Button Vintage Creamery Ice Cream and we look forward to a long relationship.”

Shoppers can find Red Button Vintage Creamery at any Macey’s, Fresh Market, Dan’s, Dick’s Market, Lin’s, Peterson’s, Lee’s MarketPlace, Stokes and other participating Associated Food Stores retailers. For more information about Red Button Vintage Ice Cream and to find a retailer near you, visit redbuttoncreamery.com

Media interested in hosting a Red Button Vintage Creamery ice cream event for National Ice Cream Day should contact Sarah Pettit (scpettit@afstores.com 801-978-8948) for samples.

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Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. To learn more about Associated Food Stores or to find a retailer near you, visit www.afstores.com.

Associated Food Stores brings back the classic taste of childhood with the launch of Red Button Vintage Creamery Ice Cream

Associated Food Stores brings back the classic taste of childhood with the launch of Red Button Vintage Creamery Ice Cream