Panera Bread now an industry-leading restaurant e-tailer; surpassed $1 Billion in digital sales

Digital Investments Enable a Personalized and Enhanced Guest Experience

ST. LOUIS, 2017-Jun-19 — /EPR Retail News/ — Digital sales at Panera Bread Company (NASDAQ: PNRA) – those made via mobile, web, or kiosk – have surpassed $1 Billion on an annualized basis and could double in 2019. Since the inception of its Panera 2.0 program in 2014, the company has emerged as an industry-leading restaurant e-tailer. Panera’s end-to-end digital pathways, including Rapid Pickup, Fast Lane Kiosks, Catering and Delivery, enable a better guest experience for people to eat the way they want.

As of the end of Q1 2017, system-wide digital sales were 26 percent of total company sales—the highest rate in the restaurant industry outside of the pizza segment. Approximately 1.2 Million digital orders are placed per week, as Panera continues to seamlessly integrate new services with the digital experience. Panera Delivery, which can only be ordered digitally and is supported by cutting-edge order tracking technology, is the latest way Panera is enhancing the guest experience.

“By building digital into the core aspects of our business, we’ve transformed the customer journey at Panera,” said Ron Shaich, Panera’s Founder, Chairman and CEO. “For us, it’s not just about new technology for technology’s sake—it’s about making the guest experience better.”

Blaine Hurst, Panera’s president, said, “When you couple digital innovation with operational integrity, the result is a significant level of digital adoption at the guest level. Our holistic approach to technology pushes us to find new ways to make a difference in the lives of guests – which translates to the kinds of
sales we’re seeing today.”

The company’s investment in digital has allowed guests a more convenient way to eat how they want, where they want at Panera. Guests can leverage digital platforms to customize food to meet their taste and dietary needs, while enjoying overall faster service and shorter wait times.

Panera’s digital ordering integrates with MyPanera®, the restaurant industry’s largest loyalty program with more than 25 million members. Through MyPanera, guests are able to save their favorites, earn and track rewards, and receive personalized special offers.

Panera’s mobile app can be easily downloaded for iOS and Android, and guests can sign up for MyPanera at www.PaneraBread.com.

About Panera Bread
Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No shortcuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to
eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of March 28, 2017, there were 2,042 bakery-cafes in 46 states and in Ontario, Canada, operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Matters discussed in this news release and in our public disclosures, whether written or oral, relating to future events, including any discussion, express or implied, regarding digital sales and statements made therein, contain forward-looking statements within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are often identified by the words “believe,” “could,” “positioned,” “estimate,” “project,” “target,” “plan,” “goal,” “assumption,” “continue,” “intend,” “expect,” “future,” “anticipate,” and other similar expressions, whether in the negative or the affirmative, that are not statements of historical fact. These forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions that are difficult to predict, and you should not place undue reliance on our forward-looking statements. Our actual results and timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including, but not limited to, those discussed from time to time in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10- K for the fiscal year ended December 27, 2016, and our quarterly reports on Form 10-Q. All forward-looking statements and the internal projections and beliefs upon which we base our expectations included in this release are made only as of the date of this release and may change. While we may elect to update forward-looking statements at some point in the future, we expressly disclaim any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com

Source:  Panera Bread Company

Panera Bread to add 10,000 new in-cafe and delivery driver jobs by end of 2017

Panera Delivery Expanding Ways for People to Eat the Way they Want

ST. LOUIS, 2017-Apr-26 — /EPR Retail News/ — Panera Bread (NASDAQ: PNRA) expects to add more than 10,000 new in-cafe and delivery driver jobs system-wide by the end of 2017 as it expands delivery service to 35-40 percent of its cafes by year end. Panera Delivery is the latest way Panera is meeting consumer demand for high quality food people can trust. Panera Delivery even further enhances the guest experience through industry-leading technology and Panera’s new delivery driver team.

“Panera is doing for delivery what we did for quick service – creating an elevated guest experience endto-end,” Ron Shaich, Panera founder, Chairman and CEO said. “In many places across the country, all that’s available for delivery is pizza or Chinese food. We’re closing the gap in delivery alternatives and creating a way for people to have more options for real food delivered to their homes and workplaces.”

Since its introduction in early 2015, Panera Delivery has won over new and longtime customers who love the seamless integration with Panera’s easy to use digital and mobile payment platforms, as well as with the Company’s loyalty program – MyPanera®. By linking delivery orders with MyPanera, the restaurant industry’s largest program with more than 25 million members, guests are able to save their favorites, earn and track rewards, and receive one-of-a-kind special offers.

The new digital and mobile ordering-based service, Panera Delivery, will provide lunch and dinner to offices, hospitals, campuses and homes, typically within an eight-minute drive of a Panera bakery-cafe. Cafes will generally deliver between the hours of 11 a.m. and 8 p.m., seven days a week, for as little as a $5 menu purchase plus a $3 delivery fee in most locations.

In addition, Panera is currently rolling out a new order tracking system, powered by Bringg technology, which lets the guest track their delivery order all the way to their home or office. The guest can see expected arrival time, follow the delivery’s progress on a map, see a picture of and be introduced to their driver, and receive a notification when their driver is arriving.

To bring the delivery experience to life, Panera is hiring its own drivers in company-owned and franchised markets across the country. These in-house drivers, with daytime hours and competitive wages, are bringing a new level of enthusiasm and delight to customers accustomed to a more traditional delivery experience.

“For the first time, Panera Delivery is making it possible for us to hand deliver our great food directly to people where they work and live,” said Blaine Hurst, president, Panera Bread. “For us, hiring our own drivers was the only way we could ensure that our delivery guests get the same high quality experience they have come to expect from our bakery cafes.”

To find out if Panera delivers in your area, visit delivery.panerabread.com.

About Panera Bread

30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of December 27, 2016, there are 2,036 bakery-cafes in 46 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Matters discussed in this news release and in our public disclosures, whether written or oral, relating to future events, including any discussion, express or implied, regarding our delivery plans and hiring by us and our franchisees and statements made therein, contain forward-looking statements within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are often identified by the words “believe,” “positioned,” “estimate,” “project,” “target,” “plan,” “goal,” “assumption,” “continue,” “intend,” “expect,” “future,” “anticipate,” and other similar expressions, whether in the negative or the affirmative, that are not statements of historical fact. These forward looking statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions that are difficult to predict, and you should not place undue reliance on our forward-looking statements. Our actual results and timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including, but not limited to, those discussed from time to time in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10- K for the fiscal year ended December 27, 2016 and our quarterly reports on Form 10-Q. All forward-looking statements and the internal projections and beliefs upon which we base our expectations included in this release are made only as of the date of this release and may change. While we may elect to update forward-looking statements at some point in the future, we expressly disclaim any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:

Jonathan Yohannan
jonathan.yohannan@panerabread.com

Source: Panera Bread

Panera Bread announces that its entire menu is now 100% clean

St. Louis, 2017-Jan-14 — /EPR Retail News/ — Panera Bread (NASDAQ: PNRA) announced today ( January 13, 2017) that its entire U.S. food menu and portfolio of Panera at Home products are now free from all artificial flavors, preservatives, sweeteners, and colors from artificial sources as defined by the company’s No No List, inclusive of 96 separate ingredients and additive classes.

Panera is the first national restaurant company to make such a comprehensive commitment and, more importantly, to meet it.

Clean Facts
To achieve this clean food milestone, Panera:

• Reviewed more than 450 ingredients, delving several levels into the supply chain to ensure the removal of all artificial flavors, preservatives, sweeteners and colors from artificial sources

• Reformulated 122 ingredients, resulting in changes to the majority of Panera’s bakery-cafe recipes

• Partnered with more than 300 food vendors on the clean food journey to innovate solutions, ranging from ingredient replacements to rethinking how foods are prepared

This is the latest step in a decades-long journey to offer better food and make a difference in the lives of Panera’s guests as outlined in Panera’s Food Policy.

Cleaning up Panera’s menu while maintaining the same or better taste was not an easy task. Deli meats, bacon and select bakery items were some of the most difficult challenges given the ubiquity of additives in these categories.

Many of the additives removed – notably FD&C colors, sodium benzoate, sodium nitrite and sodium phosphate – remain pervasive in retail and restaurant food today.

Ron Shaich, Panera Bread, founder and CEO, Comment
“At Panera, we want to serve food we want our own families to enjoy. Offering a clean menu free from all artificial flavors, preservatives, sweeteners and colors from artificial sources is one way we can help our guests feel confident about the food they eat at Panera,” said Ron Shaich, Panera Bread founder and CEO. He concluded, “Panera’s clean food is foundational to serving food as it should be.”

Sara Burnett, Director of Wellness, Comment
“This initiative required us to restock the pantry with 100% clean ingredients,” said Sara Burnett, Director of Wellness, Panera Bread. “We are proud of accomplishing this feat, but we are even more proud of the potential impact we can have on the broader food industry. We continue to challenge our peers to make a comprehensive commitment to 100% clean ingredients.”

Tom Neltner, Chemical Policy Director, Environmental Defense Fund (EDF), Comment “EDF congratulates Panera’s leadership, and hopes to work with more brands to ensure that food and chemical policies prioritize health and the environment for our children and future generations,” said Tom Neltner, Chemical Policy Director, EDF. “Panera’s leadership shows that consumer health can be a priority in the corporate bottom line. If more brands followed Panera’s approach to transparency, informing consumers and developing institutional commitment, food would be healthier for all.”

About Panera Bread
Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like chicken and turkey raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes and our Panera at Home grocery products. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of September 27, 2016, there were 2,024 bakery-cafes in 46 states and in Ontario, Canada, operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com

Source: Panera Bread

Panera Bread becomes the first restaurant to Offer Clean Bacon without Artificial Additives, from Pigs Raised without Antibiotics

ST. LOUIS, 2016-Sep-23 — /EPR Retail News/ — Panera Bread (NASDAQ: PNRA) is leading the restaurant industry with better bacon. Today ( Sept. 21, 2016), Panera announced that it will serve clean bacon on its sandwiches and salads that is free of artificial preservatives, flavors, sweeteners and colors from artificial sources prohibited by the company’s No No List, and sourced from pigs that meet Panera’s animal welfare standards for reduced confinement and antibiotics.

Industry-Leading Commitments

Panera’s clean bacon is made with six simple ingredients: pork, water, sea salt, sugar, celery powder and thyme extract. The clean bacon:

• Is cured without artificial additives. Celery powder is used as a natural curing agent, in place of additives common to conventionally cured meats, like sodium nitrite, sodium phosphate and sodium erythorbate.

• Includes no artificial flavors. No conventional liquid smoke or artificial flavor enhancements.

• Is sourced with animal welfare in mind. Since 2015, Panera’s bacon has been sourced from pigs raised on a vegetarian diet, without antibiotics or gestation crates for pregnant sows.

The journey to clean bacon was kick started by Panera’s No No List commitment, but became a yearlong passion project for the culinary team when head chef Dan Kish took the opportunity to rethink Panera’s bacon experience.

“There are few foods as beloved as bacon,” said Kish. “As we approached the challenge of remaking bacon without artificial curing agents and preservatives, we took another step back to think about bacon as it should be: the perfect slice. My food philosophy is that if you’re going to truly enjoy an indulgence, like salty, smoky bacon, it should be the best you can get.”

Culinary Enhancements
More belly: When making perfectly sized bacon strips, there are often broken pieces and trimmings. It turns out these bits work perfectly as chopped bacon for Panera’s salads, which allows the company to use premium cuts for its crumbles and helps minimize waste.

Herb-brined: Inspired by a Thanksgiving turkey, the clean bacon is brined with aromatics, like thyme, and seasonings, like sea salt and sugar.

Extra applewood smoke: Panera has long used real smoke on its bacon, but chose to develop a deeper, more complex bacon flavor for its clean bacon by applying extra applewood smoke.

The perfect bite: 25% thicker than before, for maximum crunch with minimal sliding on a sandwich.

Crispier slices: Instead of being stored in the refrigerator, Panera’s clean bacon is now taken out of the oven and served at room temperature so that each guest enjoys crispier slices.

“Clean bacon is an example of how you can amplify when you simplify,” said Panera founder and CEO Ron Shaich. “By removing artificial additives, we made a switch to better ingredients, better texture and, ultimately, better flavor. We’re not just offering clean bacon; it’s bacon that has been elevated in every way.”

Today, Panera is sharing a taste of its new clean bacon at a gallery space in New York City’s Meatpacking District. The interactive space will feature Panera’s clean bacon story, with the culinary team on hand to sample exclusive bacon-centric creations, like bacon mac & cheese and BLT sliders (not available in bakery-cafes). “The Art of Bacon” gallery space will be open to the public on Wednesday, Sept. 21, from 12 p.m. to 6 p.m. at 22 Little West 12th St. Panera is inviting bacon fans to celebrate their love of clean bacon on social media using the hashtag #baconfess. To learn more visit www.baconfess.com.

In 2015, Panera served 2 million pounds – or more than 115 million slices – of bacon on its sandwiches and salads including its most beloved sandwich, the Roasted Turkey Avocado BLT. Today, all meats served at Panera are clean by its No No List standards and the company is 95% of the way to a clean food menu, with just a handful of bakery items left in the works.

About Panera
Bread Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of June 28, 2016, there were 2,007 bakery-cafes in 46 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Media Contact:
Amanda Cardosi
Amanda.Cardosi@panerabread.com

Source: Panera Bread®

16 percent of Panera Bread sales are now digital

Transformation of the Customer Journey Driving Digital Growth

Digital highlights include:

  • 16 percent of total Company sales are now ordered, produced and paid for digitally and it is projected that over 20 percent of its business will be digital by year end
  • More than a third of retail sales come from digital channels in top performing markets
  • To-date, system-wide digital sales are equivalent to a half billion dollar e-commerce business, and could reach $1 billion in annual sales by 2017

St. Louis, 2016-Feb-09 — /EPR Retail News/ — Almost two years after the introduction of Panera 2.0, the initiative has positioned Panera Bread (PNRA) as a leading restaurant e-tailer, with end-to-end digital pathways like Rapid Pick Up and Fast Lane Kiosks increasing accessibility for both to-go and dine-in guests.

“Our 2.0 cafes are demonstrating that restaurants can leverage technology – not just to improve a standalone function like payment – but throughout the customer journey to heighten and differentiate the total experience,” said Ron Shaich, founder and CEO.

“From the start, we knew a mobile payment system alone would not be enough to meaningfully improve the guest experience. We needed to use technology to support a better experience from endto-end throughout the customer journey and we have done just that,” said Blaine Hurst, EVP and Chief Transformation and Growth Officer. “Outside of the big three pizza operators, I don’t know of another public restaurant company that has taken this sort of holistic approach, and in turn, experienced the level of digital adoption we are now seeing at Panera.”

Panera’s digital ordering interfaces also integrate with the Company’s loyalty program – MyPanera – which is used in approximately 60 percent of digital orders, and more than 80 percent of mobile orders through the Panera app. By linking digital orders to the program, guests are able to save their favorites, earn and track rewards, and receive 1:1 tailored content. 2.2 million guests have downloaded the Panera mobile app since Rapid Pick Up was launched nationally in August 2014.

The Company has obtained patent protection for aspects of the Panera 2.0 platform.

###

About Panera Bread Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread from fresh dough in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing artificial additives (flavors, colors, sweeteners and preservatives) from the food in our bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of September 29, 2015, there are 1,946 bakery-cafes in 46 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Matters discussed in this news release and in our public disclosures, whether written or oral, relating to future events or our future performance, including any discussion, express or implied, relating to our digital sales as a percentage of our business, and statements made therein, contain forward-looking statements within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are often identified by the words “believe,” “positioned,” “estimate,” “project,” “target,” “plan,” “goal,” “assumption,” “continue,” “intend,” “expect,” “future,” “anticipate,” and other similar expressions, whether in the negative or the affirmative, that are not statements of historical fact. These forward looking statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions that are difficult to predict, and you should not place undue reliance on our forward-looking statements. Our actual results and timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including, but not limited to, those discussed from time to time in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10- K for the fiscal year ended December 30, 2014 and our quarterly reports on Form 10-Q. All forward-looking statements and the internal projections and beliefs upon which we base our expectations included in this release are made only as of the date of this release and may change. While we may elect to update forward-looking statements at some point in the future, we expressly disclaim any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

 

Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com