Nordstrom announces its 2017 Anniversary Sale starting this Friday, July 21

SEATTLE, 2017-Jul-19 — /EPR Retail News/ — Leading fashion specialty retailer Nordstrom, Inc. announces its 2017 Anniversary Sale, launching this Friday, July 21 in the U.S. and Canada. The company’s biggest sale event of the year features brand-new arrivals at super-sale prices for two weeks only – prices go back up on August 7.

THOSE WHO KNOW, GO
The Nordstrom Anniversary Sale originated in the 1960’s and is a one-of-a-kind sale – every July, the company brings in new styles from highly sought-after brands for men, women and kids. The retailer is committed to having a unique breadth of offering from accessible to luxury price points and the Anniversary Sale follows suit. It’s the ultimate sale with something for everyone in every category: clothing, shoes, handbags, accessories, home and beauty. The company hopes customers will experience a sense of discovery finding a new brand or item as they shop the sale.

Brands new to Anniversary Sale this year include Good American, Good Man Brand, Cinq a Sept, ATM Anthony Thomas Melillo and J. Crew, along with returning customer favorites like FRAME Denim, Rag & Bone, Current/Elliot, Elizabeth & James, Ashley Graham Lingerie, Nike, Stuart Weitzman and more. The Anniversary Sale also features merchandise from Topshop/Topman, Madewell and Charlotte Tilbury which are available exclusively at Nordstrom.

“We’re fortunate to have a terrific team of buyers who start working with our merchandise partners months before the Anniversary Sale begins,” said Scott Meden, Nordstrom Chief Marketing Officer. “Our partners know how important this annual event is to our customers, so we’re excited to be able to bring in a fantastic assortment of new styles at reduced prices that aren’t available anywhere else.”

BEAUTY EVENTS AND EXCLUSIVES
Nordstrom is hosting a one-day Beauty Bash event on Saturday, July 22 in all U.S. and Canada stores, featuring access to Anniversary beauty exclusives, complimentary beauty consultations and applications, and a free beauty tote with a $125 cosmetics purchase.

For a daily dose of free samples, gifts with purchase and expert tips, customers are invited to stop in during Glam Out Days – taking place throughout the Anniversary Sale with more than 300+ beauty exclusives for every beauty fan.

MAKING SHOPPING EASY AND FUN
Nordstrom strives to offer customers a seamless experience in store and online that makes it easy to shop on their terms. The company hopes to make Anniversary Sale the most convenient and fun sale ever with services and experiences including:

  • Buy Online, Pick-Up In-Store and Curbside Pickup
  • Scan + Shop – allows customers to add items from the Anniversary Sale catalog to their Nordstrom app with the click of their camera icon
  • Sneak-A-Peek Site Experience – allows customers to view all Anniversary Sale merchandise before the sale begins
  • Exclusive Snapchat Lens – Nordstrom teamed up with Snapchat to create a custom lens for Anniversary Sale featuring real accessories that are part of the event. To access, customers can scan Snapcodes that are printed on coffee cups, catalogs, ad materials and located in stores, unlocking the themed lens.
  • Snapchat Geofilters – allow customers to share their location from inside any full-line Nordstromstore using a special filter.

BRAND AMBASSADORS
Nordstrom partnered with six artists, designers and stylemakers as brand ambassadors for the sale: Ashley Graham, model, body activist, author and designer of Ashley Graham Lingerie; Russell Wilson, co-founder of Good Man Brand, entrepreneur, Super Bowl Champion and Franchise NFL Quarterback; actor, singer, dancer and author Taye Diggs; actress and aspiring recluse Hana Mae Lee; choreographer and dancer Keone Madrid (with wife and dance partner, Mari); and artist and textile designer Kindah Khalidy.

The campaign features sale picks from brand ambassadors in the Anniversary Sale catalog and online at nordstrom.com/anniversarysale, as well as videos on Nordstrom.com and the retailer’s social platforms.

To download additional images and video, please visit nordstrom.com/pressroom.

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through Nordstrom.comNordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its seven clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

CONTACT:
Anya Pavlovic
Nordstrom, Inc.
206.303.3015

SOURCE: Nordstrom, Inc.

Nordstrom launches its 2017 Anniversary Sale marketing campaign

Nordstrom launches its 2017 Anniversary Sale marketing campaign

Russell Wilson, Ashley Graham, Taye Diggs And More Team Up With Nordstrom To Celebrate The Retailer’s One-Of-A-Kind Anniversary Sale

SEATTLE, 2017-Jun-28 — /EPR Retail News/ — Leading fashion specialty retailer Nordstrom, Inc. announced the launch of its 2017 Anniversary Sale marketing campaign, which debuts today in the U.S. and Canada. The company partnered with six artists, designers and stylemakers as brand ambassadors for the sale, which takes place from July 21 through August 6.

Anniversary Ambassadors include Russell Wilson, co-founder of Good Man Brand, entrepreneur, Super Bowl Champion and Franchise NFL Quarterback; Ashley Graham, model, body activist, author and designer of Ashley Graham lingerie; actor, singer, dancer and author Taye Diggs; actress and aspiring recluse Hana Mae Lee; choreographer and dancer Keone Madrid (with wife and dance partner, Mari); and artist and textile designer Kindah Khalidy.

The company looked for a diverse group of individuals who are renowned in their field, passionate about what they do and thought would appeal to customers.

The Nordstrom Anniversary Sale originated in the 1960’s and is the company’s biggest event of the year featuring brand-new merchandise for men, women and kids at super-sale prices for a limited time – prices go back up after two weeks.

“Our Anniversary Sale is one of the most exciting Nordstrom events of the year for our customers” said Nordstrom Executive Vice President and Chief Marketing Officer Scott Meden. “It’s a sale like no other. We’re thrilled to make it come to life with this campaign, and to showcase new arrivals from our hottest fashion brands in partnership with our ambassadors.”

The campaign will feature sale picks from brand ambassadors in the Anniversary Sale catalog and online at nordstrom.com/anniversarysale. The campaign was shot in-house and also includes videos that will be posted on Nordstrom.com and the retailer’s social platforms. Advertising components include digital, print, out of home, as well as store windows and in-store displays.

“I love the Nordstrom Anniversary Sale because you can find all of the quality brands you love at such great prices,” said Nordstrom Anniversary Sale Ambassador Ashley Graham. “I like to shop investment pieces, like designer bags and shoes, and it’s also a great time to stock up on well-fitting bras because they are the foundation to every outfit.”

“This year I am especially excited for the Anniversary Sale,” said Russell Wilson, Nordstrom Anniversary Sale Ambassador. “Shopping at Nordstrom is always fun and easy, and who doesn’t love finding the newest styles of the season. What an honor for Good Man Brand to have been selected to be a part of this event alongside some the best and biggest brands in the world.”

To view additional images, videos and interviews with all six Nordstrom Anniversary Sale ambassadors, visit https://blogs.nordstrom.com/fashion/ and nordstrom.com/anniversarysale.

Nordstrom first launched its Anniversary Sale brand ambassador campaign in 2016 and featured actress and designer, Melissa McCarthy; Dallas Wings point guard, All-Star player Skylar Diggins; actor, artist and activist, Rhi Blossom; activist and founding editor of SUNU: Journal of African Affairs, Critical Thought + Aesthetics Amy Sall; Australian model Fernanda Ly; YouTube star Joey Graceffa and musician Jon Batiste.

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its seven clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

SOURCE Nordstrom, Inc.

CONTACT:

Anya Pavlovic
Nordstrom, Inc.
206.303.3015