Waitrose launches brand new website offering customers all they need to prepare, cook and enjoy great food at home

LONDON, 2015-10-28 — /EPR Retail News/ — The multichannel evolution of Waitrose heats up today with the launch of a brand new website offering customers all the kit they need to prepare, cook and enjoy great food at home.

From this week, waitrosekitchen.com will offer customers a significantly wider range online of over 3000 products, from cookware and utensils to cookbooks and coffee machines, to spiralizers and blenders. The site will also offer ideas, expertise and inspiration to enable those who have a passion for cooking to enjoy experimenting and developing their skills.

The total kitchen market is sized at over £4.5bn and has rapidly grown in recent years with online sales projected to grow to £1bn by 2018*. Waitrose plans to increase its share in this expanding market six fold within the next five years.

The launch of waitrosekitchen.com builds on the supermarket’s growing multichannel presence, which includes the recently launched specialist shops www.waitroseflorist.com, www.waitrosecellar.com, www.waitrosegifts.com,www.waitrosegarden.com, and www.waitrosepet.com in addition to the retailer’s main website for groceries, www.waitrose.com.

Robert McCarthy, Head of eCommerce, said: ‘We already offer our customers the ingredients, ideas and expertise and so waitrosekitchen.com is a natural evolution for Waitrose and a real step forward in our multichannel strategy. The essence of the site is to bring together our customers love of food and cooking with all the equipment they need. The website will give them access to exciting products, competitive prices and ultimate convenience.’

The launch now means many UK customers will be able to order waitrosekitchen.com products directly to their homes in the UK, or click and collect to their nearest branch. If customers order by 9pm, they can collect the next day from their nearest Waitrose branch.

In addition to hundreds of own brand products, the website will also feature top brands such as Le Creuset, KitchenAid and Nordicware, as well as some niche and innovative products such as the automatic pan stirrer and the Smoking Gun, a handheld smoker which can smoke almost anything from cheese to chocolate. Top trends will also be highlighted on the site as well as a focus on seasonal products, such as juicers, smoothie makers, soup makers and steamers.

To celebrate the launch of waitrosekitchen.com customers are being offered 20% off when they spend £30 or more, excluding kitchen appliances, until 24 November 2015.

waitrosekitchen.com will complement food and cooking expertise on other Waitrose channels, including its publications, Waitrose TV, social media and in branch activity. The website will help to connect all of these elements to inspire customers with the latest innovation and ideas to inspire cooks across the country.

Notes to editors

* According to Conlumino, July 2013.

– the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 342 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014


For further information please contact:

Kerry Davies, Corporate Communications Manager
Email: kerry.davies@waitrose.co.uk
Telephone: 01344 824325

SOURCE: John Lewis Partnership

Waitrose becomes the first supermarket to go live with website dedicated to pet products

LONDON, 2014-10-2— /EPR Retail News/ — Waitrose has today launched a new ‘breed’ of website – waitrosepet.com – becoming the first supermarket to go live with a website dedicated to pet products. Waitrosepet.com offers the perfect solution to every animal owner’s needs, stocking both well-known brands and specialist products. In all, waitrosepet.com will showcase a huge range of over 9,000 products, including more than 60 Waitrose own-brand lines.

Along with popular brands, waitrosepet.com will stock specialist and veterinary diets, such as Purina Pro Plan, Royal Canin, Hill’s and James Wellbeloved – as well as a broad range of accessories for cats, dogs, birds and fish. WaitrosePet has all of the accessories customers need for their dogs to be the best-dressed this winter, with a range of tweed coats starting at £10.89. Man’s best friend also won’t miss out on festive treats this Christmas, with Billy and Margot Christmas Crackers at £6.99.

Looking to 2015, the waitrosepet.com offering will expand to include reptile and equine products.

WaitrosePet will provide expert advice and product information on specialist pet foods, including a telephone advice service. Waitrose is the first multiple retailer to stock these products, and to make them available with free delivery across the UK on every order (with a minimum spend of £30). In addition customers can ensure they never run out, by booking a repeat delivery using the waitrosepet.com repeat ordering service.

Waitrose has launched WaitrosePet in partnership with online retailer Monster Pet Supplies.

Robert McCarthy, Head of Waitrose Direct Services, said: ‘We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers. WaitrosePet provides our customers, 45% of whom are pet owners, with a convenient one-stop-shop for pets of all ages and breeds, whether they are looking for specialist food for a feline friend or a Christmas treat for man’s best friend.’

To celebrate the launch of waitrosepet.com customers will receive 15% off their first order* until 30 October.

Notes to editors:
*New customers will receive 15% off their first order of £50 or more on Waitrosepet.com, with the promotional code WPET. The offer expires on 30 October 30 2014. For the full terms and conditions of the offer please visitwaitrosepet.com

High resolution images of products stocked by waitrosepet.com along with stills of the new website are available fromwaitrose.com/press.

Highlights from the range include:
PRO PLAN Chicken and Rice Adult Dog Food from £14.99 – PRO PLAN Chicken & Rice Original Adult Dog Food is rich in antioxidants, which help strengthen your dog’s immune system. Providing your dog with comprehensive nourishment and protection with nutrients such as vitamins C & E, keeping them healthy and happy.

Hills Science Plan Feline Optimal Care from £3.79 – Science Plan Feline Adult Optimal Care is precisely balanced nutrition to support optimal fitness. With clinically proven antioxidants, lean proteins and enhanced omega-3s.

Scruffs Thermal Box Dog Bed from £24.99 – The Scruffs Thermal Self Heating dog beds are the ideal choice to keep your pet warm. Self heating pet beds are great for pets who suffer from arthritis, young and ill pets or just those that enjoy the extra warmth.

Billy & Margot Christmas Cracker with Venison Treats 50g £6.99 – Get your dog into the Christmas Spirit with these fantastically festive crackers containing 50g of air-dried venison along with a hat and a joke (you may have to help your pooch to read it out. And they’re bang-free so you don’t startle your four legged friend.

Mutts & Hounds Balmoral Tweed Coat from £50 – Made from Yorkshire woven tweed, the Mutts & Hounds Balmoral Check coat is fully lined to keep your canine snug and warm when it’s cold outside, and features a stylish trim for a classic look that you and your dog will love.

Rosewood Jolly Doggy Stanley Snowman Christmas Toy £6.99 – Rosewood Jolly Doggy Stanley Snowman is a fun festive friend for your canine companion, and makes an excellent stocking filler!

Catit Design Contemporary Cat Furniture Hangout £65.49 (RRP £74.99, save £9.50) – The Catit Design 2 Story Hangout Home is made from natural banana-leaf panels, highly resistant to shredding to stand up to the fearsome assault of your tiny terror’s claws! And when they’ve had enough fun scratching and chasing the hanging toy, they can snuggle down in the cosy hammock for some well-earned rest.

For further information please contact:

Hannah Armstrong, Waitrose Press Office
Telephone: 01344 826 080
Email: Hannah.armstrong@waitrose.co.uk

Bethan Davies, Waitrose Press Office
Telephone: 01344 825 025
Email: Bethan.davies@waitrose.co.uk