CHICAGO, 2015-9-11 — /EPR Retail News/ — General Growth Properties, Inc. (NYSE: GGP) today announced a new fall style guide featuring men’s and women’s apparel from GGP retailers and fall fashion advice from style blogger Amber Fillerup, creator of the blog Barefoot Blonde and popular YouTube personality. The 2015 guide is available online and features fall outfits, trends, tips, unique wardrobe looks and a video with fall trend advice from Amber.
“We’re always looking for ways to provide original content to our shoppers and help push the fashion envelope. Creating this fall look book is just one way we can help our customers discover the latest styles at our malls,” said Sarah Alter, SVP, chief marketing officer, GGP. “Amber’s knack for pairing clothing with unique hair styles and accessories, along with the valuable input from GGP’s retail partners, makes our Fall Fashion web experience an all-inclusive, fashion-forward guide for consumers looking for a little style inspiration this season.”
Barefoot Blonde blogger Amber Fillerup shares original posts for GGP’s online Fall Fashion Guide, imparting the latest fall trends and expert tips on how to mix and match clothes, makeup and accessories to create new looks – stylishly and affordably. Amber also divulges her Top 11 “must-haves” in a “Fall Fashion Trend” video, showcasing her favorite looks to inspire shoppers to ramp up their fall looks this season. The guide also includes fall fashion tips for men, as Amber’s husband, David, shares practical advice and tips for guys.
“GGP’s goal for this fall style guide aligns perfectly with what I love to do on my own blog – share what’s trending and inspire fashion fans to incorporate these trends in their own unique ways,” said Amber Fillerup of Barefoot Blonde. “Since the guide encompasses all fashion occasions – from everyday casual to a night on the town – it’s the ultimate shopping tool, and will make a trip to a GGP mall easy, fun and inspiring.”
General Growth Properties, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
Lesley Cheers, 312.960.2646