Tesco launches ‘guess what’s in the egg’ competition to raise money for Help for Heroes

CHESHUNT, England, 2016-Mar-22 — /EPR Retail News/ — This Easter, Tesco has launched a ‘guess what’s in the egg’ competition to raise money for Help for Heroes.

Tesco created an exclusive Help for Heroes chocolate Easter egg in 456 of its Superstores and Extra’s stores across the UK donating all 100% profits to the charity.

To celebrate the charitable egg, Tesco has designed a giant six foot replica which took centre stage in the foyer of its Sandhurst Extra store today.

Customers are be able to guess all week what they think is inside the egg and whoever guesses correctly will win an annual family pass to top Merlin attractions including Thorpe Park, LEGOLAND and Chessington World of Adventures.

To enter all customers need to do is fill in a form and pop it into the entry box located at the customer service desk in Sandhurst Extra before 10am on Thursday 24th March. There will be a £1 voluntary donation to enter with all money raised going directly to Help for Heroes.

The winning customer will then be announced on Thursday 24th March at the stores Easter themed fun day in aid of Help for Heroes.  The fun day will include the big reveal of what is inside the egg along with face painting, a magician and special performances from members of the Help for Heroes band.

Help for Heroes was founded in 2007 and provides direct, practical support for wounded, injured and sick Servicemen, women and Veterans and their families. The support ranges from grants to individuals to specialist support at one of Help for Heroes four Recovery Centres around the UK.

Becca Morris, wife of Veteran Steve Morris who served in the Royal Artillery and has been diagnosed with PTSD following two tours in Afghanistan, said:  “The support Help for Heroes has given Steve and the whole family is incredible. They have been a constant source of support and I don’t know where we’d be without them. The Easter egg is a great idea and we hope everyone buys one for the heroes in their own family.”

Robin Terrell, Chief Customer Officer at Tesco, said: “The work of Help for Heroes has touched many of our customers and colleagues. As part of our on-going commitment to the armed forces, we’re honoured to be working with Help for Heroes and will be donating 100% of the profits from the sale of this egg to support the fabulous care they provide.”

Sean Fellows, Store Manager at Sandhurst Extra, said: “We’re delighted to be supporting Help for Heroes this Easter through our Help for Heroes chocolate egg and our ‘guess what’s in the egg’ competition. We hope our customers will really get behind the competition so we can raise as much money as possible for the charity.”

For more information please contact the Tesco Press Office on 01707 918 701
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

SOURCE: Tesco

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Tesco launches ‘guess what’s in the egg’ competition to raise money for Help for Heroes

Tesco launches ‘guess what’s in the egg’ competition to raise money for Help for Heroes

Tesco Chief Customer Officer Robin Terrell speech on the Armed Forces Network launch

CHESHUNT, England, 2015-11-12 — /EPR Retail News/ — I don’t want to give a long speech really – but I hope you don’t mind if I take a few minutes just to say three quite crucial things.

Let me just start by saying something simple. Two words in fact: Thank you. The simple fact is it’s taken the support and work of many, many people to get our Armed Forces network up and running. It’s been a big team effort, but let me just mention a few individuals:

First and foremost, I want to thank our hosts today. It’s not every day at Tesco that you get sent to the Tower of London…when I mentioned it to my kids yesterday, I think they thought I wouldn’t be coming back…But it’s really fantastic to be here, and I’m incredibly grateful to Nick McCarthy and the Royal Regiment of Fusiliers for hosting us so generously.

Let me also say a word of thanks to Mark Richards, our Account Manager at the MoD. Mark – you’ve put in a huge amount of time and energy into supporting our plans to back our Armed Forces. You were a great help when we signed the Corporate Covenant last year. So I just want to say – in front of your boss, the Minister – just how grateful we are.

That brings me to the Minister himself. We’re incredibly grateful for your support with this event – and with everything we’re doing to support veterans and serving troops. I know this matters to you as a person not just a politician and I just want to say how grateful we are.

There are so many people I should thank from Tesco. Hanna Whiting who runs our large Kensington store is one of 14 store managers across the country who are backing garrison communities by putting poppies on the signs at the front of our store. Also Caroline Silke and everyone in the Group Communications team.

But above all I want to thank the colleagues who helped develop this network. In particular, Chris Jones, Oliver Duhl and Marcus Denison. You’ve put a massive amount of work into getting us this far – this is a fantastic organisation that you’ve built, and it’s going to help hopefully hundreds of colleagues at Tesco over the coming years.

That takes me to the second thing I want to say. At Tesco, we’re incredibly proud of our record in supporting the Armed Forces. It dates right back to our founder, Jack Cohen. One of the highlights of my own career was when I signed the Corporate Covenant on behalf of the UK business with Michael Fallon last year.

Since 2005 we’ve raised over £30 million for Armed Forces charities including Help for Heroes. This year we will continue to raise money for the British Legion in all of our stores. And last year, our customers smashed records by donating a record £5.3 million during the year’s Poppy Appeal, beating the previous year by £1 million.

But the important thing for us is to keep looking at what more we can do to help. And that takes me to the third and last thing I want to say.

Today, we’re making two changes so we can serve our armed forces and their families a little better every day. One of them, of course, is our Armed Forces network. But the other is our new, industry leading package for our reservist colleagues. It includes two weeks’ full pay for mandatory training and an additional five days fully paid leave for additional military activities.

We’re already one of the biggest employers of serving and former servicemen and women in Britain, and we have at least 600 reservists working at Tesco. When we signed the Armed Forces Corporate Covenant, we agreed to give special consideration to helping and recruiting the armed forces community. Today’s announcement shows we are acting on that commitment

But this change is also a very special example of what our company motto – Every Little Helps – really means. When you look at all the things we do to try to support our armed forces, you see a huge range of Little Helpful things we try to do serve our brave servicemen and women better – from backing veterans charities to helping our reservist colleagues, supporting garrison communities to putting poppies on our stores. It’s right that we do that, and I hope we’ll keep building on those efforts in the coming years.

So for now, thank you again for everything you’ve all done to get the Network up and running. I’m incredibly proud that I’ve been able to play a small part. Please do keep up the great work.

Thank you.

SOURCE: Tesco

Tesco to improve support for war veterans and reservists

  • New measures include an Armed Forces Network and an offer of additional paid leave
  • Announcement builds on the commitments made from signing the MOD’s Corporate Covenant
  • This year Tesco will be replacing the ‘O’ on the front of 14 of its stores with a poppy

CHESHUNT, England, 2015-11-12 — /EPR Retail News/ — Tesco will significantly improve the support it offers war veterans and reservists, the retailer announced today.

Tesco has a proud record of supporting the Armed Forces dating right back to founder Jack Cohen, who set Tesco up with his demob money after serving in the First World War. Last year Tesco became the first retailer to sign up to the Ministry of Defence’s Military Corporate Covenant – a public commitment to do more to support serving personnel, veterans and reservists.

In a move designed to strengthen this commitment, Tesco will:

  • Launch  a brand new Armed Forces Network, which will help provide vital support for veterans and members of the reserve forces working for Tesco;
  • Launch a new, industry leading reservist package that includes two weeks’ full pay for mandatory training and an additional five days fully paid leave for additional military activities.

The Armed Forces Network will bring together ex-military and reservist colleagues to help former and serving Armed Forces personnel have successful careers at Tesco. Members of the network will also look outside Tesco to support servicemen and women leaving the Armed Forces, helping them adjust to life after the military.

Robin Terrell, Tesco Chief Customer Officer, said:

“We have many serving and former military personnel working for us at Tesco, and they bring an immeasurable number of skills and benefits to the service we provide our customers.

When we signed the Corporate Covenant we made it clear we would do everything we can to do more for them, many of whom have put their lives on the line for our country.

We believe every little help can make a big difference and today’s announcement will make it easier for reservists and ex-military colleagues to achieve their ambitions at Tesco.”

Julian Brazier, Minister for Reserves, said:

“We are delighted that Tesco, which was the first retailer to sign up to the Armed Forces Covenant, is increasing their support for Armed Forces veterans and reservists. Veterans and reservists have much to offer to the private sector – with skills such as professionalism, discipline, leadership, management and team work – and it’s good to see companies like Tesco making the most of the talent available, and supporting them all the way.’’

For this year’s Poppy Appeal, Tesco has swapped the ‘O’ with a poppy on the signs of 14 stores in areas with a large military community. Tesco customers are one of the biggest supporters of The Royal British Legion’s Poppy Appeal; since 2005, Tesco customers have raised over £30 million for Armed Forces charities including Help for Heroes.

Last year, customers smashed records by donating a record £5.3 million during the year’s Poppy Appeal, surpassing the previous year’s total by £1 million.

 

Notes to editors

·         The MOD’s Corporate Covenant is a voluntary pledge of support for the armed forces community and includes two key principles – that no member of the armed forces community should face disadvantage in the provision of public and commercial services compared to any other citizen, and that in some circumstances special treatment may be appropriate, especially for the injured or bereaved.

·         The 14 stores displaying poppies are as follows:  Aldershot, Catterick Garrison, Tidworth, Plymouth Transit Way, Edinburgh Colinton, High Wycombe Loudwater, Kensington,Colchester, Lincoln, Salisbury Bourne Centre, Sandhurst, Portsmouth, Greenock, Trowbridge) plus on Cirrus A office building in Welwyn Garden City.

For more information please contact the Tesco Press Office on 01992 644645

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

SOURCE: Tesco

Help for Heroes and Tesco to help raise thousands in support of Armed Forces Day

Cheshunt, England, 2015-6-26 — /EPR Retail News/ — The UK’s best known charity for injured Veterans has joined forces with the UK’s biggest retailer and suppliers to encourage people around the UK to enjoy a great British tradition and have a breakfast fit for a hero for Armed Forces Day.

The Heroes Breakfast has been cooked up by Help for Heroes and Tesco to help raise thousands for injured and ill Servicemen, women and Veterans, as well as unite the country in support of Armed Forces Day on June 27th.

Tesco colleagues are also hosting a series of Heroes Breakfast events ahead of the day at Tesco stores in garrison towns around the country, to honour local troops.

To make it easy for people to prepare their Heroes Breakfast, Tesco, Help for Heroes, bacon and sausage makers Alf Turner, Eggs for Soldiers and baked beans makers Branstons have put together the ‘The Heroes Breakfast Pack’ – which includes all the vital ingredients for a full Heroes Breakfast.

The pack costs £5 and it will be available at selected Tesco stores across the UK from Monday 22nd June until Tuesday 30th June. £1 from the sale of  each pack will go to providing vital support for serving and former soldiers who have suffered life-changing injuries and illnesses.

Robin Terrell, Chief Customer Officer for Tesco said:

“Everyone loves a British breakfast, and we want as many people as possible to get involved and have a Heroes Breakfast in honour of our troops.

“We are proud of our long association with the Armed Forces and we are one of the biggest employers of both reservists and former Servicemen and women.

“Supporting this Help for Heroes  campaign is our way of getting right behind Armed Forces Day – we’re hoping to raise thousands for Help for Heroes, all to be spent on vitally important support for our injured Service personnel and veterans.”

Tesco is one of the biggest employers of former Servicemen and women, with thousands of Veterans on the supermarket’s books. The retailer is also one of the biggest employers of reservists and has a record as a forces-friendly organisation – Tesco founder Jack Cohen set up his first market stall with his demob money after coming home from active service during the First World War.

Since 2005, Tesco has also raised nearly £30 million for Armed Forces charities including Help for Heroes.

Bryn Parry, CEO and Co-Founder, Help for Heroes said:

“Everyone loves a great British breakfast and we hope everyone will turn their breakfast into a Heroes Breakfast to show their support for our Armed Forces. The needs of those who’ve suffered as a result of their Service are growing year on year and we’d like to say thanks to a great British business for backing the tens of thousands of men and women we support every year.”

Paul Turner from Alf Turner and Sons Ltd said:

“The Heroes Breakfast is a great opportunity for everyone to celebrate the amazing job done by  our armed forces by getting together with family and friends and having the very British Full English Breakfast whilst raising much needed funds to support the wounded.”

In November last year Tesco became the first supermarket to sign the Ministry of Defence’s Armed Forces Corporate Covenant and pledge a wide range of improved support for current and former Servicemen and women. This includes seeking out Veterans who have left the Armed Forces for employment with Tesco and supporting spouses and partners of serving personnel to get jobs at Tesco stores.

For more information please contact the Tesco Press Office on
01992 644645

Tesco helped recreate the spirit of ’45 by surprising party hosts across the UK with free food for VE Day street parties

  • Tesco helps recreate the spirit of ’45 by surprising a number of party hosts with free food for local street parties
  • Tesco has long association with Armed Forces dating back to the supermarket’s founder, Jack Cohen
  • Figures revealed today show Tesco customers have smashed records by donating a record £5.3 million during 2014’s Poppy Appeal, surpassing the previous year’s total by £1 million

Cheshunt, England, 2015-5-11 — /EPR Retail News/ — Tesco has helped recreate the spirit of ’45 by surprising a number of party hosts across the UK with free food for VE Day street parties.

Friday marks the 70th anniversary of VE Day, which Tesco supported in 1945 by donating food for local street parties and printing special VE Day napkins. In 2015, Tesco colleagues have monitored social media to find people hosting VE Day street parties, sending a selected number Tesco gift cards to spend on treats for their party.

Figures revealed today also show that Tesco customers have broken records by donating over £5 million during the latest Poppy Appeal. This is the biggest ever amount of cash raised by Tesco customers during a Poppy Appeal, and compares to just over £4 million donated by customers at Tesco stores in 2013.

Tesco has a proud record of supporting the Armed Forces dating right back to the retailer’s founder Jack Cohen, who set Tesco up with his demob money after coming home from WW1. Jack himself helped out with a street party in the East End of London to celebrate VE Day in 1945.

Tesco customers are one of the biggest supporters of the Poppy Appeal in the UK, and over £30 million has been donated to the Appeal at Tesco stores since 2005.

Robin Terrell, Chief Customer Officer for Tesco said:

“We think it’s very important we do our bit to remember VE Day, a particularly meaningful day in our nation’s proud history.

“Tesco stores donated free food to local street parties at the time and we want to help people celebrate all over again by supplying free cakes, sausage rolls, and other party treats.

“We are huge supporters of the Armed Forces – our customers showed incredible generosity during the latest Poppy Appeal by raising over £5 million and smashing the previous year’s total for donations. We have supported the Poppy Appeal for many years and our customers see it as a really important cause for us to be involved with.”

In October last year Tesco became the first supermarket to sign up to the Ministry of Defence’s Armed Forces Corporate Covenant, which included a pledge to provide better support for both serving and former members of the armed forces.

As part of this pledge, Tesco promised to seek out veterans who have left the armed forces for employment and to support spouses and partners of serving personnel to get jobs at Tesco stores in areas with large armed forces communities.

Special consideration is also given to holiday requests from spouses before, during and after their partner’s deployment.

Tesco is one of the biggest employers of reservists and former service personnel, and service with the Reserve Forces is actively promoted to Tesco colleagues.

Louise Ajdukiewicz, Head of Corporate Partnerships at the Legion said:

“Tesco has been a supporter of the Legion’s Poppy Appeal for over 10 years. We are delighted that in 2014 Tesco smashed all previous fundraising efforts by raising an incredible £5.3m which is £800,000 over their ambitious target for the year.

“We would like to thank Tesco customers and colleagues for this support, for which we are very grateful. The money raised will help provide practical help, advice and support to the whole of the Armed Forces Community; whether it’s helping veterans to remain independent in their homes, supporting bereaved families; ensuring people have access to the benefits they deserve or offering employment advice. All money raised will help us to continue this support and help us to uphold the memory of the fallen and support the future of the living, so once again, thank you.”

For more information please contact the Tesco Press Office on
01992 644645

We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

Tesco announces the appointment of Michelle McEttrick to the role of Group Brand Director

Cheshunt, England, 2015-4-27 — /EPR Retail News/ — Tesco has announced that it has appointed Michelle McEttrick to the role of Group Brand Director. She will join on 18 May. Michelle was previously the CMO of the global retail bank at Barclays.

Robin Terrell, Chief Customer Officer at Tesco, said:

“Michelle brings a real diversity of expertise and experience to Tesco. Her experience spans working on and leading the rejuvenation of British Airways and Barclays at BBH, to building the world’s largest digital food brand, allrecipes.com, and working for agency clients including Coca-Cola and Frito Lay. She is a passionate, creative customer champion, and will be a real asset to our business.”

For more information please contact the Tesco Press Office on 01992 644645
We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

Tesco makes public commitment to do more to support serving personnel, veterans and reservists

Cheshunt, England, 2014-10-29— /EPR Retail News/ — Tesco has become the first supermarket to sign the Ministry of Defence’s Armed Forces Corporate Covenant.

Tesco has a proud record of supporting the Armed Forces dating right back to the retailer’s founder Jack Cohen, and signing the Covenant means Tesco has made a public commitment to do more to support serving personnel, veterans and reservists.

Tesco is one of the biggest employers of reservists and former service personnel, and the retailer has today pledged to:

  • Seek out veterans who have left the armed forces for employment with Tesco;
  • Support spouses and partners of serving personnel to get jobs at Tesco stores in areas with large armed forces communities;
  • Promote service with the Reserve Forces to Tesco colleagues;
  • Give extra special consideration to holiday requests from spouses before, during and after their partner’s deployment;
  • Continue to stock products like Eggs for Soldiers, exclusive Marston’s beer designed by ex-soldiers and exclusive childrenswear by Scotty’s Little Soldiers, proceeds from which go to Forces charities; and
  • Help customers raise more money than ever for this year’s Poppy Appeal, and smash previous records by raising £4.5 million in 2014.

To help boost donations for this year’s Poppy Appeal a special Tesco delivery truck will drive across London emblazoned with details about how to donate, and Tesco will donate £10 to the Royal British Legion for every picture of the truck that is uploaded by members of the public on social media. Over 7000 Tesco delivery vans will also sport specially-designed poppies, and signs on fourteen large Tesco stores in garrison towns will have the ‘o’ decorated with a poppy throughout the Appeal.

Tesco is already one of the biggest employers of both serving and former servicemen and women, with thousands of veterans on the supermarket’s books. The retailer is also one of the biggest employers of reservists and has a record as a forces-friendly organisation – Tesco founder Jack Cohen set up his first market stall with his demob money after coming home from active service during the First World War.

Since 2005, Tesco has also raised nearly £30 million for Armed Forces charities.

Robin Terrell, UK Managing Director for Tesco said:

“We have a long association with the Armed Forces dating right back to our founder, Jack Cohen. Our servicemen and women make sacrifices every single day, and as the UK’s biggest retailer we want to do everything we can to help them out.

“We have huge numbers of serving and former service personnel working for us, and they bring an enormous number of benefits to our business. We are honoured to be the first supermarket to sign the Armed Forces Corporate Covenant, and we will always look to do more for our heroes who regularly put their lives on the line to defend our country.”

Speaking at the signing of the Corporate Covenant, Defence Secretary Michael Fallon said:

“It is great to see one of the UK’s major employers recognise the immense benefits that Reservists and former Service personnel can bring to the private sector and I am delighted that they will be our first supermarket that has signed up to the Corporate Covenant. Tesco now join over 300 companies that have committed to strengthening their support for our Armed Forces communities, bringing about real change for those that have bravely served their country and their families.”

Bryn Parry, Co-Founder and CEO, Help for Heroes said:

“When Help for Heroes was started we asked the public to ‘do their bit’ for the wounded. Tesco, its customers and staff stepped up to the plate and supported Help for Heroes through a number of campaigns including collection weekends, sales of endorsed products and numerous other fundraising activities. Its ongoing support is making a real difference to Serving and Veteran members of the Armed Forces who have suffered life-changing injuries and illnesses.”

Nikki Scott, founder of children’s charity Scotty’s Little Soldiers, said:

“We’re delighted that Tesco has signed the Corporate Covenant today and will be helping the Armed Forces in every community where they operate. Our work as a charity to support the children of our fallen servicemen and women has been generously supported by Tesco’s and this latest initiative will ensure that Armed Forces personnel and their families will receive much needed support, help and assistance in the communities where they work and live; something that as a charity we work tirelessly to do.”

Nick Donovan from the Royal British Legion said:

“We are grateful to Tesco for their continued support of the Poppy Appeal by allowing poppy collectors into their stores to fundraise, and their recruiting process of encouraging ex-service men and women into the business. With the withdrawal of troops from Afghanistan, the rebasing of troops from Germany and the increased numbers of Reservists expected in society, support from companies like Tesco is vital and we are pleased to see they are signing the Corporate Covenant – a voluntary commitment to support the Armed Forces in every community where they operate.”

The Armed Forces Covenant was launched by the Prime Minister last year, to encourage businesses and charities to do more to show their support for Armed Forces personnel.

It is a voluntary pledge of support for the armed forces community and includes two key principles – that no member of the armed forces community should face disadvantage in the provision of public and commercial services compared to any other citizen, and that in some circumstances special treatment may be appropriate, especially for the injured or bereaved.

Notes to editors

  • This pledge follows on from action Tesco took on 4 August to mark the 100th anniversary of the First World War, in which we turned the lights off on the Tesco logos in big stores across the UK
  • 2014 marks the 100 anniversary of the start of the First World War, in which Tesco founder Jack Cohen saw active service.
  • Tesco has also committed to supporting Armed Forces Day and Wear Your Uniform to Work Day as part of the covenant.

For more information please contact the Tesco Press Office on
01992 644645

We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

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