Panera Bread now offers more than 250 clean menu combinations for children to choose from

Panera Bread Founder & CEO Challenges Industry Leaders to Eat From Their Kids Menus for a Week

ST. LOUIS, MO, 2017-Sep-27 — /EPR Retail News/ — Panera Bread today announced a new approach to kids food—children can choose almost any item on the Panera menu as a smaller sized entree, resulting in more than 250 clean menu combinations. To spark further dialogue for change, Panera founder, Chairman and CEO Ron Shaich challenged leading restaurant industry CEOs to join him in eating from their kids menus exclusively for seven straight days.

Comment by Ron Shaich, Panera founder, Chairman and CEO
“For too long, restaurants in America have served menus full of nutritionally empty chicken nuggets, pizza and fries, paired with sugary drinks and cheap toys. We believe kids must come first. As a parent, I’m proud that I could eat off the Panera kids menu and still enjoy delicious and wholesome meals. I’m challenging the CEOs of some of the largest companies in the industry—McDonald’s, Burger King and Wendy’s—to personally eat exclusively from their restaurants’ kids meals for an entire week—and if not, to take a thoughtful look at what they are offering our smallest guests.”

In August 2016, Panera issued its Kids Meal Promise to express the company’s long-held beliefs about kids meals and commitments relative to its Panera Kids™ menu. The promise is meant to be a challenge to the restaurant industry and to all food manufacturers who offer kids food. The five tenets of the Kids Meal Promise include:

  • Clean. No artificial flavors, preservatives, sweeteners or colors from artificial sources in any menu item (as publicly defined on Panera’s No No List).
  • No marketing gimmicks. No cartoon characters, crazy colors, toys, or toy-shaped food.
  • Real options. Let kids be kids. Let them be picky. Let them make their own choices from a menu full of tasty, wholesome options.
  • Nutritiously paired. Growing bodies need a meal complete with nutritious sides. Not fries, not onion rings. Options like organic yogurt, sprouted grain rolls, apples or no side at all.
  • No sugar-laden drinks as part of a meal. Kids meals shouldn’t be bundled with a sugary drink. Ours never have, never will.

Comment by Sara Burnett, Director of Wellness and Food Policy
“At Panera, we say let kids be picky—our cafes should offer the same choices and transparency to children as we do to adults. We’re not saying a child will suddenly order a salad over mac & cheese – but kids can surprise you when they have positive options to choose from. We believe that kids should have that choice, and furthermore that we should not bundle their entrees with fries and sugary drinks that make the combination a nutritional nightmare. Finally, we believe we should not induce the consumption of these nutritionally empty meals by marketing a kids meal with toys and cartoon characters.”

More than 250 clean kids meal combinations are available in Panera cafes as well as via all of Panera’s end-to-end digital pathways, including Rapid Pickup, Fast Lane Kiosks and Delivery. Each option is fully customizable, enabling a better guest experience for all people—including kids—to eat the way they want.

Third Party Support
Josh Golin, executive director, Campaign for a Commercial-Free Childhood:
“Panera rightly recognizes that healthy eating habits are about more than what kids eat, but also how and why. In an era when so many companies seek to manipulate kids with marketing, Panera’s approach is respectful of parents and children alike. When kids have the space to discover new tastes without the lure of giveaways and gimmicks, they’re more likely to develop a healthy relationship with food.”

For more information, visit www.PaneraKids.com.

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About Panera Bread
Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders and delivery – all designed to make things easier for our guests.

The result, Panera has been one of the most successful restaurant companies in history. What started as one 400-square-foot cookie store in Boston has grown to a system with over 2,000 units, approximately $5 billion in system-wide sales, and over 100,000 associates. In more than 25 years as a publicly traded company, Panera has created significant shareholder value. Indeed prior to the JAB acquisition in July of 2017, Panera was the best performing restaurant stock of the past 20 years, delivering a total shareholder return up 86-fold from July 18, 1997, to July 18, 2017, compared to a less than two fold increase for the S&P 500 during the same period.

As of June 27, 2017, there were 2,043 bakery-cafes in 46 states and in Ontario, Canada, operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

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SOURCE: Panera Bread

Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com

Panera Bread announces that its entire menu is now 100% clean

St. Louis, 2017-Jan-14 — /EPR Retail News/ — Panera Bread (NASDAQ: PNRA) announced today ( January 13, 2017) that its entire U.S. food menu and portfolio of Panera at Home products are now free from all artificial flavors, preservatives, sweeteners, and colors from artificial sources as defined by the company’s No No List, inclusive of 96 separate ingredients and additive classes.

Panera is the first national restaurant company to make such a comprehensive commitment and, more importantly, to meet it.

Clean Facts
To achieve this clean food milestone, Panera:

• Reviewed more than 450 ingredients, delving several levels into the supply chain to ensure the removal of all artificial flavors, preservatives, sweeteners and colors from artificial sources

• Reformulated 122 ingredients, resulting in changes to the majority of Panera’s bakery-cafe recipes

• Partnered with more than 300 food vendors on the clean food journey to innovate solutions, ranging from ingredient replacements to rethinking how foods are prepared

This is the latest step in a decades-long journey to offer better food and make a difference in the lives of Panera’s guests as outlined in Panera’s Food Policy.

Cleaning up Panera’s menu while maintaining the same or better taste was not an easy task. Deli meats, bacon and select bakery items were some of the most difficult challenges given the ubiquity of additives in these categories.

Many of the additives removed – notably FD&C colors, sodium benzoate, sodium nitrite and sodium phosphate – remain pervasive in retail and restaurant food today.

Ron Shaich, Panera Bread, founder and CEO, Comment
“At Panera, we want to serve food we want our own families to enjoy. Offering a clean menu free from all artificial flavors, preservatives, sweeteners and colors from artificial sources is one way we can help our guests feel confident about the food they eat at Panera,” said Ron Shaich, Panera Bread founder and CEO. He concluded, “Panera’s clean food is foundational to serving food as it should be.”

Sara Burnett, Director of Wellness, Comment
“This initiative required us to restock the pantry with 100% clean ingredients,” said Sara Burnett, Director of Wellness, Panera Bread. “We are proud of accomplishing this feat, but we are even more proud of the potential impact we can have on the broader food industry. We continue to challenge our peers to make a comprehensive commitment to 100% clean ingredients.”

Tom Neltner, Chemical Policy Director, Environmental Defense Fund (EDF), Comment “EDF congratulates Panera’s leadership, and hopes to work with more brands to ensure that food and chemical policies prioritize health and the environment for our children and future generations,” said Tom Neltner, Chemical Policy Director, EDF. “Panera’s leadership shows that consumer health can be a priority in the corporate bottom line. If more brands followed Panera’s approach to transparency, informing consumers and developing institutional commitment, food would be healthier for all.”

About Panera Bread
Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like chicken and turkey raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes and our Panera at Home grocery products. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of September 27, 2016, there were 2,024 bakery-cafes in 46 states and in Ontario, Canada, operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com

Source: Panera Bread

Panera Bread to initiate an industry-wide effort to improve the welfare of broiler chickens by 2024

Announces Effort to Lead Industry Relative to Broiler Chickens and Continued Progress on Animal Welfare

St. Louis, 2016-Dec-23 — /EPR Retail News/ — Panera Bread (NASDAQ: PNRA) today (Dec. 20, 2016) announced its intention to initiate an industry-wide effort to improve the welfare of broiler chickens by 2024. The company is also proud to share its continued progress on animal welfare issues and the reduced use of antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.

Effort to Lead Industry on Broiler Chicken Welfare

Today, Panera is announcing its intention to lead the industry to align its broiler chicken policy with the Global Animal Partnership’s Broiler Chicken Standard. Going forward, we will work with animal welfare experts, growers, suppliers, competitors and other market participants to identify cost-effective solutions for our industry. With help of other market participants, we hope to achieve the following across the restaurant industry by 2024:

 Use new broiler breeds recognized as having higher welfare outcomes
 Provide birds more space (reduced stocking density)
 Offer improved environments, including litter, lighting and enrichment
 Ensure birds are rendered unconscious using multi-step controlled atmospheric stunning

CEO comment
“We started 13 years ago with chicken raised without antibiotics because we believed that a national restaurant company could use size and scale to affect change in the marketplace,” said Ron Shaich, CEO and founder of Panera Bread. “Our journey to reduce antibiotics has taught us that truly transformational change requires moves by many stakeholders. It is our hope that leadership by companies like Panera will continue to be a catalyst for animal welfare across the industry.”

Sara Burnett, Director of Wellness and Food Policy
“As a restaurant serving more than 10 million people a week, we have the platform and purchasing power to encourage positive changes in animal welfare practices. We also have a responsibility to the farmers and ranchers who care for these animals. They have been essential partners over the years and we respect the investments they will need to make as we work together to find economically viable and sustainable models that lead to higher welfare birds,” said Sara Burnett, Director of Wellness and Food Policy at Panera.

2016 Update on Animal Welfare Progress

Poultry: 2016 – 100% of poultry on sandwiches and salads now raised without antibiotics
 With the introduction of RWA deli turkey in September 2016, 100% of the chicken and turkey on our sandwiches and salads is now raised without antibiotics and vegetarian fed. This means 86% of our poultry supply, or approximately 34 million pounds, met these standards.

Pork: 2016 – 100% of bacon, breakfast sausage and ham served on sandwiches and salad was raised without antibiotics and was gestation crate free

 All bacon, breakfast sausage and ham served on sandwiches and salads at Panera – or approximately 7.7 million pounds – were raised without antibiotics and gestation crates for pregnant sows. This represents more than 93% of our total pork supply.

Beef Cattle: 2016 – 95% of beef was grass fed, free range

 In 2016, 95% was of our beef – or approximately 4 million pounds – was grass-fed, free range – up from 89% in 2015.

Laying Hens (Eggs): 2016 – 16% of all eggs system-wide were cage free

 In 2016, 28% of the 70 million shell eggs used on sandwiches and salads were cage-free, up from 21% in 2015. System-wide, 16% of all 120 million eggs used across the menu were cagefree.

Panera has also extended the commitment to be cage-free to all Canadian bakery-cafe food menus by 2025.

Panera’s Animal Welfare Beliefs
Panera also shared an expanded position on animal welfare practices, based on the UK Farm Animal Welfare Committee’s Five Freedoms. Panera’s Animal Welfare Beliefs are rooted in a definition of raised humanely put forth by the UK Farm Animal Welfare Committee’s Five Freedoms: freedom from hunger or thirst; freedom from discomfort; freedom from pain, injury or diseases; freedom from distress; and freedom to express normal behavior.

For more information on Panera’s animal welfare journey, visit panerabread.com/animal-welfare.

Stakeholder Perspectives
“When it comes to chickens, Panera is leading the pack—not only are they doing the right thing for their business, they’re doing the right thing for animals. We commend this commitment, which is a signal to the entire restaurant sector that demand for higher welfare is not going away and now is the time to take action. Panera is the first national restaurant company to step up, and we are confident that others will soon follow their example,” Leah Garces, US Executive Director, Compassion in World Farming.

“Panera’s monumental announcement will vastly improve the lives of broiler chickens in the company’s supply chain. We applaud the company for moving forward on this issue that’s quickly gaining importance within the food industry and among consumers,” Josh Balk, VP of Farm Animal Protection at the Humane Society of the United States.

“The ASPCA applauds Panera’s holistic new broiler chicken welfare standards and Five Freedoms policy. Together, they represent a landmark commitment to improving chickens’ welfare and further demonstrate Panera’s dedication to creating a responsible and transparent supply chain. Panera has shown outstanding leadership with this move and we hope other food companies follow suit to bring about much-needed improvements in the lives of the billions of chickens raised in the U.S. each year,” Nancy Roulston, Director of Corporate Engagement, ASPCA Farm Animal Welfare Program.

“World Animal Protection applauds Panera Bread for committing to give chickens better lives,” Priscilla Ma, U.S. Executive Director at World Animal Protection. “Panera’s dedication to improving the animal welfare standards for the millions of chickens in its supply chain, and to transparently report on its progress, sets an encouraging precedent for the food industry to follow worldwide. The public has already shown that the caging of egg-laying hens is unacceptable, and it’s now time for the wider food industry to join Panera’s call to implement much-needed changes for broiler chickens.”

“We’re excited to partner with Panera on this industry-leading initiative. This ground-breaking commitment will improve the lives of countless chickens and sets a precedent that we fully expect the rest of their industry will follow,” David Coman-Hidy, Executive Director of The Humane League.

About Panera Bread
30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So we began with a simple commitment: to bake fresh bread every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like chicken and turkey raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And commitment to removing artificial additives (flavors, sweeteners, preservatives and colors from artificial sources) from the food in our bakery-cafes and our Panera at Home grocery products. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating.

We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of September 27, 2016, there were 2,024 bakery-cafes in 46 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Matters discussed in this news release and in our public disclosures, whether written or oral, relating to future events, including any discussion, express or implied, regarding our intentions to improve the welfare of our broiler chickens and statements made therein, contain forward-looking statements within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are often identified by the words “believe,” “positioned,” “estimate,” “project,” “target,” “plan,” “goal,” “assumption,” “continue,” “intend,” “expect,” “future,” “anticipate,” and other similar expressions, whether in the negative or the affirmative, that are not statements of historical fact. These forward looking statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions that are difficult to predict, and you should not place undue reliance on our forward-looking statements. Our actual results and timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including, but not limited to, those discussed from time to time in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10- K for the fiscal year ended December 30, 2014 and our quarterly reports on Form 10-Q. All forward-looking statements and the internal projections and beliefs upon which we base our expectations included in this release are made only as of the date of this release and may change. While we may elect to update forward-looking statements at some point in the future, we expressly disclaim any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:

Jonathan Yohannan
jonathan.yohannan@panerabread.com

Source: Panera Bread

Panera Bread commits to ‘No No List’ additives its entire portfolio by the end of 2016

St. Louis, 2016-Jun-21 — /EPR Retail News/ — Panera Bread (NASDAQ: PNRA) announced today that it will do away with the remaining artificial flavors, artificial sweeteners, artificial preservatives and colors from artificial sources in its Panera at Home products. The Company expects its entire portfolio of nearly 50 grocery items to be clean, meaning free of its ‘No No List’ additives, by the end of 2016.

The packaged goods industry has historically relied on artificial ingredients to extend shelf stability. Panera has experience working to remove such additives, having already committed to a clean food menu across its nearly 2,000 U.S. bakery-cafes by the end of this year.

“Much of the work that we’ve done to simplify recipes in our bakery-cafes has set a standard for Panera at Home products. However, the challenges in the consumer packaged goods space are unique, where artificial additives have long been used to preserve taste and appearance,” said Sara Burnett, Director of Wellness and Food Policy. “For us, the answer was often simple. For instance, we decided early on to use refrigeration to help extend shelf life for products like our soups and salad dressings. Where necessary, we’ve relied on natural preservatives – such as rosemary extract – to do the job.”

The Panera at Home portfolio includes refrigerated soup, mac & cheese, pasta, and salad dressings in addition to artisan frozen bread, sliced sandwich bread and coffee. These products can be enjoyed individually or together as part of time-saving meal ideas that can be assembled in 20 minutes or less.

“We all want to feel good about the food we feed ourselves and our families, and many of us would like to prepare those meals at home. But it’s hard to find the time,” said SVP of Panera at Home. “Panera at Home products bring the flavors you love and quality you expect from Panera to your kitchen, for meals in minutes. We want to give our customers new ways to prepare food that is both good and good for them.”

The Panera at Home grocery line has grown to nearly 50 products available at select retailers across the country. Panera’s refrigerated soup business alone now commands nearly 35 percent market share in the category

“We’ve spent years building trust with our guests through transparency and investments in the quality of the food we serve,” said Ron Shaich, Panera’s founder and CEO. “Panera at Home is an extension of that work – another way we are offering food as it should be beyond the walls of our bakery-cafes.”

It’s often a challenge to find convenient grocery items that contain ingredients I would find in my own kitchen,” said Lauren Harris-Pincus, MS, RDN, founder of Nutrition Starring You, LLC. “As a mom and nutritionist, I’m always on the lookout for foods that my kids will love, that are made with ingredients.

that I am confident serving them. I’m encouraged to see companies like Panera continuing to simplify ingredients and provide full nutritional transparency across all the food they serve and sell.” For more information on Panera at Home products and for meal ideas, visit www.paneraathome.com.

About Panera Bread

Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist. So we began with a simple commitment: to bake fresh bread from fresh dough in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens.

Each night, any unsold bread and baked goods were shared with neighbors in need. These traditions carry on today, as we have continued to find ways to be an ally to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing artificial additives (flavors, colors, sweeteners and preservatives) from the food in our bakery-cafes.

Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don’t have to compromise to eat well, all that is left is the joy of eating. We’re also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid PickUp for to-go orders – all designed to make things easier for our guests. As of March 29th 2016, there are 1,997 bakery-cafes in 46 states and in Ontario, Canada operating under the Panera Bread®, Saint Louis Bread Co. ® or Paradise Bakery & Cafe® names. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).

Matters discussed in this news release relating to future events, including any discussion, express or implied, relating to our CPG business and the timing for removal of certain food additives from grocery items, contain forward-looking statements within the meaning of Section 27Aof the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are often identified by the words “believe,” “positioned,” “estimate,” “project,” “target,” “plan,” “goal,” “assumption,” “continue,” “intend,” “expect,” “future,” “anticipate,” and other similar expressions, whether in the negative or the affirmative, that are not statements of historical fact.

These forward looking statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions that are difficult to predict, and you should not place undue reliance on our forward-looking statements. Our actual results and timing of certain events could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including, but not limited to, those discussed from time to time in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10- K for the fiscal year ended December 30, 2014 and our quarterly reports on Form 10-Q.

All forward-looking statements and the internal projections and beliefs upon which we base our expectations included in this release are made only as of the date of this release and may change. While we may elect to update forward-looking statements at some point in the future, we expressly disclaim any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:
Amanda Cardosi
Amanda.Cardosi@panerabread.com

Source: Panera