SEATTLE, 2015-6-9 — /EPR Retail News/ — Inspired by customers’ love of Frappuccino, Starbucks is offering six new Frappuccino® blended beverages.
The new beverages, based on customers’ favorite Frappuccino combinations are: Caramel Cocoa Cluster; Cinnamon Roll; Cotton Candy; Cupcake; Lemon Bar; Red Velvet Cake. These Fan Flavor Frappuccino beverages will be available in participating Starbucks stores in the U.S. and Canada beginning June 8.
But of those fun flavors, which is the fan favorite?
That will be up to customers to decide.
From June 19 through June 30, customers may vote for their favorite blended beverage by giving green straws to their top choices in the Frappuccino® Flav-Off on Frappuccino.com. The winning Frappuccino® Fan Flavor blended beverage will be announced July 3 on Frappuccino.com and Frappuccino social channels (Facebook, Tumblr, Twitter and Instagram). Then, from July 3-6 customers will be able to purchase the winning Frappuccino® Fan Flavor at a special price of $3 for a grande (16 oz.) size beverage from 2-5 p.m. local time.
“In celebration of the 20th anniversary of Frappuccino and the thousands of flavor combinations created by our enthusiastic customers, we are excited to introduce six Fan Flavor Frappuccino beverages,” said Renee Jones, marketing director at Starbucks. “Over the years we have seen many creative recipes from our customers, and the six Fan Flavor Frappuccino beverages featured in the Flav-Off contest represent a few of the most popular recipes.”
Starbucks launched the Frappuccino® 20 years ago. Read more about the birth of an icon, the new S’mores Frappuccino®, the Mini Frappuccino®, and how Starbucks social media team captures the personality of the popular beverage.
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