Dunkin’ Donuts again tops Brand Keys Customer Loyalty Engagement Index for the 12th consecutive year

Dunkin’ Donuts again tops Brand Keys Customer Loyalty Engagement Index for the 12th consecutive year

 

CANTON, MA, 2018-Feb-01 — /EPR Retail News/ — Dunkin’ Donuts can now boast an impressive dozen in customer loyalty. For the 12th consecutive year, Brand Keys has honored Dunkin’ Donuts as a coffee leader in providing guests with a superior customer experience. According to the 2018 Brand Keys Customer Loyalty Engagement Index®, Dunkin’ Donuts is once again a top brand for consumer loyalty in the out-of-home coffee category. Dunkin’ Donuts was also named a #1 brand for customer loyalty in the packaged coffee category for the sixth straight year.

Brand Keys’ 23rd annual Customer Loyalty Engagement Index, conducted by the New York-based brand engagement and loyalty research consultancy, paints a picture of the category drivers that drive in-market behavior and engender loyalty, identifying brands that are best able to engage consumers by meeting or exceeding their expectations. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors by “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.

According to David Hoffmann, President of Dunkin’ Donuts U.S. and Canada, “In support of our goal to be America’s most loved beverage-led, on-the-go brand, we maintain an unrelenting focus on coffee excellence, convenience, speed and restaurant excellence. We are delighted that our guests have recognized our efforts and are proud to be honored by Brand Keys as a #1 brand in earning customer loyalty for 12 years running. We have exciting plans for our brand in 2018, including new coffee choices and technology innovations to make running on Dunkin’ better than ever, and we look forward to continuing to delight customers with exceptional service each and every day.”

“Brand Keys congratulates Dunkin’ Donuts for its 12th year in a row being acknowledged by consumers as #1 in the out-of-home coffee category. That’s a tremendous feat given the rapid changes in consumer tastes, category values, and customer-experience expectations,” said Robert Passikoff, founder and president, Brand Keys. “These changes have altered the way brands need to deliver against exceptionally high expectations and, once again, Dunkin’ has done just that. The bottom line: customers expect the best, and Dunkin’ has delivered just that.”

Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods, selling approximately 2 billion cups of hot and iced coffee and espresso-based beverages per year. The brand’s coffee lineup includes hot and iced coffees, Cold Brew coffee, lattes, macchiatos and Frozen Dunkin’ Coffee. Dunkin’ Donuts’ packaged coffee is also available at participating Dunkin’ Donuts restaurants in a 16-oz. bag for brewing at home, in flavors such as Original Blend, Dunkin’ Decaf® and Rainforest Alliance Certified™ Dark Roast.

Dunkin’ Donuts continues to reward loyal customers through its DD Perks Rewards Program, which has surpassed seven million members and remains one of the fastest growing loyalty programs in the quick service restaurant industry. With DD Perks, guests already earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile® App. Once a member accrues 200 points, he or she receives a coupon for a free, any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday.

DD Perks members can also use On-the-Go Mobile Ordering, giving them an opportunity to order ahead and speed pass the line in-store. With On-the-Go Mobile Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru.

To enroll in DD Perks, download the Dunkin’ Mobile App or visit www.DDPerks.com. To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or subscribe to the Dunkin’ Donuts blog to receive notifications at https://news.dunkindonuts.com/blog.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,400 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

MEDIA CONTACT:
Justin Drake
Phone: 781-737-5200
Email: justin.drake@dunkinbrands.com

Source: Dunkin’ Donuts

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Dunkin’ Donuts again a top brand for consumer loyalty in the out-of-home coffee category according to Brand Keys

Dunkin’ Donuts again a top brand for consumer loyalty in the out-of-home coffee category according to Brand Keys

 

Dunkin’ Donuts also #1 in packaged coffee category for fifth consecutive year

CANTON, MA, 2017-Jan-27 — /EPR Retail News/ — For the 11th consecutive year, Dunkin’ Donuts is being honored for providing guests with a superior customer experience. According to the 2017 Brand Keys Customer Loyalty Engagement Index®, Dunkin’ Donuts is once again a top brand for consumer loyalty in the out-of-home coffee category, marking the 11th year in a row that Dunkin’ Donuts has earned this recognition. Dunkin’ Donuts was also named a #1 brand for customer loyalty in the packaged coffee category for the fifth straight year.

Brand Keys 22nd annual Customer Loyalty Engagement Index, conducted by the New York-based brand engagement and customer loyalty research consultancy, identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.

According to Chris Fuqua, Senior Vice President of Dunkin’ Donuts Brand Marketing & Global Consumer Insights & Product Innovation, “Dunkin’ Donuts is strategically focused on new and innovative ways to keep our loyal guests energized with our coffee and beverages, quickly and conveniently. In 2016, this included one of our most important initiatives, the launch of On-the-Go Mobile Ordering, allowing members of our DD Perks® Rewards Program to place their order ahead of time and speed past the line in-store to pick up their favorite menu items. We are proud to once again be recognized by Brand Keys for our commitment to offering exceptional service and earning our customers’ loyalty every day.”

“We congratulate Dunkin’ Donuts for absolutely stellar performance again this year. This is the 11th year in a row they have anticipated and met customer expectations in the Out-of-Home Coffee category,” said Robert Passikoff, President & Founder of Brand Keys. “And, it’s the 5th straight year where they ranked #1 in the Packaged Coffee category. Dunkin’ has managed to leverage the values of their brand to create both a literal and virtual connection with their customers. There aren’t many brands that are able to do that. We raise our coffee mugs to toast Dunkin’s on-going success.”

Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods, selling more than 1.9 billion cups of hot and iced coffee and espresso-based beverages per year. The brand’s beverage offerings include high-quality, freshly-brewed hot and iced Coffees, Rainforest Alliance Certified™ Dark Roast and Cold Brew, along with Americano and hot and iced Espresso, Macchiato, Cappuccino and Latte. There are more than 25,000 ways to order a coffee at Dunkin’ Donuts, and guests are encouraged to customize their favorite beverages available all day long. Dunkin’ Donuts’ packaged coffee is also available at participating Dunkin’ Donuts restaurants in a 16-oz. bag for brewing at home, in flavors such as Original Blend, Dunkin’ Decaf® and Rainforest Alliance Certified™ Dark Roast.

Dunkin’ Donuts continues to reward loyal customers through its DD Perks Rewards Program, which has surpassed five million members and remains one of the fastest growing loyalty programs in the quick service restaurant industry. With DD Perks, guests already earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile® App. Once a member accrues 200 points, he or she receives a coupon for a free, any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday. To enroll in DD Perks, download the Dunkin’ Mobile App or visit www.DDPerks.com.

To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or subscribe to the Dunkin’ Donuts blog to receive notifications at https://news.dunkindonuts.com/blog.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,000 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

MEDIA CONTACT:

Dunkin’ Brands Media Relations
Email: press@dunkinbrands.com

Source: Dunkin’ Donuts

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Dunkin’ Donuts recognized as top brand in coffee customer loyalty for the tenth consecutive year by Brand Keys

Dunkin’ Donuts tops packaged coffee category for fourth consecutive year

CANTON, MA, 2016-Feb-18 — /EPR Retail News/ — Dunkin’ Donuts today marks a decade of distinction for providing guests with a superior customer experience, as the 2016 Brand Keys Customer Loyalty Index® recognizes Dunkin’ Donuts as a top brand for consumer engagement in the out-of-home coffee category. This is the tenth consecutive year Dunkin’ Donuts has earned this honor. Dunkin’ Donuts also leads the packaged coffee category in customer loyalty for the fourth year in a row.

The 20th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.

According to Chris Fuqua, Vice President of Dunkin’ Donuts Brand Marketing & Global Consumer Insights & Product Innovation, “Our guests are loyal to Dunkin’ Donuts because of the many ways we work to give them an unsurpassed guest experience. We make our entire menu available all day, and offer our guests more than 25,000 different ways to customize their favorite coffee any way they like it. We’ve launched digital technologies like mobile ordering and delivery that make it even more convenient for people to run on Dunkin’, and we continue to grow our DD Perks Rewards program. On behalf of our dedicated Dunkin’ Donuts’ franchisees and crew members who consistently provide our guests with fast and friendly service all day long, we are honored to be recognized by Brand Keys for customer loyalty for the tenth year in a row.”

“Dunkin’ Donuts has earned a #1 ranking in customer loyalty and engagement for 10 years in a row in an increasingly competitive category. Clearly their quality products and consistent service are contributing to a recipe for long-term success,” said Robert Passikoff, President of Brand Keys.

Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods, selling more than 1.9 billion cups of Hot and Iced Coffee and Espresso-based beverages per year. The brand’s beverage offerings include high-quality, freshly-brewed Hot and Iced Coffees, along with Espresso, Cappuccino and Lattes, and the recently introduced Macchiato. All Dunkin’ Donuts menu items are always available any time of day, and guests are encouraged to customize their favorite food and beverages. Dunkin’ Donuts’ packaged coffee is the perfect way to enjoy the delicious taste of Dunkin’ Donuts coffee at home, any time. Available in flavors such as Original Blend, Dunkin’ Decaf® and Rainforest Alliance Certified™ Dark Roast. Dunkin’ Donuts’ packaged coffee is available at participating Dunkin’ Donuts restaurants in a 16-oz. bag.

Dunkin’ Donuts continues to reward loyal customers through its DD Perks® Rewards program, achieving 4.3 million members. With DD Perks, guests already earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile® App. Once a member accrues 200 points, he or she receives a coupon for a free, any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday. To enroll in DD Perks, download the Dunkin’ Mobile App or visit www.DDPerks.com.

To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

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About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 11,700 restaurants in 43 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

CONTACT INFORMATION

Name: Michelle King
Phone: 781-737-5200
Email: press@dunkinbrands.com

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Dunkin’ Donuts recognized as top brand in coffee customer loyalty for the tenth consecutive year by Brand Keys

Dunkin’ Donuts recognized as top brand in coffee customer loyalty for the tenth consecutive year by Brand Keys