Kmart brings back No Money Down Layaway this school year

HOFFMAN ESTATES, Ill., 2016-Jul-20 — /EPR Retail News/ — This school year, students are giving Kmart high marks for its ridiculously awesome selection of character backpacks, brightly printed lunch box kits, graphic tees, new exclusive Risewear™ gym shoes and more, all while parents are thrilled that they can budget better thanks to the return of No Money Down Layaway.

Parents are already planning for back to school shopping this year while their kids soak up the rest of summer, according to a recent survey from the National Retail Federation. That’s why Kmart makes it easy for Shop Your Way® members and customers, whether they shop in-store at Kmart, online or use the Kmart Mobile App.

“This year, Kmart has kids and parents covered,” said Kelly Cook, chief marketing officer, Kmart. “Kmart’s No Money Down layaway gives parents the option to plan ahead, while offering all of the stuff students love – from hot trends such as emoticons and favorite characters, to geo prints and big florals that make campus dorm rooms bold and bright.”

It’s Back: No Money Down Layaway
This year, Kmart is bringing back its famous No Money Down Layaway to help give parents peace of mind while the whole family continues to enjoy the last days of summer vacation. Parents can get a head start on shopping while staying on budget by putting all the hot, must-have school-year essentials on layaway for $0 down in-store and just a penny online NOW. Plus, members get $10 off a storewide layaway purchase of $50 or more. Layaway is available in-store, through the Kmart mobile app and online at And with ‘Layaway and Go’ through the Kmart mobile app, simply scan items with your smartphone while in store to add to any layaway order. This way, all you have to do is pick up your items at Kmart and you will be ready to go for the first day of school.

Class is in Session
Follow Kmart’s back-to-school guide for genius deals on supplies, gear and apparel for every grade*:

Trendy Totes
All new gear that helps them make a bold statement:

  • Select fashion backpacks on sale for $10, reg. $12.99**
  • TMNT™ and other character backpacks on sale for $15, reg. $17.99-19.99**
  • Kids’ H2O lunch boxes or ZAZA totes on sale for $9.99, reg. $12.99**
  • 5-pc. backpack sets on sale for $12, reg. $19.99***
  • Kids’ lunch sack or Hi-Top Munchsak® on sale for $4.99, reg. $6.99***
  • Yak Pak® backpacks on sale for $20, reg. $29.99****
  • Character lunch kits on sale for $7.99, reg. $9.99****

Show Off Your Style
Swag that shows off their personality, because when students look good, they feel good:

  • Girls’ Basic Editions separates on sale from $3.99-$5.99 reg. $5-$7.99**
  • Girls’ Basic Editions leggings on sale for $5.99, reg. $7.99**
  • Select girls’ Piper Faves an Route 66 denim on sale for $9.99, reg. $12.99-14.99***
  • Boys’ Basic Editions tees on sale for $4.99, reg. $5.99**
  • Boys’ short sleeve woven shirts or shorts on sale for $7.99, reg. $9.99***
  • Boys’ Basic Editions chino or cargo pants on sale for $9.99, reg. $12.99***
  • Route 66 kids’ screen tees on sale for $4.99, reg. $7.99***
  • Select kids’ Everlast sport footwear on sale for $14.99, reg. $21.99-24.99***
  • Boys’ Risewear Loop shoe for $29.99

Must-Have School Supplies +
Pencils, sharpeners, scissors, glue and more that keep kids on point and prepared:

  • BOGO 50% off Crayola colored pencils, crayons, markers or watercolor paints++
  • Wescott® animal-shaped pencil sharpener for $1.49
  • Wescott ring eraser (2 ct.) for 99¢
  • 2-in-1 cupcake pencil sharpener and eraser for 99¢
  • Dixon® No. 2 pencils (8 ct.) on sale for 20¢, reg. 99¢**
  • Elmer’s school glue, white (4 oz.) on sale for 50¢, reg.99¢**
  • Crayola crayons (24 ct.) for 25¢
  • Solid-color poly folders for 20¢
  • Wescott scissors (2 ct.) for 25¢

Back-to-campus has never felt more like home with bright colors and bold prints:

  • Cruz black futon on sale for $99.99, reg. $159.99**
  • Essential Home complete twin/full bed sets on sale for $34.99, reg. $49.99**
  • 20% off Chindi rugs, reg. $14.99-49.99***
  • Essential Home 8-pk. hangers or mini crates on sale for $1, reg. $1.49-1.99***
  • Essential Home 8-pk. washcloth on sale for $1.99, reg. $3.99***
  • BOGO 50% select bath accessories, reg. $5.99-19.99***++
  • Emoticon puff pillows – heart eyes, wink, monkey, crying and nerd — for $5.99+++
  • Storage ottomans on sale for $19.99, reg. $29.99**
  • Large stacking crates on sale for $3.99, reg. $4.99**
  • Essential Home decorative storage on sale for $9.99, reg. $15.99**

Don’t Forget: FREEBIE Saturday
To help kids get ready for the first day of class, Kmart is offering a special back to school emoticon coloring portfolio***** as part of FREEBIE Saturday. Stop by your local Kmart on Saturday, July 30 to pick one up.

For more information, visit

*Offers valid in-store and online at Members get $10 in points for every $35 spent on apparel, footwear, school supplies, backpacks and electronics from July 17– August 17, 2016 (Points valid for 14 days, $100 point maximum per member).

** Offer valid July 17– July 23, 2016.
*** Offer valid July 24– July 30, 2016
**** Offer valid July 30– August 6, 2016
*****Available at participating stores for kids 12 and younger while supplies last.
+ Prices may vary by store
+ +Valid on select products of equal or lesser value.
+ ++ Available online at and in select Kmart stores

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.


Sara Weitz

Andrea Abate
Zeno Group for Kmart
312-527-2SHC (2742)

Source: Kmart

Macy’s to help kids kick off the school year in high style

NEW YORK, 2016-Jul-19 — /EPR Retail News/ — This fall, Macy’s is helping kids kick off the school year in high style. With throwback 90’s looks ruling the runways, Macy’s is offering returning students a nod to old school trends, along with incredible savings on clothing, accessories and dorm items to make this year’s start to school the most anticipated yet.

“The excitement of heading back to school is punctuated by the art of back-to-school shopping,” said Cassandra Jones, Macy’s senior vice president – fashion. “Macy’s aims to make that the ultimate experience, offering the latest styles and trends in everything from the right outfit to the right dorm accessories, ensuring students can head back to class in style.”

Back-to-School Fashion
Junior girls channel the 90’s, sporting casual looks with plenty of attitude, inspired by the grunge style of plaid shirts, distressed denim and overalls. Denim in all silhouettes is bigger than ever this year, from dresses to shirts to wide-legged jeans. Paired with chunky platforms and booties, these iconic 90’s pieces get a fun and fresh update perfect for the classroom.

For young men, the 90’s comeback continues with denim styles from classic to distressed. Cuffed jeans are paired with high-top chukkas, which are given a trendy update with athletic soles. Tees with graphics of classic 90’s video games, TV shows and witty memes give the old school t-shirt and jeans uniform a modern and quirky bent.

The 90’s craze applies to fashion for kids, as well, but in a more scaled down version. Young girls sporting flannel dresses or cuffed denim will rock the halls, while boys in graphic throwback tees with gaming and skateboard images will rule the school in comfort.

Back-to-School Deals
Shoppers will have the best selections to choose from at Macy’s, the back-to-school destination for savings and style. Find all the go-tos they can’t live without—tops and tees, rompers and dresses, pants and jeans—even the true essentials like uniforms. Also, add in all the finishing touches—from hoodies, sweaters and jackets down to underwear, socks and shoes. Brands including Levi’s, Betsey Johnson, Benefit, Martha Stewart Whim, American Rag and Epic Threads have some of the best deals to match every kid’s preferred school day look. Visit your local Macy’s store and for savings throughout the season.

Whether a first year away or packing it up for the last time, college living is cool and trendy with lifestyle essentials from Macy’s. Whim comforter sets in fresh new patterns offer options to fit each student’s personal living space. Studying is stylish with Poppin desk sets and accessories. Colorful letter trays and pencil pouches make organization fun. A Joy Mangano mini steamer is easy to store in a small dorm living space and keeps wrinkles away and helps show off new, flawless threads on campus.

Love Bravery
Macy’s partnered with Grammy®, Tony® and Academy Award®-winning legend Sir Elton John, along with Grammy and Golden Globe®-winning icon Lady Gaga to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Perfect for anyone heading back to school, Love Bravery includes shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style. Love Bravery is sold exclusively at select Macy’s stores and on, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition line, on sale through Aug. 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation.

In-Store Celebrations Nationwide
Macy’s is throwing back to the 90’s through in-store themed events nationwide that prove everything old is cool again. On Saturdays from Aug. 6 to 27 at select stores, Macy’s will host throwback-themed shopping parties with awesome activities, including styling tips and fashion must-haves, photo booths with totally 90s props, and a DJ spinning old school beats. Cosmetic outposts with makeup artists will provide 90s-inspired beauty makeovers to show how to flawlessly achieve a throwback look with a modern twist. To add to the excitement, actresses Katie Cassidy and Ashley Rickards will be making several store appearances for a photo-op and meet and greet with customers. For the 4*1*1, visit

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

Macy’s Media Relations

Billy Dumé,

Tracy Davis


Get back to school with fashionable finds from Macy’s; Love Bravery Pouch Set-$32 (Photo: Business Wire)
Get back to school with fashionable finds from Macy’s; Love Bravery Pouch Set-$32 (Photo: Business Wire)


Source: Macy’s