Salt Lake City, UT, 2016-Oct-06 — /EPR Retail News/ — Red Button Vintage Creamery Ice Cream is getting national attention. Associated Food Stores’ exclusive, premium ice cream brand recently received the 2016 Store Brand Packaging Gold award in the Frozen and Refrigerated category from Store Brands magazine. Red Button Vintage Creamery ice cream was recognized and honored in August at Store Brands’ 2016 Innovation & Collaboration Summit in Orlando, Florida and in the publication’s September issue.
Red Button Vintage Creamery ice cream’s packaging was recognized not only for the functionality of the cardboard container, but the overall appearance. The vintage-branded ice cream packages are instantly recognizable to shoppers with a large red, authentic button on the lid, mouthwatering product images on the front and each flavor’s unique story on the side panel.
“Our goal was to create a package that not only reflected the authentic quality of premium ice cream reminiscent of childhood but one that would also appeal to multiple generations of ice cream lovers,” said KC Carlson, art director for Red Button Vintage Creamery and Associated Food Stores. “Red Button Vintage Creamery ice cream packaging does just that and this award is validation.”
Red Button Vintage Creamery ice cream launched in July 2015 and was created through a partnership between Associated Food Stores and Casper’s Creamery. Available in 28 flavors, plus several seasonal varieties, the ice cream continues to be a top seller. The premium treat is available at more than 300 Associated Food Stores’ retailers including Macey’s, Lin’s, Dan’s, Dick’s, Fresh Market, Peterson’s and Stokes. For more information about Red Button Vintage Creamery ice cream and the new Red Button Vintage Creamery premium pies or to find a retailer near you, visit www.redbuttoncreamery.com.