The Book People Announces Ways It Is Helping To Tackle Poor Literacy Levels

In light of the latest, shocking figures from the National Literacy Trust, renowned bookseller the Book People highlights the way in which it is helping to make reading accessible and affordable for all.

According to the NLT’s report, which will be published in full later this month, one in four children attending primary schools in London currently leave without the skills to be able to read properly. Of those, five per cent can barely read at all and in the worst-performing inner city schools, 40 per cent of children leave with a reading age of a six to nine-year-old.

Susie Chalmers, Marketing Director at the Book People said: “At the heart of the Book People is the ethos of bringing books to people and making reading affordable to all. Figures like this are worrying, but only strengthen our determination to ensure that we continue to play our part in introducing children of all ages to the joy of reading.”

The Book People began in 1988 and since that very first day it adopted a business model that drove down the cost of books for the general public. Now, it is reaching new readers every day, thanks to a huge online presence and a network of dedicated distributors who place books in hospitals, offices and most importantly, nurseries and schools.

It is hoped that by combining huge discounts – generally more than 50 per cent off the RRP – great incentives to buy books, such as redeemable book points and the Points Passport loyalty scheme, and offering frequent free delivery and discount code promotions to bring prices down even further, that reading will become all the more appealing.

Specialising in exclusive collections that offer even greater value to the customer, the Book People have looked to support children’s reading schemes by teaming up with Oxford Reading Tree to offer educational sets such as the Biff, Chip and Kipper Collection at a discount of more than 80 percent.

The Book People also owns Red House, a specialist website providing the latest and very best children’s books. The titles are handpicked by knowledgeable book buyers who know just what will encourage children, parents and teachers to read. It recently gave more than 150 books to children in foster care.

Daniel Webb, Red House editor, knows how important reading is to a child’s development.

“Here at Red House, we supply everything from board books for babies to compelling novels for confident readers, early readers to teen fiction. Our emphasis is always on finding the books that children themselves would choose. In this way, Red House supports the efforts of parents and teachers to encourage children to read,” he said.

Anyone can buy books online from the Book People, and with a huge collection of fictionbooks, children’s educational guides, reference books and much more available at rock bottom prices there is really no barrier to reading.

Via EPR Network
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The Book People Nominated for Prestigious Bookseller Award

One of the UK’s most successful online bookshops, the Book People, has been shortlisted for the accolade of Direct Bookselling Company of the Year in the prestigious 2011 Bookseller Industry Awards.

The Book People is already the proud owner of two such awards – one in the same category as they are nominated for this year and the other for founder Ted Smart’s Outstanding Contribution to Bookselling. Since their inception in 1988 the Book People has grown rapidly and developed into one of the nation’s most important retailers of fiction books, children’s books and more. This latest nomination is testament to the popular service they offer to consumers.

Organisers of the award remarked that the Book People (TBP) had “successfully honed its bringing books direct to the workplace model for 22 years, and added increased digital elements in 2010. TBP has upped its online product ranges to 18,000 lines, which has boosted average order values by a huge 150 per cent. Development in search engine optimisation also helped to raise sales.”

It is for these reasons that the Book People has been nominated in the direct bookseller category, alongside amazon.co.uk, The Book Depository and Scholastic Book Clubs.

Neill Denny, the Bookseller’s editor-in-chief, praised this year’s nominees, saying: “The overall standard of entries was incredibly high despite, or perhaps because of, the turbulent times we are living through. It will be a very tough job choosing the winners from such a strong field.”

This year, a total of 17 awards will be presented at the Book Industry Conference, a black-tie gala dinner hosted by London’s Park Lane Hilton on Monday 16th May. As well as the usual array of awards, this year’s awards will feature two new categories; Children’s Publisher, and Library Innovation of the Year.

Via EPR Network
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