Partnership with industry’s premier adventure bike manufacturer broadens co-op’s line of adventure touring, backcountry, and fatbikes
SEATTLE, 2016-Jul-04 — /EPR Retail News/ — REI, a national specialty outdoor retailer and the nation’s largest consumer co-op, and Salsa Cycles, bikepacking innovator and bicycle manufacturer, plan to make Salsa-brand bikes available to REI members and customers at select REI stores and REI.com starting in fall 2016.
“REI is committed to the adventure cycling segment, and partnering with Salsa was a natural progression for us,” says Ben Johns, REI general merchandising manager for cycle. “Salsa’s line-up provides our customers a broad selection of specialty mountain, touring, and fatbikes, and will be a great complement to our existing lineup.”
A selection of Salsa’s fatbikes, including the Beargrease, Mukluk, and Bucksaw, will be available in time for winter in select REI locations and online.
Additional Salsa bikepacking and adventure touring bikes, including the Cutthroat, Fargo, Marrakesh, and Vaya, and trail and backcountry models including the Redpoint, and Pony Rustler, will be available to REI customers starting in spring 2017.
Based in Minneapolis, Minn., Salsa believes a sense of adventure makes life better and encourages people to “adventure by bike.” Founded in 1982, Salsa has introduced dozens of innovative bikepacking and cycling adventure models, including the Marrakesh, a popular touring bike, the Fargo, a versatile off-road dropbar mountain bike, and the Bucksaw, a full-suspension fatbike.
“Our mission at Salsa is to keep the spirit of adventure alive in cycling. REI is the ideal retailer to help us elevate the bikepacking and touring culture,” said Justin Julian, Salsa Brand Manager. “As a specialty retailer with a deep understanding and ability to outfit people for adventure cycling, REI is the correct next move for us.”
About Salsa Cycles
Salsa Cycles is a privately owned, Minneapolis-based company that has built a reputation on exceptional bikes and related products. Salsa is dedicated to keeping the spirit of adventure alive in bicycling. Find Salsa on the web at www.salsacycles.com.
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 145 stores in 35 states. If you can’t visit a store, you can shop at REI.com, REI.com/outlet or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 150 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.
For more information or to request an interview, please contact REI Public Affairs at